Manager, Media Innovation & AI Strategy

Wpp; Toronto; Hybrid; CAD 65,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Employee discounts

Mental health days

Hybrid work model

Job summary

WPP is seeking a strategic architect for its Open ecosystem, blending data, AI, and media expertise to deliver high-impact narratives and solutions for client success. You will shape strategic discussions, design at a high level, and partner with client stakeholders to maximize ROI and adoption of WPP Open capabilities.

The role emphasizes collaboration across Open, OMS, Data, Audience, and AI initiatives, with a hybrid work approach and a focus on thought leadership in data-driven marketing and

Qualifications

• Bachelor's degree in marketing, advertising, computer science, or a related field.
• Proficient with media planning, strategy and measurement solutions.
• Comfortable with AI/ML/Agentic solutions.
• Knowledge of AI and machine learning concepts.
• Strong project management skills, with the ability to manage multiple projects simultaneously.

Responsibilities

• Develop and articulate strategic narratives using Open Media Studio.
• Lead high-level solution design for Open Media Studio deployment.
• Manage client relationships as primary strategic contact for Open/OMS/Data/AI initiatives.
• Identify potential challenges and escalate with the Enablement Manager to drive resolution.
• Collaborate with the Enablement Manager and wider WPP Open team to ensure feasible, delivered solutions.
• Communicate ROI and value of Open AI driven solutions to clients.

Skills

AI/ML concepts

Project management

Data-driven marketing

Strategic storytelling

Communication skills

Education

Bachelor's degree in marketing/advertising/computer science

Tools

Open Media Studio

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

In this visible and client facing role, you will be the strategic architect of various clients' success within the WPP Open ecosystem. You will be the resident data, technology, and AI expert paired with your understanding of both the clients' challenges and WPP’s cutting-edge approach and solutions, crafting compelling narratives and high-level solution designs that resonate. Your ability to proactively identify and elevate issues, coupled with your strategic foresight, will ensure seamless client and internal team journeys and maximize the value derived from their investment in WPP’s technology capabilities. You will directly contribute to strengthening client relationships and driving the adoption of innovative data strategies.

KEY ACCOUNTABILITIES

• Strategic Narrative & Solution Design:Develop and articulate compelling strategic narratives utilizing Open Media Studio, translating complex the repetitive, technical and strategic into clear business value propositions for clients.
• High-Level Solution Architecture: Lead the high-level solution design, ensuring that Open Media Studio deployment align with overarching client strategies and business objectives.
• Client Relationship Management: Cultivate and maintain strong, trusted advisor relationships with key stakeholders, acting as the primary strategic point of contact for Open, OMS, Data, Audience, and AI initiatives.
• Issue Identification & Escalation:Proactively identify potential challenges and roadblocks in WPP Open engagements, effectively escalating issues and collaborating with internal teams (including the Enablement Manager) to drive swift resolution.
• Cross-Functional Collaboration: Work in close partnership with the Enablement Manager, wider WPP Open team, and IAT team to ensure strategic solutions are technically feasible and deliverable. Become the champion of a truly integrated DIPAM process bringing together Creative and Media teams within WPP Open to strengthen all areas of the business with WPP.
• Performance & Value Articulation:Clearly communicate the impact and return on investment (ROI) of WPP Open AI driven solutions to clients, demonstrating how our capabilities drive their business growth.
• Thought Leadership:Support thought leader in data-driven marketing and media solutions, guiding clients on evolving industry trends and the strategic application of WPP Open for Data, Tech, and innovation opportunities.

REQUIREMENTS

• Bachelor's degree in marketing, advertising, computer science, or a related field.

Proficient with all media, planning, strategy and measurement solutions.

• Comfortable with and curious in AI/ML/Agentic solutions.

Knowledge of AI and machine learning concepts.

• Strong project management skills, with the ability to manage multiple projects simultaneously.

LIFE AT WPP MEDIA AND BENEFITS

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

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$65,000 - $115,000 CAD

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