Product Specialist- Digital Web Experience

Mindlance; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company in Toronto is seeking a Product Specialist for Digital Web Experience. This role involves collaborating with various teams to enhance website features, manage content requests, and analyze user data to improve engagement. The ideal candidate will have experience in digital marketing and familiarity with CMS platforms. Join a diverse work environment committed to inclusion and accessibility.

Qualifications

• Experience with digital product roles in regulated environments.
• Hands-on experience with CMS platforms.

Responsibilities

• Collaborate with teams to refine business requirements for website features.
• Analyze behavioral data to enhance user engagement.

Skills

Digital Marketing

Web Analytics

Content Management Systems

Tools

Salesforce Marketing Cloud

Google Analytics

WordPress

Adobe Experience Manager

Sitecore

Job description

Job Title: Product Specialist- Digital Web Experience

Location: Toronto, ON

Duration: 12+ Months

Daily Responsibilities:

1. Collaborate with marketers, sales teams, and compliance stakeholders to gather, analyze, and refine business requirements for website features and updates.
2. Manage, triage, and validate content and functional requests, ensuring alignment with brand, legal, and accessibility standards.
3. Support the product owner in backlog grooming, user story creation, and UAT across regions and instances.
4. Analyze behavioral data using platforms like Google Analytics and translate insights into actionable recommendations to enhance user engagement and conversion.
5. Partner with UX designers, developers, and QA analysts to ensure the delivery of high-quality digital experiences.
6. Support SEO, site tagging, and campaign tracking efforts in coordination with digital marketing teams.
7. Facilitate content audits, analytics reviews, or post-launch retrospectives, driving continuous improvement.
8. Coordinate with digital marketing platform owners (e.g., marketing automation tools, social, CRM) to ensure integration points with the website are functioning effectively.

Must Have Skills:

1. Familiarity with digital product, digital marketing, or web analyst roles—preferably within financial services or another regulated environment.
2. Hands-on experience with CMS platforms (e.g., dotCMS, WordPress, Adobe Experience Manager, Sitecore).
3. Experience with marketing ecosystems such as Salesforce Marketing Cloud, Eloqua, or HubSpot.

Nice to Have Skills:

1. Knowledge of financial product structures (mutual funds, ETFs, or institutional mandates).
2. Experience working with component-based design systems or digital libraries.
3. Exposure to compliance workflows and legal review processes for digital content.
4. Understanding of Agile methodologies and SDLC, including backlog management, QA coordination, and stakeholder demos.
5. Experience with Google Analytics (GA4 preferred) or similar behavioral analytics platforms.
6. Understanding of digital accessibility standards (e.g., WCAG) is a strong asset.

Mindlance is an equal opportunity employer. We are committed to inclusive, equitable, barrier-free recruitment and selection processes, and a work environment in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). We are happy to accommodate applicants requesting assistance at any stage of the hiring process.