Product Specialist- Digital Web Experience

Finance Professionals Inc.; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading financial institution in Downtown Toronto is seeking a Product Specialist for Digital Web Experience. The role involves collaborating with various teams to enhance website features, analyze data for user engagement, and ensure compliance with standards. Ideal candidates will have experience in digital marketing and product management within financial services.

Qualifications

• Familiarity with digital product roles in financial services.
• Hands-on experience with CMS platforms like WordPress or Sitecore.

Responsibilities

• Collaborate with teams to refine business requirements for website features.
• Analyze behavioral data to enhance user engagement.

Skills

Digital Product

Digital Marketing

Web Analytics

Communication

Collaboration

Tools

CMS Platforms

Salesforce Marketing Cloud

Google Analytics

Job description

Our client, a leading financial institution in Downtown Toronto, is looking for a Product Specialist - Digital Web Experience to support and evolve their work website. The successful candidate will have the opportunity to work with one of the Top 5 Banks in Canada.

Typical Day in Role:

1. Collaborate with marketers, sales teams, and compliance stakeholders to gather, analyze, and refine business requirements for website features and updates.
2. Manage, triage, and validate content and functional requests, ensuring alignment with brand, legal, and accessibility standards.
3. Support the product owner in backlog grooming, user story creation, and UAT across regions and instances.
4. Analyze behavioral data using platforms like Google Analytics and translate insights into actionable recommendations to enhance user engagement and conversion.
5. Partner with UX designers, developers, and QA analysts to ensure the delivery of high-quality digital experiences.
6. Support SEO, site tagging, and campaign tracking efforts in coordination with digital marketing teams.
7. Facilitate content audits, analytics reviews, or post-launch retrospectives, driving continuous improvement.
8. Coordinate with digital marketing platform owners (e.g., marketing automation tools, social, CRM) to ensure integration points with the website are functioning effectively.

Must-Have Skills:

• Familiarity with digital product, digital marketing, or web analyst roles—preferably within financial services or other regulated environments.
• Hands-on experience with CMS platforms (e.g., dotCMS, WordPress, Adobe Experience Manager, Sitecore).
• Experience with marketing ecosystems such as Salesforce Marketing Cloud, Eloqua, or HubSpot.

Nice-to-Have Skills:

• Familiarity with financial product structures (mutual funds, ETFs, or institutional mandates).
• Experience working with component-based design systems or digital libraries.
• Exposure to compliance workflows and legal review processes for digital content.
• Understanding of Agile methodologies and SDLC, including backlog management, QA coordination, and stakeholder demos.
• Experience with Google Analytics (GA4 preferred) or similar behavioral analytics platforms.
• Understanding of digital accessibility standards (e.g., WCAG) is a strong asset.

Soft Skills Required:

• Strong communication and collaboration skills to work across technical and non-technical teams.
• Detail-oriented, organized, and capable of handling multiple priorities in a fast-paced environment.

We are committed to creating an inclusive environment where all team members and clients feel like they belong. We welcome applicants of all abilities and backgrounds, and provide an accessible candidate experience. We advocate for diversity and inclusion regardless of race, color, religion, national origin, sex, disability, or age.