Product Owner - Marketing Operations

eTeam; Canada; Remote; CAD 60,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Product Owner to lead marketing operations and drive strategic initiatives. In this pivotal role, you will collaborate with cross-functional teams to optimize marketing processes and ensure alignment with business goals. You will be responsible for gathering requirements, developing actionable user stories, and enhancing operational efficiency. If you have a strong background in marketing operations and a passion for driving innovation, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• Experience as a Product Owner or similar role in marketing operations.
• Strong understanding of marketing operations processes and technologies.

Responsibilities

• Gather and prioritize requirements, ensuring alignment with business needs.
• Develop operational vision and strategy for marketing initiatives.

Skills

Stakeholder Management

Analytical Skills

Communication Skills

Project Management

Operational Optimization

Education

Bachelor's degree in marketing, business, or related field

Advanced degree preferred

Job description

Role : Product Owner - Marketing Operations

Location : % remote

Duration : + Months

Overview :

As the Product Owner, you will be at the forefront of operational innovation, shaping the trajectory of our marketing initiatives through meticulous planning and execution. Collaborating closely with cross-functional teams, you will spearhead the optimization of RTB marketing processes, ensuring seamless alignment with business goals and enhancing the efficiency of our marketing operations.

Key Responsibilities

• Work closely with stakeholders to gather and prioritize requirements, ensuring alignment with business needs and objectives.
• Partner with IT partners to translate business requirements into clear and actionable user stories.
• Develop and communicate a clear operational vision and strategy for marketing initiatives, ensuring alignment with business objectives.
• Identify opportunities to streamline and optimize operational processes to enhance efficiency and effectiveness.

Requirements Management and Prioritization :

• Work closely with stakeholders to understand operational needs and requirements, prioritizing them based on business impact and urgency.
• Translate operational requirements into actionable tasks and user stories for development teams.

Stakeholder Management

• Build and maintain strong relationships with stakeholders, including marketing leadership, business users, and technical teams.
• Communicate product updates, progress, and challenges effectively to stakeholders, and solicit feedback to drive informed decision-making.

Qualifications

• Bachelor's degree in marketing, business, or related field; advanced degree preferred.
• Years of experience as a Product Owner or similar role, preferably in marketing operations or related fields.
• Strong understanding of marketing operations processes, technologies, and best practices.
• Proven track record of successfully delivering complex projects and initiatives in a fast-paced environment.
• Excellent communication, collaboration, and stakeholder management skills.
• Analytical mindset with the ability to leverage data and insights to drive decision-making and optimization.
• Strong organizational skills with attention to detail and ability to manage multiple priorities effectively.