Product Marketing Specialist

Capital Group; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Product Marketing Specialist to join their collaborative team in Toronto. This role offers an exciting opportunity to drive innovative marketing strategies and effectively communicate investment services to diverse audiences. With a focus on creating high-quality marketing content and managing various marketing assets, you will play a pivotal role in promoting investment offerings. If you have a strong background in investment product marketing and a passion for engaging clients, this position is perfect for you. Join a forward-thinking company committed to diversity and inclusion, and help shape the future of investment marketing.

Benefits

Performance Bonuses

Retirement Plan with 15% Employer Contribution

Diversity and Inclusion Initiatives

Qualifications

• 5+ years of experience in investment product marketing.
• Deep understanding of investment management and asset management products.

Responsibilities

• Define and create marketing materials for investment offerings.
• Collaborate with teams to produce effective marketing content.

Skills

Investment Product Marketing

Content Creation

Stakeholder Management

Communication Skills

Job description

Job Description: Product Marketing Specialist at Capital Group

Capital Group has experienced rapid growth over the past five years and is poised for further expansion. Strategic marketing, particularly Product Marketing, plays a crucial role in articulating current and future investment services through various marketing materials.

This presents an exciting opportunity for an Associate to join a collaborative environment and contribute to a growing business. The role involves launching new strategies and communicating Capital Group’s distinctive investment process to new audiences while supporting existing strategies.

Responsibilities:

• Define, plan, and create product and thematic/investment marketing materials to promote our investment offerings.
• Deliver high-quality marketing content and integrated campaigns aligned with investment themes and business priorities.
• Collaborate with stakeholders including Investment Product and Research teams, Investment Directors, Sales, Compliance, and Marketing colleagues to produce effective marketing content.
• Create and review messaging and materials supporting the promotion of Capital Group’s investment services.
• Manage the messaging and content for various marketing assets such as sales books and promotional literature.
• Ensure investment strategies, product positioning, client feedback, and investment insights are reflected in marketing materials.
• Coordinate with team members to maintain consistency across marketing channels.
• Prioritize and deliver marketing toolkits for specific strategies based on business needs.

Candidate Profile:

• Minimum of 5 years’ experience in investment product marketing.
• Deep understanding of investment management and asset management products.
• Experience creating content supporting marketing and sales of investment products, preferably in Canada.
• Proven ability to work with sales teams to engage prospects and clients across institutional and intermediary channels.
• Ability to translate investment and client insights into compelling messaging and content.
• Excellent communication skills and stakeholder management abilities.
• High energy, commitment, and ability to meet tight deadlines.

Capital Group is committed to diversity and inclusion, welcoming applications from people with disabilities with accommodations available upon request.

Compensation includes a competitive salary, performance bonuses, and a retirement plan with a 15% employer contribution. Additional details about benefits can be found here. Note that temporary positions in Canada and the U.S. are excluded from these plans.

We are an equal opportunity employer, adhering to all applicable laws prohibiting discrimination based on race, religion, gender, age, disability, and other protected characteristics.