Product Marketing Manager – Nexus AI for Healthcare

WELLSTAR Technologies; Toronto; Hybrid; CAD 90,000 - 100,000; Full time

Job summary

WELLSTAR Technologies is hiring a Product Marketing Manager to lead product marketing for Nexus AI™. You will craft clear, clinician- and buyer-focused messaging and collaborate across Product, Sales, and Marketing to drive demand and adoption in the Canadian healthcare market.

You’ll shape positioning, develop enablement materials, and manage multi-channel campaigns that connect product capabilities with customer needs, leading to measurable growth in a fast‑growing SaaS company.

Qualifications

• Experience in product marketing, ideally SaaS or healthcare tech.
• Ability to translate complex AI capabilities into clear messaging for multiple audiences.
• Proven sales enablement and collateral development experience.
• Strong campaign planning and analytics skills across channels.
• Demonstrated ownership and ability to manage multiple priorities.

Responsibilities

• Translate Nexus AI capabilities into audience-specific value propositions for clinicians, admins, and buyers.
• Develop and maintain sales enablement materials and competitive comparisons.
• Plan and execute multi-channel demand generation campaigns with cross-functional teams.
• Own the content calendar for launches, case studies, blogs, and white papers.
• Support industry events and webinars to showcase product value and drive awareness.

Skills

Product marketing

Clear messaging

Sales enablement

Campaign analytics

Ownership & adaptability

Collaboration

HubSpot

Pendo

Google Analytics

Tools

HubSpot

Pendo

Google Analytics

Job description

WELLSTAR Technologies is hiring a Product Marketing Manager to lead product marketing for Nexus AI™. You will craft clear, clinician- and buyer-focused messaging and collaborate across Product, Sales, and Marketing to drive demand and adoption in the Canadian healthcare market.

You’ll shape positioning, develop enablement materials, and manage multi-channel campaigns that connect product capabilities with customer needs, leading to measurable growth in a fast‑growing SaaS company.