Product Marketing Manager - Industrial

ABB; Saint-Jean-sur-Richelieu; Vor Ort; CAD 110.000 - 165.000; Vollzeit

Zusammenfassung

ABB Inc is seeking an experienced Product Marketing Manager for its Industrial Installation portfolio in Canada. The role focuses on shaping positioning, launches, and market activation to accelerate awareness, adoption, and growth.

You will work across Product Management, Sales, and Marketing to turn insights into compelling value propositions and integrated campaigns. The ideal candidate has 8–10 years in B2B marketing, strong strategic marketing skills, and the ability to influence in a

Qualifikationen

• 8–10 years in B2B marketing, product marketing or related roles.
• Experience shaping positioning, messaging and go-to-market plans.
• Strong ability to translate insights into market actions.
• Experience launching products in complex B2B environments.
• Proven cross-functional leadership in matrix organizations.
• Familiarity with digital marketing and marketing automation tools is a plus.

Aufgaben

• Own product marketing strategy and translate portfolio plans into differentiated positioning.
• Lead launches and market activation with clear timelines and budgets.
• Drive integrated campaigns across digital, channel, content and events.
• Develop customer value propositions and sales enablement tools.
• Monitor KPIs and translate results into actionable improvements.
• Partner with Product Management and Sales to align market priorities.

Kenntnisse

B2B marketing

Product marketing

Go-to-market

Market insights

Cross-functional leadership

Strategic thinking

Ausbildung

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Salesforce

Smartsheet

Power BI

Jobbeschreibung

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

We are looking for an experienced Product Marketing Manager for our Industrial Installation products portfolio to shape how our products are positioned, launched, and activated in the market, accelerating awareness, adoption, and growth.

Working at the intersection of Product Management, Sales, and Marketing, you will translate portfolio strategies and market insights into compelling customer value propositions, go-to-market plans, product launches, and integrated marketing programs. You will bring a strong customer perspective, influence cross-functional teams, and help turn product opportunities into market impact.

The ideal candidate combines strategic marketing expertise, customer insight, business acumen, and strong execution and thrives in a complex, matrixed B2B environment.

This position reports directly to the Marketing Director and requires a minimum of two days per week on-site at ABB’s Iberville or Milton office.

Responsibilities

• Product Marketing Strategy: own and drive product marketing plans for new and existing products, translating portfolio strategies into differentiated positioning, customer value propositions, messaging, and go-to-market strategies aligned with business priorities.
• Customer & Market Insights: bring the voice of the customer and market into marketing decisions. Leverage VOC, competitive intelligence, sales feedback, and industry trends to identify opportunities and turn insights into clear marketing recommendations and actions.
• Product Launch & Market Activation: lead the marketing strategy and execution of product launches and key market initiatives, aligning objectives, activation plans, timelines, budgets, and stakeholders to drive successful market introduction, awareness, and adoption.
• Integrated Campaigns & Content: lead integrated product marketing campaigns/ promos across digital, channel, content, social media, events, and customer touchpoints. Develop compelling customer positioning, content, and sales enablement tools that differentiate ABB installation products solutions and support the customer journey.
• Performance & Business Impact: define and monitor product marketing KPIs, evaluate performance, and translate results into actionable recommendations that strengthen marketing effectiveness and support business growth.
• Cross-Functional Leadership: act as a strategic marketing partner to Product Management and Sales, leading cross-functional execution through influence. Drive alignment on market priorities, customer needs, positioning, launch readiness, and go-to-market activities that support demand generation and business objectives.

Qualifications

• 8–10 years of progressive experience in B2B marketing, product marketing, product management, or related commercial functions, including at least 5 years in a strategic marketing role.

• Experience in the electrical industry, electrification, or a related technical B2B environment is a strong asset.

• Bachelor’s degree in marketing, Communications, Business Administration, or a related field.

• Proven experience developing go-to-market strategies, product launches, and integrated marketing programs in complex B2B environments.

• Strong ability to translate customer insights, VOC, market intelligence, and technical product capabilities into differentiated positioning, value propositions, and marketing actions.

• Strong business and commercial acumen, with the ability to connect marketing decisions to customer needs, market opportunities, and growth objectives.

• Demonstrated ability to influence and lead cross-functional teams in a matrix organization without direct authority.

• Strong analytical capabilities, with experience using performance data and KPIs to drive decisions and continuous improvement.

• Experience developing customer-facing marketing content and sales enablement tools.

• Familiarity with digital marketing, marketing automation, CRM, and performance measurement tools. Experience with Salesforce, Smartsheet, or Power BI is an asset.
• Strategic, proactive, customer-focused, and comfortable managing multiple priorities in a fast-paced environment.

ABB värdesätter våra medarbetares dedikation, engagemang och expertis. Som en arbetsgivare som tillämpar jämställdhet i anställningsförhållanden tror vi på en inkluderande och mångsidig arbetsstyrka. Vi är fast beslutna att säkerställa att våra policyer och praxis överensstämmer med programmet för jämställdhet i anställningsförhållanden, och strävar efter en arbetsstyrka som verkligen representerar de fyra utsedda grupperna:

• Kvinnor
• Ursprungsbefolkning
• Medlemmar av synliga minoriteter
• Personer med funktionsnedsättning

ABB är engagerat i att tillhandahålla rimliga anpassningar för sökande med funktionsnedsättning och uppmuntrar kandidater att själva identifiera sig under ansökningsprocessen.