Product Marketing Manager - Industrial

ABB; Milton; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

On-site 2 days per week

Hybrid work arrangement

Job summary

ABB is seeking an experienced Product Marketing Manager for its Industrial Installation products portfolio in Canada. You will shape positioning, launches, and market activation, working across Product Management, Sales, and Marketing to translate insights into compelling value propositions and campaigns.

The role requires strong strategic marketing expertise, customer insight, and execution in a matrixed B2B environment, with a minimum of two days per week on-site at ABB’s Iberville or Milton

Qualifications

• 8–10 years of B2B marketing experience with 5+ years in a strategic marketing role.
• Experience in the electrical industry, electrification, or a related technical B2B environment is a strong asset.
• Proven experience developing go-to-market strategies, product launches, and integrated marketing programs in complex B2B environments.
• Strong ability to translate customer insights, VOC, market intelligence into differentiated positioning, value propositions, and marketing actions.
• Strong business and commercial acumen with the ability to connect marketing decisions to customer needs, market opportunities, and growth objectives.

Responsibilities

• Own and drive product marketing plans for new and existing products, translating portfolio strategies into differentiated positioning and messaging.
• Lead customer and market insights, leveraging VOC and competitive intelligence to identify opportunities and actions.
• Lead marketing strategy and execution of product launches and key market initiatives with aligned objectives, timelines, budgets, and stakeholders.
• Develop integrated campaigns across digital, channel, content, social media, events, and customer touchpoints.
• Define KPIs and monitor performance, translating results into actionable improvements.
• Act as strategic marketing partner to Product Management and Sales, driving cross-functional alignment for demand generation and growth.

Skills

B2B marketing

Product marketing

Go-to-market strategies

Cross-functional leadership

Digital marketing

Education

Bachelor’s degree in Marketing, Communications, Business Administration

Tools

Salesforce

Power BI

Smartsheet

CRM

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

We are looking for an experienced Product Marketing Manager for our Industrial Installation products portfolio to shape how our products are positioned, launched, and activated in the market, accelerating awareness, adoption, and growth.

Working at the intersection of Product Management, Sales, and Marketing, you will translate portfolio strategies and market insights into compelling customer value propositions, go-to-market plans, product launches, and integrated marketing programs. You will bring a strong customer perspective, influence cross-functional teams, and help turn product opportunities into market impact.

The ideal candidate combines strategic marketing expertise, customer insight, business acumen, and strong execution and thrives in a complex, matrixed B2B environment.

This position reports directly to the Marketing Director and requires a minimum of two days per week on-site at ABB’s Iberville or Milton office.

Responsibilities

• Product Marketing Strategy: own and drive product marketing plans for new and existing products, translating portfolio strategies into differentiated positioning, customer value propositions, messaging, and go-to-market strategies aligned with business priorities.
• Customer & Market Insights: bring the voice of the customer and market into marketing decisions. Leverage VOC, competitive intelligence, sales feedback, and industry trends to identify opportunities and turn insights into clear marketing recommendations and actions.
• Product Launch & Market Activation: lead the marketing strategy and execution of product launches and key market initiatives, aligning objectives, activation plans, timelines, budgets, and stakeholders to drive successful market introduction, awareness, and adoption.
• Integrated Campaigns & Content: lead integrated product marketing campaigns/ promos across digital, channel, content, social media, events, and customer touchpoints. Develop compelling customer positioning, content, and sales enablement tools that differentiate ABB installation products solutions and support the customer journey.
• Performance & Business Impact: define and monitor product marketing KPIs, evaluate performance, and translate results into actionable recommendations that strengthen marketing effectiveness and support business growth.
• Cross-Functional Leadership: act as a strategic marketing partner to Product Management and Sales, leading cross-functional execution through influence. Drive alignment on market priorities, customer needs, positioning, launch readiness, and go-to-market activities that support demand generation and business objectives.

Qualifications

• 8–10 years of progressive experience in B2B marketing, product marketing, product management, or related commercial functions, including at least 5 years in a strategic marketing role.
• Experience in the electrical industry, electrification, or a related technical B2B environment is a strong asset.
• Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
• Proven experience developing go-to-market strategies, product launches, and integrated marketing programs in complex B2B environments.
• Strong ability to translate customer insights, VOC, market intelligence, and technical product capabilities into differentiated positioning, value propositions, and marketing actions.
• Strong business and commercial acumen, with the ability to connect marketing decisions to customer needs, market opportunities, and growth objectives.
• Demonstrated ability to influence and lead cross-functional teams in a matrix organization without direct authority.
• Strong analytical capabilities, with experience using performance data and KPIs to drive decisions and continuous improvement.
• Experience developing customer-facing marketing content and sales enablement tools.
• Familiarity with digital marketing, marketing automation, CRM, and performance measurement tools. Experience with Salesforce, Smartsheet, or Power BI is an asset.
• Strategic, proactive, customer-focused, and comfortable managing multiple priorities in a fast-paced environment.

Employment Equity & Inclusion Statement (Canada)

ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:

• Women
• Indigenous Peoples
• Members of visible minorities
• Persons with disabilities

ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.