Product Marketing Manager

autotradercanada; Toronto; On-site; CAD 90,000 - 100,000; Full time

Benefits offered by this job

Gym discounts

Employee and Family Assistance program

Virtual wellness events

Conferences & training budget

Regular internal training programs

Financial planning

Job summary

AutoTrader.ca in Toronto is seeking a Product Marketing Manager to translate product strategy into clear positioning, launches, and measurable campaigns for our automotive software portfolio. You will report to the Senior PMM and independently drive day-to-day product marketing for your products, with strategic direction and coaching when needed.

You will work closely with Product, Sales, Performance Marketing, and Creative teams.

Qualifications

• Minimum 4 years in product marketing, preferably B2B SaaS/tech or automotive software.
• Experience developing positioning, messaging, go-to-market plans, and sales enablement.
• Ability to independently own a product marketing initiative from brief to delivery.

Responsibilities

• Position assigned products and refine value propositions for dealers and partners.
• Lead go-to-market launch plans across narrative, audience, timing, channels, and materials.
• Plan ongoing campaigns to support acquisition, adoption, and retention; brief and coordinate teams.

Skills

Product marketing

Positioning messaging

Go-to-market

Sales enablement

Writing storytelling

Cross-functional

Analytical insight

Project management

English comms

French preferred

Tools

AI tools

Job description

We are a Canadian leader in digital automotive solutions. Our flagship brands - AutoTrader.ca , AutoSync , Dealertrack Canada and CMS - help Canadians buy, sell, and finance vehicles with confidence.

AutoTrader.ca is Canada's largest automotive marketplace, with over 25 million monthly visits . Through AutoSync , we provide software solutions to 3,500+ dealers , streamlining their operations, marketing, and sales. Dealertrack Canada is the country's top automotive financing portal, processing more than 6.5 million credit applications each year. Collateral Management (CMS ) is a national tech solution that boosts lien and registration services , recovery services , and insolvency management solutions for Canadian Lenders

As part of AutoScout24 group , Europe's largest online car marketplace, we're shaping the future of automotive retail in Canada and beyond.

Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.

About the role

As Product Marketing Manager, you will turn product strategy into clear positioning, effective launches, and measurable marketing activity for an assigned portfolio of automotive software products. You will report to the Senior Product Marketing Manager and independently drive day-to-day product marketing for your products, with strategic direction and coaching when needed.

You will work closely with Product, Sales, Performance Marketing, and Creative teams. Your work will help dealers understand the value of our products, give internal teams a consistent story to tell, and improve results using customer insight and performance data.

What you'll do

• Position assigned products. Develop and refine value propositions and messaging based on product capabilities, dealer needs, customer feedback, and competitive insight.
• Bring products and features to market. Build and execute launch plans for your products, coordinating the narrative, audience, timing, channels, and materials with partner teams.
• Activate ongoing campaigns. Plan product marketing initiatives that support acquisition, adoption, and retention. Brief Performance Marketing and Creative teams, contribute content, and coordinate activity across relevant channels.
• Equip Sales and dealer-facing teams. Create practical materials such as sales decks, one-pagers, product explanations, and training content. Gather feedback and improve materials based on how teams use them.
• Keep messaging consistent. Maintain current product marketing resources and apply shared messaging frameworks. Adapt materials for different audiences or markets in partnership with the relevant teams.
• Use insight to improve results. Track agreed product marketing measures, identify what is working, and recommend changes to messaging, launches, and campaigns.
• Drive your work forward. Manage priorities and stakeholders for your products, raise risks early, and keep the Senior PMM informed of progress, decisions, and results.

What you'll bring

• At least four years of product marketing experience, ideally in B2B SaaS, technology, or automotive software.
• Experience developing positioning and messaging, supporting go-to-market plans and launches, and creating sales enablement.
• The ability to independently take an assigned product marketing initiative from brief through execution and review.
• Strong writing and storytelling skills, including the ability to explain complex product features in terms of customer value.
• Experience working with Product, Sales, and marketing teams to turn plans into coordinated activity.
• Sound analytical judgment: you can use customer feedback and performance data to recommend practical improvements.
• Strong project and stakeholder management skills, with the ability to manage competing priorities.
• Excellent English communication skills. French is strongly preferred.
• Comfort using relevant tools, including AI tools, to support research, content development, or analysis.

What's in it for you

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

Benefits from Day 1

• Gym discounts
• Employee and Family Assistance program
• Virtual wellness events
• Conferences & training budget
• Regular internal training programs
• Financial planning

Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

Compensation

The base salary range for this position is CAD 90,000 - CAD 100,000

Additional Information

Use of Artificial Intelligence in Hiring: We use artificial intelligence (\"AI\") in our hiring process, including to screen, assess, or select applicants for this position.

Vacancy Status: This job posting is for an existing vacancy.