Product Marketing Manager

Introhive; Ontario; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Product Marketing Manager to define and execute go-to-market strategies. This role involves driving product awareness and adoption, collaborating with cross-functional teams, and ensuring alignment with customer needs. The ideal candidate will have strong analytical and communication skills, and a background in marketing or business.

Benefits

Flexible Work Hours

Remote or Hybrid Work Supported

Unlimited Paid Time Off

Retirement Plans

Employee EAP

Employee Resource Groups

Continuing Education Programs

Maternity / Parental Leave

Qualifications

• 2+ years of experience in product marketing or related role.
• Ability to work independently in a fast-paced environment.

Responsibilities

• Lead go-to-market strategy for product launches and updates.
• Collaborate with Product, Sales, and Marketing teams.
• Conduct market research and analyze customer adoption data.

Skills

Analytical Skills

Communication

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Job description

Introhive is an AI-powered Relationship Intelligence platform that helps firms overcome data silos and unlock actionable relationship insights that drive collaboration and growth.

We’ve grown a lot since we began our journey in 2012, but our core mission remains the same – To revolutionize the way companies manage, nurture, and leverage their relationships to unlock value, drive growth, and delight customers.

Introhive is the fastest growing B2B relationship intelligence platform, recognized as a category leader in sales intelligence and data quality management software by G2 Crowd, a top 10 fastest growing technology company in Deloitte’s Fast 50 Awards three years in a row, and the MarTech 2020 Breakthrough Award winner for Best CRM Innovation.

Trusted by industry-leading brands such as KPMG, Freshfields, CBRE, and Deloitte, Introhive supports over 250,000 users in 90+ countries.

Position Overview

As the Product Marketing Manager (PMM), you will play a pivotal role in defining and executing go-to-market (GTM) strategies for our products. This role focuses on driving product awareness, market differentiation, and adoption to accelerate growth across new and existing customer segments. You will partner closely with cross-functional teams to deliver impactful messaging, enable sales teams, and bring products to market effectively. Your mission will be to ensure our products resonate with target audiences and deliver measurable business outcomes.

This strategic position requires a blend of market and customer insights, product knowledge, and strong execution capabilities. As a PMM, you will help shape our market presence and ensure our solutions are positioned to solve key customer challenges while driving demand and adoption.

Responsibilities

• Product GTM Strategy Lead the go-to-market strategy for product launches, updates, and key initiatives to drive market penetration and customer adoption.Develop positioning, messaging, and value propositions that differentiate our products in the market and align with customer needs.Collaborate with Product, Sales, and Marketing teams to define launch plans, timelines, and success metrics for new product initiatives.Define and report on campaign and product performance metricsCraft cross-sell campaigns to promote features and products available to existing customers. Cross-Functional Collaboration Partner with Product Management to align on roadmap priorities and bring the voice of the customer into product development.Work closely with Sales and Enablement teams to deliver compelling materials, tools, and training that empower them to communicate product value effectively.Collaborate with Demand Generation to execute integrated campaigns that drive product awareness and lead generation. Market & Customer Insights Conduct market research and collaborate with PMM, Competitive Intelligence to understand competitive dynamics, industry trends, and customer pain points.Gather insights from customers, prospects, and internal stakeholders to refine messaging, positioning, and feature prioritization.Analyze customer adoption data and market performance to inform future strategies and product enhancements. Content & Enablement Create and maintain high-impact marketing collateral, including product datasheets, presentations, case studies, and white papers.Design and deliver sales enablement materials that highlight product capabilities, benefits, and use cases.Develop customer-facing content to educate, engage, and retain users, ensuring consistent messaging across all channels.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 2+ years of experience in product marketing, or a related role, preferably in the tech or SaaS industry.
• Strong analytical skills with the ability to translate complex data into actionable insights.
• Exceptional communication skills, both written and verbal, with the ability to present complex information clearly and concisely.
• Ability to work independently in a fast-paced environment, managing multiple projects simultaneously.

Why Introhive?

We are one TEAM! We attract the best and brightest and we empower them. We value each other and do what it takes to make each other successful. We treat our customers and partners the same way. We embrace the power of unity, diversity, and collaboration in all that we do.

Some Hiver Perks are available only to full time permanent employees of Introhive.

• Flexible Work Hours
• Remote or Hybrid Work Supported
• Unlimited Paid Time Off
• Retirement Plans
• Employee EAP
• Employee Resource Groups
• Continuing Education Programs
• Maternity / Parental Leave
• A Chance to be Part of Something Great

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