Product Marketing Manager

Altus Group Limited; Montreal; Hybrid; CAD 49,000 - 116,000; Full time

Job summary

A leading company in the commercial real estate and PropTech industry is seeking a results-oriented Product Marketing Lead. This role focuses on driving growth and brand recognition for their technology products through strategic marketing campaigns and collaboration across departments. Ideal candidates will have extensive B2B marketing experience and a strong background in the commercial real estate sector.

Benefits

Competitive compensation and incentive plans

Total rewards package focusing on health

Over 150,000 hours of learning materials

Flexible Activity-Based Work model

Qualifications

• 5+ years of B2B marketing experience, at least 3 years in product marketing.
• Experience in the commercial real estate or fintech sectors.
• Strong analytical background to evaluate business challenges.

Responsibilities

• Drive growth and brand recognition for technology products.
• Conduct market research to inform product strategy.
• Develop campaign strategies and sales enablement assets.

Skills

B2B marketing

Product marketing

Strategic thinking

Communication skills

Analytical skills

Collaboration

Education

Bachelor's degree or equivalent experience

Job description

Job Category:

Marketing & Communications

Pay Grade Range:

$49,335.00 - $115,115.00

Disclaimer: The base salary range represents the low and high end of Altus Group’s “Pay Grade Range” for this position in the primary work location. Actual hiring salaries will vary depending on factors including but not limited to work experience, and geographic market data for the role. The Pay Grade Range listed above does not reflect Altus Group’s total compensation for employees. Other rewards may include an annual bonus, flexible work arrangements, and region-specific benefits.

Unlock your Altus Experience!

If you’re looking to advance your career in data analytics, expertise, and technology for the rapidly growing global CRE market, there’s no better place than Altus Group. At Altus, our work is purposeful. Every day, our employees drive impact, innovate, and shape the global commercial real estate (CRE) and PropTech industry.

Our people-centric culture empowers you to deliver in a high trust, high performance culture, surrounded by an inclusive team that’s collaborating to modernize our industry. We invest in our people with training and growth opportunities designed to propel you further in your career while providing a flexible and progressive workplace that reflects our values and teams.

The Opportunity:

Altus Group is seeking a results-oriented, creative and analytical Product Marketing Lead to drive growth and brand recognition for our technology products and expert services.

The Product Marketing Lead will be a key driver in shaping the messaging and positioning of Altus products and services to drive success in sales and marketing. As the voice of the market and enabler of sales effectiveness, this role helps drive effective and thoughtful product launches, marketing campaigns and sales enablement programs. The product marketer must balance knowledge and insight into the market and competitive landscape, detailed analysis of customer priorities, and broad knowledge of Altus Group solutions. This role will collaborate closely with Sales, Research, Product and G2M leadership functions to develop and execute marketing strategies designed to respond to specific client needs and market trends.

Key Responsibilities:

• Stakeholder management – work closely with Product, Sales, Research, other Marketing functions, and G2M leaders on analyzing client needs, competitive landscape, market trends, and alike to shape product strategy and positioning

• Market research – Own the synthesis of client and competitive intelligence to inform the strategic direction of Altus products and services

• Product strategy and positioning – Develop a deep understanding of Altus capabilities and develop a messaging and positioning framework to support its G2M and expansion strategies. Ensure positioning and messaging resonates with our target customer personas. Leverage performance KPIs (across Marketing and Sales) to optimize messaging and drive more impactful marketing initiatives

• Campaign delivery and performance – Partner with other marketing functions to develop campaigns that activate the target customer segments and communicate the curated value propositions that will drive sales and retention

• Sales enablement – Partner closely with sales enablement colleagues to develop necessary marketing and sales enablement assets, including factsheets, case studies, pitch decks, one-pagers, battle cards, and whitepapers to drive customer acquisition

• Brand – Be a brand ambassador, developing messaging that adheres to our brand guidelines

Key Qualifications:

• 5+ years of B2B marketing experience, with at least 3 years focused on product marketing

• Background in commercial real estate (CRE), fintech, B2B SaaS, financial services (M&A, alternative investments and/or capital markets)

• Strategic thinking with a strong understanding of marketing principles, practices, and techniques

• Experience influencing outcomes with strong communication and presentation skills

• Exceptional written and verbal communication skills – must have experience crafting and evangelizing product messages, developing creative product marketing content, and presenting to internal teams and customers

• Demonstrates high level of personal credibility

• Ability to work collaboratively and build relationships with all levels within an organization

• Strong analytical background with proven experience using performance and market data to evaluate business challenges and develop solutions

• Ability to travel within NA and EMEA

#LI-Hybrid

What Altus Group offers:

• Rewarding performance: We are pleased to be able to provide employees competitive compensation, incentive and bonus plans, and a total rewards package that prioritizes their mental, physical and overall financial health.
• Growth and development: As a destination for top industry talent, we’re investing in you to meet the evolving needs of our clients and deliver on your professional goals. Our Altus Intelligence Academy offers over 150,000 hours of learning materials catering to diverse stages of an employee’s career journey.
• Flexible work model: We’re modernizing our employee programs to reflect the new world of work. Our Activity-Based Work model provides you with flexibility to align your work location to the work being performed - office for connecting and collaborating, and remote for focused work.

Altus Group is committed to fostering an inclusive work environment where all clients and employees feel welcomed, accepted and valued. We provide an atmosphere free from barriers to promote diversity, equity, and inclusion, and encourage equal opportunities for all employees. We’re seeking candidates with diverse experiences and provide accessible candidate experiences throughout the selection process. If you need accommodation, [e-mail][phone].

We appreciate all applicants who take the time to apply to Altus Group. Please note that only those who are selected to move forward in the process will be contacted. Thank you.