Product Marketing Manager

Miovision Technologies, Inc.; Kitchener; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Product Marketing Manager to lead the marketing efforts for innovative traffic solutions. In this dynamic role, you will partner closely with Product Managers to ensure that customer needs are at the forefront of product development. You will be responsible for market research, competitive positioning, and crafting compelling narratives that highlight the unique value of the products. This is a fantastic opportunity to join a forward-thinking company dedicated to improving traffic management through cutting-edge technology, all while enjoying a flexible work environment and a comprehensive benefits package.

Benefits

Comprehensive health benefits

RRSP Matching Plan

Variable Incentive Plan

Extended weekends

Virtual Healthcare Service

Internet subsidy

Enhanced parental leave

Unlimited vacation policy

Wellness offerings

Qualifications

• 2-5 years of B2B product marketing experience is essential.
• Strong knowledge of traffic engineering and data collection is required.

Responsibilities

• Support product strategy by representing customer voice in development.
• Develop go-to-market strategies and sales materials for products.

Skills

Traffic Engineering Knowledge

B2B Product Marketing Experience

Market Launch Experience

Product Strategy Collaboration

Competitive Intelligence

Positioning and Messaging

Pitch Deck Production

Tools

Jira

Confluence

Job description

Miovision is a global industry leading company providing agencies and organizations modern tools to improve today’s traffic problems. We offer solutions that collect multimodal traffic data and uncover actionable insights, helping organizations get more out of their road network. The result: streets capable of moving more people – safely and efficiently – whether they are in a car, on a bus, on a bike or e-scooter, or walking. Since 2005, our systems have counted or assisted more than thirty billion vehicles around the world. With global headquarters in Kitchener, Canada, as well as operations in Germany, Serbia and the United States. For more information, visit miovision.com.

Position Summary:

We are currently hiring for a Product Marketing Manager focused on Scout Plus products and related traffic study products and services.

Reporting to the Director of Product Marketing, the Product Marketing Manager will play a pivotal role in driving the success of Miovision’s products in-market.

Key Responsibilities:

• Act as a right hand partner to Product Managers.
• Support the product strategy by representing the voice of the customer throughout the strategy and product development process.
• Ensure Product Managers can identify and articulate the customers problems, how our solutions help, what value it delivers and how the solution competes.
• Support Product Management with market research, competitive positioning and messaging research.
• Partner with UI/UX to complete full lifecycle customer journey mapping owning the development of Ideal Customer Profiles and buyer personas.
• Develop positioning, message, and the overall solution narrative and core sales materials that explain the unique value Miovision solutions deliver in an engaging and compelling way.
• Work with our sales teams and marketing teams to develop go-to-market and launch strategies, providing them with what they need to know to successfully sell and market our products.
• Work with sales teams and marketing teams to develop annual sales-play themes and supporting information and materials.

About You:

• Insatiably curious - you love learning about things and how they work.
• A desire to make it simple - you love taking complex ideas and confusing concepts and transforming them into simple explanations.
• A penchant for problem solving - you live to solve problems, it’s motivating and delivers a strong level of job satisfaction to help the customer and your fellow team mates to their jobs to the best of their ability.
• Kindness - we’ve got a great team of people at Miovision who treat each other with care and respect, it’s important that you’ll contribute to that culture.
• Courage - when something isn’t right or doesn’t make sense, when you feel a concept or a way of doing things is stuck in a rut you have the courage to speak up in a direct yet constructive way.
• Grit - being a B2B tech product marketer isn’t for the faint of heart. It’s fast paced with supported yet significant learning curves to ramp-up. Starting a new role is always unnerving, but you've got what it takes to stay the course and become a SME in your area.

Skills & Qualifications:

• Experience in and knowledge of traffic engineering, traffic data collections and/or traffic studies.
• 2-5 years experience in B2B product marketing.
• Proven experience taking products through market launch.
• Experience working closely with Product Managers on product strategy.
• Experience with competitive intelligence and market research.
• Experience with positioning, messaging and developing solution narratives.
• Experience producing high quality pitch decks that tell value stories.
• Experience with Jira and Confluence.

Perks and Benefits:

Note: We do offer flexible onsite and remote work options. Our Benefits are designed to reflect this and include:

• Comprehensive health benefits starting on day one.
• RRSP Matching Plan.
• Variable Incentive Plan.
• Mio-Days: We extend all three-day weekends to four-days and provide a Holiday Shutdown in December.
• Virtual Healthcare Service providing employees and their families access to healthcare providers 24/7.
• Internet subsidy and a remote work allowance.
• Enhanced paternity and maternity leaves.
• Unlimited vacation policy.
• Wellness offerings (Fitness, Mindfulness).

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Please indicate if you require accommodation on your application, and our team will work with you to meet your accessibility needs.