Product Marketing Manager

ZeroKey Inc.; Calgary; On-site; CAD 95,000 - 115,000; Full time

Benefits offered by this job

Stock options

Extended health coverage

Dental coverage

Vision care

Life insurance

Disability insurance

Paid time off

On-site parking

Casual dress

Company events

Job summary

ZeroKey Inc. is seeking a Product Marketing Manager to sit at the nexus of product, marketing, and sales.

You will own portfolio positioning, messaging, and launch enablement from segment-level messaging to sales-ready materials, reporting to the VP of Marketing in a high-visibility role. You will work closely with engineering, partnerships, customer success, and sales, shaping end-to-end product marketing and influencing packaging and pricing decisions.

Qualifications

• Exceptional writing to compress complex technology into clear messaging.
• Strong positioning judgment to emphasize and defend choices with evidence.
• Technical fluency to work with engineers and translate tech for varied audiences.
• Sales instinct and willingness to participate in site visits and calls.
• Ability to prioritize independently in a lean team and drive outcomes.
• Strong editing and proofreading with attention to detail.
• Collaborative problem solving and cross-functional work rhythm.
• Familiarity with CRM/marketing platforms and data reporting.

Responsibilities

• Tthe role owns positioning and messaging across the portfolio by segment and buyer persona.
• Lead go-to-market for launches including narrative, materials, enablement, and rollout.
• Build and maintain sales enablement library (decks, one-pagers, battlecards, demos).
• Develop customer proof with ROI narratives and reference stories.
• Track competitive tech, run win/loss analyses, and stay current on market narratives.
• Gather field feedback and drive positioning/product decisions.
• Translate product capability into customer content (website, presentations, videos, whitepapers).
• Collaborate with sales/partnerships on segment strategy for automotive, industrial, and defence audiences; enable channel partners.
• Support packaging and pricing decisions with market data and competitive input.
• Define and report on enablement adoption, launch results, and win rates; adjust as needed.

Skills

Exceptional writing

Positioning & messaging

Technical fluency

Sales enablement

Independent prioritization

Editing & proofreading

Problem solving

CRM knowledge

Education

Bachelor's degree in Marketing, Business, Engineering, or related field

5+ years in product marketing or adjacent B2B tech role

Tools

HubSpot

Job description

Product Marketing Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: Calgary Head Office

Reporting To: VP, Marketing

Compensation: CA$95,000 - CA$115,000 / year

Description

As Product Marketing Manager, you will sit at the junction of product, marketing, and sales, owning how ZeroKey’s portfolio is positioned and launched, from segment-level messaging and competitive strategy to the enablement materials a sales rep opens five minutes before walking into a meeting. The role calls for the rare ability to translate deep tech into value two very different buyers understand: the innovation leader buying a Physical AI data layer, and the plant manager buying cycle time, error-proofing, and throughput.

You are a strong writer and a sharp thinker, someone who tests messaging against real sales calls, kills what doesn’t land, and treats a competitor’s win as a personal research project. This is a high-visibility role that reports directly to the VP of Marketing and works alongside our engineering, partnerships, customer success, and sales teams. You will own product marketing end to end, with the latitude and responsibility that come with setting the standard for how our technology is explained.

Key Responsibilities

• Own positioning and messaging across the portfolio (Quantum RTLS, the Spatial Intelligence Platform, and OmniVisor AI) tuned by segment and buyer persona.
• Lead go-to-market for product launches and major releases: launch narrative, customer-facing materials, internal enablement, and coordinated rollout with marketing and sales.
• Build and maintain the sales enablement library (pitch decks, one-pagers, battlecards, demo narratives) and keep it current as the product and the competition move.
• Develop customer proof alongside marketing and sales: case studies, ROI narratives, and reference stories quantified in the operational outcomes buyers actually care about.
• Track competing technologies and vendors, run win/loss analysis, and stay current on Physical AI and RTLS market narratives.
• Gather field feedback (what resonates, what stalls) and feed it back into positioning and product decisions.
• Translate product capability into customer-facing content, including website copy, presentations, product videos, and whitepapers.
• Work with the sales and partnerships teams on segment strategy for automotive, industrial, and defence audiences, and equip channel and integration partners with the messaging their sellers need.
• Support packaging and pricing decisions with market, competitor, and win/loss input.
• Define and report on how product marketing is performing (enablement adoption, launch results, win rate in competitive deals) and adjust based on what the numbers say.

Education, Skills, and Knowledge

Education:

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• Minimum of 5 years in product marketing or a closely adjacent role (product management, technical sales, strategy) in B2B technology.

Requirements:

• Exceptional writing: the ability to compress complex technology into clear, credible, differentiated language.
• Positioning judgment: comfortable deciding what to emphasize and what to cut, then defending that choice with evidence.
• Technical fluency sufficient to work directly with engineers and translate their work for technical and non-technical audiences.
• Sales instinct: willingness to sit on calls, join site visits, take unvarnished feedback from reps, and act on it.
• Ability to prioritize independently in a lean team, own outcomes end-to-end, and make progress without a support layer beneath you.
• Strong editing and proofreading skills with close attention to detail.
• Excellent problem-solving skills and the ability to work collaboratively in a team environment.
• Working knowledge of CRM and marketing platforms (we run on HubSpot) and the willingness to pull your own numbers.

Considered an asset:

• Experience marketing hardware, industrial technology, or other deep-tech products.
• Domain exposure to manufacturing, RTLS, Physical AI, or factory automation.
• Experience taking products to market through enterprise or OEM sales cycles.
• Experience running win/loss programs or competitive intelligence.
• Experience as the first or only product marketer in an organization.

Benefits

• Salary: $95,000 – $115,000 per year, depending on experience and demonstrated ability.
• Stock options. Everyone at ZeroKey has a stake in what we build.
• Extended health, dental, and vision care, plus life and disability insurance.
• Paid time off, on-site parking at our Calgary HQ, and casual dress.
• Company events and a team that is genuinely fun to work with.