Product Marketing Associate

CGI; New Brunswick; Hybrid; CAD 53,000 - 75,000; Full time

Job summary

CGI is seeking a proactive Product Marketing Associate to enhance storytelling and communication strategies for AI solutions. This full-time hybrid role involves creating compelling marketing content, managing social media, and collaborating with teams to drive product positioning and visibility.

Qualifications

• 5+ years of experience in product marketing or related field.
• Ability to communicate complex technical concepts effectively.
• Proven experience managing LinkedIn and other social media platforms.

Responsibilities

• Create engaging PowerPoint presentations and marketing content.
• Manage LinkedIn presence and develop engaging content.
• Contribute to marketing strategy sessions and campaigns.

Skills

Communication

Strategic Thinking

Content Creation

Social Media Management

Education

Bachelor’s degree in marketing, Business & Communications

Job description

CGI is seeking a proactive and creative Product Marketing Associate to play a key role in enhancing our storytelling and communication strategies for our innovative AI solutions portfolio. This position offers the opportunity to develop compelling marketing content and visually captivating presentations that convey the value and capabilities of our AI products, ensuring alignment with our brand guidelines and strategic positioning. Ideal for a strategic thinker with a passion for storytelling, this role calls for someone who thrives in a fast-paced, innovative environment and is eager to drive the narrative that will shape the perception and adoption of our technology across industries.

This is a hybrid role requiring two days per week in any CGI office.

Candidate should be open to travel as and when required.

Candidates must be willing to work Eastern Time Zone hours.

This is a full-time position. Contract roles are not permitted for this role.

Your future duties and responsibilities :

1. Strategize and create engaging and visually appealing PowerPoint presentations to highlight product features, industry solutions, and compelling case studies.
2. Write informative and persuasive blog posts and articles to establish our company as a thought leader, showcase successes, and elucidate our technology to a diverse audience.
3. Manage and expand our LinkedIn presence by developing content that increases engagement and enhances our reputation in the tech community.
4. Collaborate with product managers and marketing teams to ensure promotional materials are innovative and reflect current strategies and technological advancements.
5. Contribute to marketing strategy sessions with insights and creative ideas for campaigns, branding, and product positioning.
6. Craft and deliver presentations to internal teams and external stakeholders, demonstrating strong command of content and delivery methods.
7. Develop and deliver impactful software product demos that showcase features and benefits of our AI solutions to internal stakeholders and potential clients.
8. Create compelling marketing videos that communicate our product's value proposition, enhance brand visibility, and engage audiences across digital platforms.

Required qualifications to be successful in this role :

• At least 5+ years of experience in product marketing or a related field, preferably with exposure to artificial intelligence.
• Ability to communicate complex technical concepts effectively through written and visual mediums.
• Proven experience managing social media platforms, especially LinkedIn.
• Bachelor’s degree in marketing, Business & Communications, or a related field.
• Strong command of marketing principles and ability to contribute to marketing strategy and thought leadership.

CGI is required by law in some jurisdictions to include a reasonable estimate of the compensation range for this role. The range depends on factors such as skill set, experience, training, licensure, and certifications. Typically, CGI does not hire individuals at the top of the range. A reasonable estimate of the current range is $53,000 - $X,XXX.