Product Manager MDS, Hypodermics and Anesthesia

Becton, Dickinson and Company; Mississauga; On-site; CAD 85,000 - 135,000; Full time

Job summary

Becton, Dickinson and Company in Mississauga, Ontario, is seeking a Product Manager MDS, Hypodermics and Anesthesia to lead the national marketing plan for the MDS portfolio. You will drive product positioning, customer segmentation and annual strategic marketing plans to expand BD MDS Canada’s footprint and support new product launches.

Responsibilities include market data analysis, go‑to‑market planning, regional launches, sales training, and cross‑functional collaboration with Regulatory,

Qualifications

• Bachelor’s degree required; Marketing or Science background preferred.
• 2–5 years of experience in sales or marketing in the healthcare industry.
• Knowledge and experience of the Canadian Healthcare System.
• Bilingual French/English would be an asset.

Responsibilities

• Develop and maintain expert market knowledge with data.
• Lead annual and long‑term strategic plans.
• Organize product launches, including regulatory support.
• Co‑ordinate pre‑launch activities and regional go‑to‑market strategy.
• Support marketing communications and sales training programs.
• Provide data and support to sales teams for regional advantages.
• Participate in demand planning and forecast accuracy improvement.
• Engage in digital marketing activities and national conferences.

Skills

Team player

Analytical skills

MS Office proficiency

Communication skills

Travel willingness

Cross‑functional influence

Independent work

Ownership

Education

Bachelor's degree

Marketing or Science background

Bilingual in French and English (asset)

Tools

CRM (SFDC)

Job description

Job Description

The Product Manager MDS, Hypodermics and Anesthesia will lead the national marketing plan for the assigned MDS portfolio. The role will report to the Marketing Director for MDS, and, in this respect, will play a role in the planning and execution of the MDS Canada strategy. Specifically, the role is accountable for the product positioning, customer segmentation and development of annual strategic marketing plans. Elements will include the planning and alignment of execution strategies to accelerate sales and expand MDS Canada’s footprint within specific growth platforms. The role will also be involved in preparing the market (ie. customer groups) and the BD MDS commercial team for new product launches, supported by appropriate programs and services.

Job Responsibilities

• Develop and maintain expert market knowledge in terms of quantitative and qualitative market data
• Analyze, interpret and report market data and trends to assist with the deployment of specific actions to maximize business opportunities and minimize potential threats
• Lead the creation and execution of the annual business plans and long‑term strategic plans
• Organize and co‑ordinate product launches including support of regulatory strategy for product licensing, lead pre‑launch planning, implement pre‑launch workshops with relevant stakeholders, conduct relevant market research prior to launch and define the regional go‑to market strategy
• Assist with the development and implementation of marketing communication programs across all elements of the communications mix, and collaborate with associate product manager to execute communication programs to the sales team
• Provide data, information and support to the MDS sales teams, enabling competitive advantages to be realized on a regional basis
• Manage the demand planning process; represent portfolio at monthly Demand Consensus meetings and strive to continue to improve forecast accuracy
• Test and implement sales training to improve product positioning and brand awareness
• Support and participate in sales planning, opportunity management and customer engagements
• Support and participate in GPO planning, RFP’s and unique market demands
• Support and participate in Clinical Services development of KOL’s / Advocacy strategies
• Own annual financial budgets and quarterly projections for platform revenue performance and profitability supported by market trends
• Work closely with the MDS Sales Team, SCG Account Directors and Clinical/Medical Affairs Team to effectively implement marketing strategies and drive tactical plans to attain/exceed the financial targets
• Engage in various digital marketing activities to include web content development, webinar execution, and lead generation management
• Organize and execute national conferences and events
• Act as the main knowledge leader with respect to competitive activities, initiatives, and partnerships to ensure proactive market awareness and action
• Partner with Global Marketing to review integrated product messaging and roll out to the field
• Develop and participate in sales training presentations at national sales meetings
• Plan and execute product training for new Territory Managers in collaboration with Clinical Specialist(s)

Education and Experience

Bachelor's Degree required, Marketing or Science background preferred Bilingual in French and English would be an asset 2 to 5 years’ Experience in Sales or Marketing capacity required, in the healthcare industry Knowledge and experience of the Canadian Healthcare System - required An understanding of the use of CRM (SFDC) databases

Knowledge and Skills

• A strong team player and excellent written and communication skills
• Excellent analytical skills and high levels of numeracy
• Experienced in using Microsoft Office applications - particularly Excel, Word & PowerPoint
• Self‑motivated and able to work without constant supervision
• Willing to travel between 20-40% of the time
• Ability to travel to the United States for Training and Meetings
• Proven ability to influence cross‑functional teams without formal authority
• Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities
• Proven ability to work independently in fast‑paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing
• Entrepreneurial spirit and high level of ownership

Work Arrangements

At BD, we prioritize on‑site collaboration because we believe it fosters creativity, innovation, and effective problem‑solving, which are essential in the fast‑paced healthcare industry. For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Salary Range Information

Salary range information: $85000 - $135000 CAD Annual

Salary ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors that contribute to the range displayed. The range displayed is comprised of wages, which includes base salary and commission, as well as certain components of our bonus programs. The salary offered to a successful candidate may vary based on a variety of factors including relevant experience, education, skills, qualifications, and work location.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face‑to‑face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers. Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Additional Information

Required Skills Optional Skills . Primary Work Location CAN Mississauga - Derry Road West Additional Locations Work Shift We are the #MakersofPossible

About BD

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