Product Manager, Marketing Platforms

Loblaw Companies Limited; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

Join Loblaw Companies Limited as a Product Manager in Marketing Platforms in Toronto. In this pivotal role, you'll lead a team in optimizing marketing campaign solutions leveraging innovation and artificial intelligence. You'll collaborate closely with marketing and creative teams to ensure strategic alignment and improved campaign execution. This position offers an exciting opportunity within a company that values diversity, inclusion, and the development of its talent.

Benefits

Work Perks Program

On-site fitness and recreational facilities

Tuition Reimbursement & Online Learning

Pension & Benefits

Paid Vacation

Qualifications

• Experience in building product roadmaps and translating business use cases to functional requirements.
• Familiarity with tools for automating campaign tasks.
• Skills in gathering product requirements and understanding user pain points.

Responsibilities

• Lead the development and implementation of campaign lifecycle solutions.
• Act as the primary point of contact between stakeholders and Engineering teams.
• Optimize campaign workflows and improve user experiences through design.

Skills

Data-driven insights

Agile methodologies

Campaign optimization

Stakeholder management

Education

Bachelor’s degree in technology or business-related field

Tools

Marketing platforms

Creative tools

Campaign execution tools

Job description

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Does working with some of Canada’s most talented minds in innovation supporting retail, digital consumer solutions and analytical platforms excite you? Loblaw Technology powers some of Canada’s most game-changing retail solutions, giving our customers the ability to live their lives well.

Come work with a team that values diverse ideas, fosters a culture of inclusion and develops our talent from within. Loblaw Technology gives you the chance to excel, and helps you to strive for success in a big way. Keep reading to learn more!

Please note Loblaw's Return-to-Office Policy is 4 days in the office.

Product Manager, Marketing Platforms, Toronto, ON

In this role, you will lead a self-motivated team dedicated to building scalable solutions in the creative and campaign creation space. As a Product Manager, you will be responsible for overseeing the development, implementation, and continuous improvement of our campaign lifecycle solutions, from creative ideation through to campaign execution, and ensuring they meet the needs of our users and aligns with our business objectives. This role will partner closely with our Marketing/Product teams and Agency/Platform partners to recommend and action strategic changes in how campaigns are created today and, in the future, powered with artificial intelligence.

The Product Manager will drive ongoing performance optimizations and coordinate with our platform and other third-party vendors for system updates, licensing, integrations, and support. In addition, this role focuses on enhancing the user experience by designing new scalable workflows, unlocking creative potential through AI, and ensuring ease of use across teams.

What You’ll Do:

• Own the vison and roadmap for tools that support campaign planning, audience targeting, content assembly and execution, ensuring they align with Marketing goals.

• Act as the primary point of contact between stakeholders (Marketing, Creative teams, etc.) and the Engineering team, gathering requirements and feedback to drive product evolution.

• Use data-driven insights to diagnose deficiencies, analyze system performance, and recommend product iterations and roadmap priorities.

• Optimize campaign workflows by identifying pain points in the campaign creation process and drive improvements through automation, template design systems to improve user experiences.

• Define and validate acceptance criteria for new features, conduct user acceptance testing (UAT), and ensure releases meet high-quality standards.

What you Bring:

• Experience in building product roadmaps and translating business use cases to technical/functional requirements ensuring end-to-end delivery.

• Deep understanding of marketing platforms (e.g., CRMs, CDPs, Creative Tools, Campaign Execution Tools, etc.) and how they integrate to support campaign planning and execution.

• Experience in leading agile ceremonies such as sprint planning, retrospectives, and daily stand-ups, and ability to grasp technical concepts to ensure an effective working relationship with Engineering.

• Effective at bridging gaps between Marketing, Creative, and Technical teams to ensure solutions meet both strategic and operational needs in a scalable methodology.

• Familiarity with tools and techniques for automating campaign tasks and delivering personalized user experiences at scale.

Preferred/Additional Qualifications

• A bachelor’s degree in technology or business-related field.

• Hands on experience with designer or creative tools.

• Skilled at conveying product vision, gathering product requirements and understanding user pain points and objectives, and managing expectations across technical and business stakeholders.

• Experience working across functions such as Engineering, Marketing, Legal, UX.

What Loblaw Offers You

We offer flexibility and balance, and an environment that sets you up for success no matter where your workspace is located.

Here, you will find a great team to help you achieve your goals as you help us achieve ours! Work in our fast-paced, exciting Technology environment, helping our stores, colleagues and customers every day.

Loblaw colleagues also enjoy:

• Work Perks Program

• On-site GoodLife Fitness, Basketball & Volleyball courts, Ice Rink, Dry Cleaning services (1PCC Office)

• Tuition Reimbursement & Online Learning

• Pension & Benefits

• Paid Vacation

If you’re up to the challenge, then we would love to hear from you. Apply today, and get the process started.

Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization.

At Loblaw, we celebrate diversity and strive to build a culture of inclusion where differences are embraced, valued and supported. We are committed to being an equal opportunity employer and encourage people from all backgrounds and identities to apply to our jobs.

Accommodation in the recruitment, assessment, and hiring process is available upon request for applicants with disabilities.

We thank all candidates for their interest but please note, those candidates who meet the minimum requirements for the position will be contacted.

www.Loblaw.ca/careers

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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