Product Manager, Growth Marketing Systems

Stripe; Toronto; On-site; CAD 151,000 - 227,000; Full time

Job summary

An innovative financial infrastructure platform seeks a seasoned product manager to enhance marketing effectiveness through technology. In this pivotal role, you will develop and execute a cross-channel engagement strategy, collaborating with various teams to streamline marketing operations. You'll leverage data and insights to identify user pain points and drive efficiencies in marketing workflows. This position offers a unique opportunity to shape the future of marketing at a dynamic company, where your contributions will directly impact growth and user satisfaction. If you thrive in a collaborative environment and are passionate about transforming marketing through technology, this role is perfect for you.

Benefits

Equity

Company Bonus

Retirement Plans

Health Benefits

Wellness Stipends

Qualifications

• 8+ years in product management with a focus on consumer or B2B products.
• Experience with marketing technologies and campaign management.

Responsibilities

• Drive cross-channel engagement strategy and coordinate marketing efforts.
• Build marketing systems infrastructure to enhance customer experience.

Skills

Product Management

Marketing Automation

Data Analysis

Communication Skills

Problem Solving

Stakeholder Management

Education

Bachelor's Degree

Master's Degree (preferred)

Tools

Marketo

Salesforce

Job description

About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team
You will be joining the Marketing Systems team, embedded within the Growth and GTM function, to play a crucial role in scaling and enhancing the effectiveness of Stripe’s marketing efforts through technology. Our team is responsible for building and maintaining the infrastructure and tools that empower Stripe’s marketing organization to reach millions of merchants, guide their journey to Stripe’s products, and drive revenue growth. We are at the forefront of transforming marketing operations through strategic investments in automation, data, and innovative channels.

What you’ll do

In this role, you'll drive Stripe's vision of delivering the right message to the right customer at the right time through the right channel. You'll develop and execute our cross-channel engagement strategy with our go-to-market teams, identifying and addressing key friction points with user workflows, defining milestones, and coordinating roll-out plans across automated and human-assisted marketing touchpoints including email, advertising, and delivery to the Stripe Dashboard, amongst other channels.

Responsibilities

• You will build a deep understanding of our marketing users, synthesizing data and research to outline gaps and frictions they face.
• You will think holistically across the end-to-end journey of a customer with Stripe, and develop a roadmap for when and how we should engage customers across different channels.
• You will work cross-functionally across teams to execute with creating a centralized marketing systems infrastructure that scales with Stripe’s growth and is cohesive with the end-customer experience. This includes but is not limited to:
• Developing and scaling a centralized orchestration framework designed to improve marketing attribution, streamline campaign deployment, and ensure consistent data quality across all marketing activities.
• Building out a robust Marketing Data Warehouse to create an end-to-end view of customer interactions.
• Identifying opportunities for business process automation.

Strategically integrating Artificial Intelligence (AI) into marketing workflows.

As a member of this team, you will collaborate closely with marketing stakeholders, engineering, data science, and sales to define the product strategy and roadmap for these critical marketing systems. You will be instrumental in driving efficiencies, improving marketing effectiveness, and ultimately contributing to Stripe’s ambitious growth targets.

Who you are

Preferred requirements

• 8+ years of experience as a product manager launching consumer or B2B products.
• Bonus: Experience working on product-led sales and growth problems.
• An understanding of marketing and/or ad technologies and systems, such as marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), or advertising delivery systems.
• Experience working with marketing organizations at scale, understanding their processes and challenges related to campaign management, content creation, and performance measurement.
• Experience with iterative hypothesis-driven product development and experimentation.
• Experience working with a broad set of stakeholders and driving alignment.
• Strong written and verbal communication skills.
• Takes an ownership mindset and works on whatever it takes to solve problems and delight users.
• Spikes in cutting through ambiguity to produce strategic insights and opportunities.

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

The annual salary range for this role in the primary location is C$151,200 - C$226,800. This range may change if you are hired in another location. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and specific location. Applicants interested in this role and who are not located in the primary location may request the annual salary range for their location during the interview process.

Specific benefits and details about what compensation is included in the salary range listed above will vary depending on the applicant’s location and can be discussed in more detail during the interview process. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.

At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.