Product Designer

Soroc Technology; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Soroc Technology in Toronto is seeking an experienced Product Designer to lead end-to-end product design initiatives, from discovery through execution, validation, and launch.

You will collaborate with researchers, product managers, engineers, data analysts, and business stakeholders to translate insights into impactful product solutions and to drive customer value and business outcomes.

Qualifications

• 5+ years of experience in Product Design or related fields.
• Proven ability designing complex digital products, enterprise SaaS, or data-driven apps.
• Strong portfolio with end-to-end product thinking and measurable impact.
• Proficiency in information architecture, interaction design, and accessibility best practices.
• Experience conducting user research and usability testing to drive decisions.
• Experience working in Agile teams and collaborating with cross-functional partners.
• Excellent communication and stakeholder management skills.

Responsibilities

• Leverage AI tools to enhance design workflows and ideation.
• Lead end-to-end product design from discovery to launch.
• Collaborate with researchers, PMs, engineers, data analysts, and stakeholders.
• Define user experience vision and align with business goals.
• Create user flows, wireframes, high-fidelity designs, prototypes, specs.
• Mentor junior designers and foster design critique culture.
• Facilitate workshops and design reviews to build alignment.
• Stay updated with industry trends and AI-driven design best practices.

Skills

UX Design

Visual Design

Product Design

UX Research

Stakeholder mgmt

Tools

Figma

Sketch

Job description

Skills: Digital : User Experience Design (UXD)/ Visual Design

Key Responsibilities:

• Leverage emerging AI tools and technologies to enhance design workflows, accelerate ideation, improve research synthesis, and create innovative user experiences.
• Lead end-to-end product design initiatives, from discovery and concept development through execution, validation, and launch.
• Collaborate closely with researchers, product managers, engineers, data analysts, and business stakeholders to understand user needs, technical constraints, and business objectives, translating insights into impactful product solutions.
• Drive product strategy by identifying opportunities, defining user experience vision, and aligning design outcomes with business goals and customer value.
• Create user flows, wireframes, high-fidelity designs, prototypes, and design specifications that communicate ideas effectively across teams.
• Advocate for user-centered design principles while balancing customer needs, technical feasibility, and business priorities.
• Conduct and synthesize user research, usability testing, analytics, and customer feedback to inform design decisions and continuously improve experiences.
• Contribute to and evolve design systems, interaction patterns, and accessibility standards to ensure consistency and scalability across products.
• Partner with engineering teams throughout implementation to ensure design quality and seamless user experiences.
• Mentor and support junior designers through design critiques, coaching, and knowledge sharing, fostering a culture of continuous learning and design excellence.
• Facilitate workshops, design reviews, and cross-functional discussions to build alignment and drive decision-making.
• Stay current with industry trends, emerging technologies, AI-driven experiences, and best practices in product design, accessibility, and innovation.

Qualifications & Experience:

• 5+ years of experience in Product Design, UX Design, Interaction Design, or related fields, supported by a strong portfolio showcasing end-to-end product thinking and measurable business impact.
• Proven expertise in designing complex digital products, enterprise platforms, SaaS solutions, or data-intensive applications.
• Proficiency in modern design and prototyping tools such as Figma, Sketch, or equivalent design platforms.
• Experience utilizing AI-powered design, research, or productivity tools to improve design outcomes and team efficiency.
• Strong understanding of design systems, information architecture, interaction design, visual design, and accessibility best practices.
• Demonstrated ability to conduct user research, usability testing, and data-driven analysis to validate assumptions and guide product decisions.
• Experience working within Agile product development environments and collaborating effectively with cross-functional teams.
• Strong business acumen with the ability to connect user experience improvements to customer satisfaction, product adoption, and business outcomes.
• Excellent communication, storytelling, and stakeholder management skills, with the ability to influence decisions at multiple organizational levels.
• Deep understanding of accessibility standards (WCAG) and inclusive design principles.
• Experience with rapid prototyping, experimentation, and iterative product development in fast-paced environments.
• Familiarity with modern development workflows, design-to-development handoff processes, and collaboration with engineering teams throughout implementation.

Good to Have:

• Experience designing AI-powered products, conversational interfaces, or intelligent user experiences.
• Experience defining product strategy, leading design initiatives, and influencing roadmap decisions.
• Previous experience mentoring designers and contributing to the growth of a design practice.
• Understanding of analytics tools and experimentation frameworks for measuring design effectiveness.