Product Analytics & Experimentation Lead

LawDepot; Edmonton; Hybrid; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Excellent total compensation package

Health and dental benefits

37.5 hour work week

Paid vacation and personal days

Learning and growth opportunities

Job summary

LawDepot seeks a Business Data Analyst to turn data into actionable recommendations and influence product roadmaps across key customer journeys. You will design experiments with Product Owners, analyze customer behaviour, and transform insights into decisive actions to improve customer experience and business performance.

You will apply statistical rigor, investigate unexpected findings, and own analytical initiatives in a collaborative, ambiguous environment.

Qualifications

• Post-secondary education in Business, Economics, Mathematics, Data Science, Computer Science, or related programs.
• 3+ years of experience in data analysis, product analytics, or data science.
• Strong statistical judgment, including hypothesis testing and confidence intervals.
• Strong communication skills and ability to explain complex analysis clearly.
• Solid understanding of statistics and experiment analysis.
• Proficiency in SQL, with joins, aggregations and filtering logic.
• Knowledge of data mining and segmentation techniques.
• Familiarity with Python for data analysis and visualization.
• Ability to manage multiple experiments and analyses simultaneously.
• Proficiency using Microsoft Excel (Pivot Tables, Visualizations, Formulas).
• Experience with AI-enabled development environments (Cursor, Claude Code, VS Code, Copilot).

Responsibilities

• Collaborate with Product Owners to design and plan experiments, define requirements, assumptions, and limitations.
• Explore and analyze experiment data to understand customer behaviour, usage patterns, and performance drivers.
• Lead multiple analytical initiatives, using findings to recommend clear next steps and inform priorities.
• Conduct deep dive analyses to uncover customer behaviour trends, friction points, and growth opportunities.
• Use AI tools to research internal documentation and tools, support SQL and code development, and review analytical work efficiently.
• Build dashboards and automated reports to improve accessibility and insight quality.
• Translate business questions into measurable metrics.
• Deliver data based recommendations and clearly identify actionable next steps.
• Improve tracking plans, event quality, and attribution logic to ensure accurate measurement.
• Write and optimize SQL queries and notebooks to support analysis.
• Communicate data analysis results, insights, and recommendations clearly to stakeholders.
• Collaborate with fellow analysts to review results, refine methodologies, and strengthen analytical approaches.

Skills

Statistical analysis

Communication skills

Experiment design

Independent work

Curiosity/ownership

Education

Bachelors or higher in Business/Economics/Math/Data Science/CS

Tools

SQL

Python

Excel

AI development tools (Cursor/Claude Code/VS Code/Copilot)

Job description

LawDepot seeks a Business Data Analyst to turn data into actionable recommendations and influence product roadmaps across key customer journeys. You will design experiments with Product Owners, analyze customer behaviour, and transform insights into decisive actions to improve customer experience and business performance.

You will apply statistical rigor, investigate unexpected findings, and own analytical initiatives in a collaborative, ambiguous environment.