Conversion & Experience Optimization Specialist

RiseMe; Edmonton; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Health benefits

Hybrid work arrangement

Three weeks vacation

Company share plan

Free lunches

Job summary

LawDepot in Edmonton is seeking a Product Optimization Specialist to drive projects that enhance conversions, retention, and revenue. You will lead discovery through launch, collaborate with Product, Design, Research, and Analytics, and employ CRO and AI-assisted planning to improve the customer journey.

This full-time, 37.5-hour-per-week role offers hybrid work from our Edmonton office and a focus on data-informed decision making and rapid experimentation.

Qualifications

• Post-secondary education in Digital Media, Marketing, Web Development, Business, Project Management, Communications, or related field
• Experience in digital project coordination, conversion optimization, product operations, web production, or website management
• Strong written and verbal communication skills for technical and non-technical audiences
• Ability to independently plan, organize, coordinate, and execute multiple projects from discovery through launch
• Strong project management and prioritization skills with cross-functional stakeholders
• Attention to detail with consideration of immediate and broader impacts
• Ability to collaborate with multidisciplinary teams (Product, Design, Research, Analytics, Content, Legal, Development)
• Experience using analytics and BI platforms (e.g., Google Analytics, Power BI) to monitor performance
• Understanding of conversion rate optimization, A/B testing, web experimentation, and data-informed decision-making
• Technical aptitude to work with development teams, sprints, QA, and handoffs
• Learning agility and initiative; ability to adopt new tools and processes
• Self-directed approach to move projects forward while balancing quality and speed
• Ability to use AI tools to improve productivity, research, planning, and decision-making

Responsibilities

• Lead multiple projects to improve the customer experience from discovery to launch
• Translate opportunities into clear project plans, timelines, and deliverables
• Organize cross-functional projects across Product, Design, Research, Analytics, Content, Legal, and Development
• Support conversion and retention initiatives across the customer journey
• Coordinate developer handoffs, dependencies, reviews, and sprint activities
• Build and update website layouts, templates, and CMS content experiences
• Apply CRO and experimentation principles for A/B tests and product improvements
• Work with analytics to monitor performance, interpret results, and plan next steps
• Maintain project backlogs with clear scope, documentation, and readiness
• Prepare updates, specifications, and post-launch learnings for stakeholders
• Identify edge cases and downstream impacts for high-quality delivery
• Use AI tools to accelerate planning, research, prioritization, and ideation
• Create early wireframes or prototypes to communicate concepts
• Review usability/content/formatting issues before release
• Contribute to rapid experimentation culture and new hypotheses

Skills

Digital project coordination

Conversion optimization

Web production

Website management

Analytics platforms

A/B testing

Cross-functional collaboration

Project management

Communication

AI tooling

Wireframes

Usability review

Education

Post-secondary education

Tools

CMS platforms

HTML

CSS

Figma

Google Analytics

Power BI

Job description

LawDepot in Edmonton is seeking a Product Optimization Specialist to drive projects that enhance conversions, retention, and revenue. You will lead discovery through launch, collaborate with Product, Design, Research, and Analytics, and employ CRO and AI-assisted planning to improve the customer journey.

This full-time, 37.5-hour-per-week role offers hybrid work from our Edmonton office and a focus on data-informed decision making and rapid experimentation.