Product Advisor - OpenRoad Honda

OpenRoad Auto Group Limited; Brampton; Hybrid; CAD 50,000 - 100,000; Full time

Benefits offered by this job

Discounted Vehicle Purchasing Program

RRSP matching

Referral bonuses

Extended health and dental plan

Training and development

Employee recognition programs

Job summary

OpenRoad Honda in Brampton is seeking a Product Advisor to join our Sales team. This full-time role offers a competitive compensation range of $50,000 to $100,000 annually, with opportunities to grow across a high-volume, multi-brand dealership.

You will deliver exceptional customer service, promote new business, and guide customers through vehicle selection, test drives, and paperwork. A current OMVIC license and Ontario driver’s license with a clean record are required.

Qualifications

• OMVIC license currently held
• Ontario driver's license with clean record
• Strong computer skills (MS Office) and ability to use a computerized system
• Excellent interpersonal and negotiation skills

Responsibilities

• Determine vehicle needs by asking questions and listening.
• Prospect and refer new customers; promote new business.
• Sell new and pre-owned vehicles; conduct demonstrations and test drives.
• Remain knowledgeable about product features, specs, prices, options.
• Close sales with management support as needed; focus on profitability.
• Deliver vehicles and explain features, warranties, and paperwork.
• Introduce customers to Service Department; promote service operations.

Skills

Customer service

Negotiation

Interpersonal skills

Self-motivation

MS Office

Job description

DRIVING POSSIBILITIES

Position: Product Advisor
Employment Status: Full-Time

Dealership: OpenRoad Honda
Department: Sales

Compensation: $50,000 - $100,000 annual

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest growing automotive retail groups in the country (representing 23 brands across 44 locations) with a shared vision to become the national automotive leader in customer experience. As one of “Canada’s Best Employers” and “Best Managed Companies”, we are looking for team players who are excited to continually learn, work hard, and take ownership of their role.

Our size doesn't define us, our people do. No one is just a number here, everyone matters, and our culture is the foundation of our success.

A Career at OpenRoad Means You’ll Enjoy:

• Opportunity to work with a variety of OEM Brands including Acura, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, GMC, Honda, Jaguar, Jeep, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Ram, Rolls-Royce, Subaru, Toyota, Volkswagen
• Exclusive perks and benefits, including a Discounted Vehicle Purchasing Program, RRSP matching, and referral bonuses
• Comprehensive extended health and dental plan (applicable for full-time positions only)
• Strong focus on training, development, and internal promotion opportunities
• Be part of collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment
• Be part of a culture that celebrates you through employee recognition programs and engagement events

A Career at OpenRoad Means You’ll Enjoy:

• Opportunity to work with a variety of OEM BRANDS including; Acura Audi, BMW, Honda, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, Porsche, Rolls-Royce, Subaru, Toyota, Volkswagen
• Amazing Incentives including but not limited to: Discounted Vehicle Purchasing Program, Boot Allowance, Computer Rebate Program, Employee Referral Program, Employer RRSP Matching, Tool Purchase Subsidy
• Internal and external, training & development opportunities for skill-development and growth
• Be part of a collaborative, friendly and progressive work-culture with an emphasis on transparency, innovation, relationship and empowerment
• Comprehensive extended health and dental plan, tailored around Associate wellness
• Recognition and Engagement Events!

ROLE & RESPONSIBILITIES:

• Provide exceptional customer service by determining each prospective client’s vehicle needs by asking questions and listening.
• Promote new business and contributing to company’s customer base by seeking new customers through prospecting and referral networks.
• Selling new and pre-owned vehicles, and demonstrate vehicles (includes test drives).
• Understand the terminology of the automobile business and keep abreast of technological changes in all products/inventory.
• Be thoroughly familiar with all products, including features, specifications, prices, colours, options, and standard equipment. Participate in any and all product training available.
• Use closing techniques effectively; ask for help from management with closing when necessary. Be profit-minded when closing.
• Deliver new and pre-owned vehicles to customers, and ensure the customer understands the vehicle’s operating features, warranty and paperwork, to help ensure OpenRoad lays the foundation for customer loyalty.
• Introduce customers to Service Department personnel to emphasize to customers the quality and efficiency of the dealership’s service operations.
• Set goals for each month’s productivity; plan and organize how to reach those objectives.
• Follow all dealership processes and procedures to ensure an excellent Customer Satisfaction Index rating on sales, delivery and follow up.
• Attend department meetings as required.
• Follow company safety policies and practices, and immediately, report any and all accidents to a Manager/Supervisor.
• This position will be expected to perform other duties as assigned by management.
• OpenRoad reserves the right to modify this job description as business needs require.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

• Good interpersonal skills: ability to communicate with others and to assimilate and understand information while maintaining a great deal of professionalism.
• The ability to work effectively with all levels of the organization.
• Must be highly self motivated.
• Strong computer skills (internet & MS Office), with ability to maintain record using computerized system.
• Effective negotiation skills, with ability to make sound decisions in a manner consistent with the essential job functions.
• A Current OMVIC License.
• A valid Ontario Driver’s License with a good driving record.

We are an equal opportunity employer that values diversity, inclusion, and respect in the workplace. We are committed to creating opportunities for our associates to learn, advance their careers, and reach their full potential.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

This job posting is for an existing position within our organization, and we are actively seeking qualified candidates to fill this role. We prioritize transparency in our hiring practices and strive to provide applicants with clarity regarding each opportunity’s nature and purpose.

OpenRoad Auto is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Accommodations are available on request for candidates taking part in all aspects of the selection process.