PR & Marketing Manager

AIRE Ancient Baths; Toronto; On-site; CAD 90,000 - 95,000; Full time

Job summary

AIRE Ancient Baths seeks a PR & Marketing Manager to elevate brand recognition in Toronto. This mid-senior level role involves managing relationships, overseeing brand standards, and collaborating with global teams. Join a unique company that offers wellness experiences in a historic setting, with competitive compensation and benefits.

Benefits

80% coverage on health, dental, and vision

Annual performance-based bonus

Complimentary AIRE Experience for birthday

Employee discounts for friends and family

Qualifications

• 4+ years of experience in PR & Marketing roles within the Toronto market.
• Proven network of media contacts and stakeholders.
• Experience in luxury or wellness sectors.

Responsibilities

• Responsible for raising awareness of the AIRE brand.
• Manage corporate relationships and PR events.
• Supervise brand image standards locally.

Skills

Networking

Brand Advocacy

Public Relations

Customer Relations

Job description

Join to apply for the PR & Marketing Manager role at AIRE Ancient Baths

Join to apply for the PR & Marketing Manager role at AIRE Ancient Baths

Get AI-powered advice on this job and more exclusive features.

• Be responsible for raising awareness and relevance of the AIRE brand at the local level (be a brand advocate and guardian)
• Manage and build corporate and B2C relationships through networking, PR events, and partnerships/sponsorships.
• Supervise and ensure the overall brand image standards in the location.
• Responsible for the communication of AIRE Toronto.
• Collaborate with the Global Social Media manager to ensure content is aligned with local needs.
  
  

Key Responsibilities

Branding & Communication

• Be responsible for raising awareness and relevance of the AIRE brand at the local level (be a brand advocate and guardian)
• Manage and build corporate and B2C relationships through networking, PR events, and partnerships/sponsorships.
• Supervise and ensure the overall brand image standards in the location.
• Responsible for the communication of AIRE Toronto.
• Collaborate with the Global Social Media manager to ensure content is aligned with local needs.
  
  

Global & Local Alignment

• Collaborate with the Global Marketing team to ensure the correct implementation of marketing campaigns at the location.
• Supervise and lead the production, promotion, and design of all group and/or event bookings; Lead and manage all sales for group & event initiatives.
• Ensure efficient and timely reporting to HQ.
• Establish proper communication and liaise with other internal departments to ensure efficient execution of the PR / Marketing campaigns.
  
  

Operations & Client Experience

• Manage onsite influencers, press, and VIP visits.Assist with customer relations and special VIP booking requests.
• Assist with overseeing the on-site client experience journey.
• Monitor customer feedback by reporting to the PR & Marketing Coordinator critical feedback received from customer surveys and local online platforms (TripAdvisor).
  
  

B2B relationships

• Build a B2B for AIRE at the regional level to increase sales in this segment: Hospitality, Corporations, Institutions, Congress centers, etc.
• Prospection, development, and management of new B2B accounts.
• Managing existing B2B accounts
• Lead relationships with relevant hotels, travel industry, incentive agencies, etc.
  
  

Sales Administration & KPIs

• Management of the sales funnel contacts and report a weekly update about the progress to HQ and Local Management.
  
  

Who You Are

• 4+ years of experience in PR & Marketing roles within the Toronto market, with a proven and active network of media contacts, influencers, event organizers, local associations, and B2B stakeholders such as hotels, agencies, and institutions.
• A track record of leading brand campaigns at a local level while working within a global or regional structure, ensuring brand alignment and impact.
• Familiarity with the luxury, wellness, or high-end hospitality sectors, with an understanding of how to elevate and protect brand positioning through every detail of the experience.
• Hands-on experience in building and managing local B2B partnerships, ideally in the fields of tourism, events, corporate wellness, or premium hospitality.
• Previous experience working with HQ or global teams, where you’ve adapted and implemented central brand strategies to fit local market dynamics.
  
  

Why You Should Join Us

• Be part of a brand-new opening and help bring the AIRE Experience to Toronto for the very first time.
• Join a company that creates unique wellness experiences wherever it goes — blending history, atmosphere, and emotion in an unforgettable way.
• We offer a competitive compensation package and an annual performance-based bonus, designed to reflect your impact and contribution.
• Enjoy 80% coverage on health, dental, and vision
• Celebrate your birthday with a complimentary AIRE Experience, and enjoy exclusive employee discounts for yourself, friends, and family.
  
  

Grow with us: AIRE Ancient Baths is a global and expanding brand with exciting paths ahead. This is a rare opportunity to be part of something special from day one: not just a job, but the chance to bring a new concept to life in your city. ????????

About Us

AIRE Ancient Baths are temples dedicated to creating the ultimate relaxation experience, where time does not exist. Inspired by the tradition of baths from ancient Roman, Greek, and Ottoman civilizations, the AIRE Experience always takes place in restored historical buildings in the center of globally acclaimed cities.

But what truly brings this experience to life goes beyond walls and water — it's the people behind it. Our true pride lies not only in the experience itself, but in the people who make it possible. At AIRE, we foster an inclusive, human, and collaborative environment. Our culture is rooted in the ambition to achieve the extraordinary, excellence in every detail, diversity as a source of creativity, and a warm and generous spirit that inspires, connects, and evolves.

Our Toronto Location:

Amidst the timeless charm of Toronto’s Fashion District, AIRE finds its home in a historic Edwardian Classicism building, once the office and warehouse of the Copp Clark publishing company. Built in 1912 and later designated a heritage site, its original wood structure and towering pillars remain, preserving the character of its storied past that once held the art of printing and now embraces the art of relaxation.

Honoring its literary and industrial past, the space is adorned with vintage books, printing presses which are subtle echoes of its history. AIRE Toronto offers a unique experience with a dry sauna and a Palestra, an indoor/outdoor bath area seamlessly connected to the interior through two jet baths, creating a tranquil escape where past and present merge in perfect harmony.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wellness and Fitness Services

Referrals increase your chances of interviewing at AIRE Ancient Baths by 2x

Get notified about new Marketing Manager jobs in Toronto, Ontario, Canada.

Oakville, Ontario, Canada $90,000.00-$95,000.00 19 hours ago

Category Development Manager, E-Commerce

Director, Communications and Marketing, Private Equity

Marketing Manager , Digital Solutions (15 month contract)

Marketing Manager, EQ Bank (12-Months Contract)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.