PR & Content Specialist - AdFarm

RR46; Calgary; Hybrid; CAD 50,000 - 65,000; Full time

Benefits offered by this job

Health, dental, and vision benefits

Automatic 3% RRSP contributions

Health spending account

Hybrid working environment

Phone reimbursements

Job summary

AdFarm is seeking a PR & Content Specialist to lead content planning, writing, and social storytelling across channels. You will translate complex information into engaging content, manage calendars, and collaborate with strategy, creative and account teams to drive client results.

The role emphasizes proactive participation, SEO awareness, and strong editorial standards. A hybrid work setup and client-facing collaboration are expected.

Qualifications

• Bachelor’s degree in communications, marketing, journalism, public relations, or a related field.
• 3-5 years of experience in public relations, content marketing, social media, communications, journalism, copywriting, or a related role.
• Strong writing, editing and proofreading skills, with the ability to adapt tone and style for different audiences, platforms and content objectives.
• Experience developing social media content calendars and managing content scheduling.
• Comfortable writing for multiple formats, including social media, websites, articles, sponsored content and more.
• Strong organizational skills and the ability to manage multiple projects, deadlines, content workflows and stakeholders.
• Ability to translate complex information into clear, useful content.

Responsibilities

• Content Planning
• Execution
• Community Management
• Trends
• Analysis & Recommendations
• Collaboration

Skills

Content planning

Writing

Social media

Digital storytelling

Proactive communicator

SEO awareness

Education

Bachelor’s degree in communications, marketing, journalism, public relations, or related field

Tools

Content management systems

Social media scheduling tools

SEO tools

Job description

Position Locations: Calgary, Alberta OR Guelph, Ontario

Youdon’tmake it 40+ years in this business without good people behind you. AtAdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals. We are the bridge between farmers and the brands that serve them. Companies come to us for strategic planning, creative services, public relations, media planning, marketing science, contentcreationand research. Ifyou’reready to be a part of a team that does these things, and does them well, we should chat. We partner with everyone from crop protection, nutrition and seed companies to technology, sustainability,foodand animal health brands. Ifyou’rein that space, or want to head that direction, this role will be a great fit.

You will love it here if you follow these GUIDEPOSTS:

Are you being agile?

Change is inevitable, whetherit’sfrom the client, or theindustry as a whole. Are you ready to get the job done well, on time and on budget?We’reall about developing and following processes that keep our teams effective and our clients happy.

Are you being smart?

Knowing what to ask, how to start and what resources youhave tosolve problems are essential. Invest in yourself and keep up with the ever-evolving world of our clients and the wider communications industry.

Are you being helpful?

If you know the ad and ag industries, you know it gets hectic sometimes. Are you ready to pitch in when it counts and do whatever it takes to deliver amazing work for our client partners? Be ready to have direct conversations when needed and set clear expectations for you, yoursupervisorand your team.

As the PR & Content Specialist

you will have a strong background in content planning, writing, socialmediaand digital storytelling. You are a proactive communicator, organized planner and strong writer who can turn ideas, campaignprioritiesand technical information into clear, engaging content across multiple channels. This role will play a key part in supporting social mediaand website content,with a focus on creating content that connects with the right audiences.You’lllove coming to work every day if you Get, Want, and have the Capacity to be accountable to the following:

• Content Planning
• Execution
• Community Management
• Trends
• Analysis & Recommendations
• Collaboration

You’llhave success here if you value clear processes and feel qualified based on having 3-5 years of experience in doing the following things:

• Working with an integrated team of marketing professionals to achieve client communicationobjectives.
• Planning and implementing owned content, including blogs, long-form articles, sponsored content and social media.
• Building andmaintainingrelationships with key industry media.
• Develop monthly social media content calendars that align with client goals, brand voice, campaignprioritiesand seasonal opportunities.
• Support community management by monitoring comments, messages, audienceengagementand relevant conversation opportunities.
• Translate complex or technical information into content that is easy to understand,accurateand relevant to the intended audience.
• Identifysocial media trends, platform updates, content formats, andtimelyopportunities that could support client storytelling.
• Apply SEO best practices to website articles, blog content, headlines,metadataand digital copy whereappropriate.
• Maintain brand consistency across audience touchpoints.
• Collaborate closely with strategy, creative and account teams to ensure cohesive storytelling and unified execution.
• Build relationships with internal teams and external partners, supporting smooth workflows and strong alignment.
• Drive audience growth, engagement, and community loyalty across key social platforms.
• Use analytics tools to assess performance,identifyoptimizationopportunitiesand adjust strategies to improve results.
• Analyze campaign performance across owned media channels, delivering insights that refine ongoing and future strategies.
• Communicate clearly and effectively across disciplines, ensuring stakeholders understand performance,opportunitiesand recommendations.

We train our team to help them succeed, and everyone on our team helps with our success. In this role,you’llneed to come to the table with the following skills and qualifications:

• Bachelor’s degree in communications, marketing, journalism, public relations, or a related field.
• 3-5 years of experience in public relations, content marketing, social media, communications, journalism, copywriting, or a related role.
• Strong writing, editing and proofreading skills, with the ability to adapt tone and style for different audiences,platformsand contentobjectives.
• Experience developing social media content calendars and managing content scheduling.
• Comfortable writing for multiple formats, including social media, websites, articles, sponsored content andmore.
• Strong organizational skills and the ability to manage multiple projects, deadlines, contentworkflowsand stakeholders.
• Ability to take complex, technical, or industry-specific information and turn it into clear,usefuland engaging content.
• Familiarity with social media platforms, scheduling tools, content managementsystemsand best practices.
• Proactive inidentifyingcontent opportunities, improvingprocessesand bringing forward ideas that support stronger storytelling and execution.
• SEO experience, including keyword research and on-page optimization, is considered an asset.
• Agencyand/or agricultureexperience is considered a strong asset.

The salary range for this role is $50,000 - $65,000 per year. We offer all employees health, dental, and vision benefits, automatic 3% RRSP contributions on an annual basis, a health spending account, health & cell phone reimbursements, and we can offer a hybrid working environment with a wonderful group of top talent individuals.

Culture is everything for us and so we do our best to hire according to alike values and mutual respects.

We are a TEAM and we are looking for like-minded individuals that are eager to contribute as such.