PPC Manager, Veterinary (Remote, Calgary)

Blacksmith Agency LLC; Calgary; Remote; CAD 100,000 - 171,000; Full time

Job summary

Blacksmith Agency LLC is a AI-first digital agency. A PPC Manager, Veterinary will own paid media for veterinary clients, shaping targeting, budget calls, roadmaps and client narratives. You are the strategic voice at the table and make the calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget allocation and testing, and ensure robust conversion tracking. This is a remote role serving US/Canada clients within a veterinary-focused, multi-location

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.
• Experience with veterinary or multi-location businesses is a strong plus.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Budget allocation, bidding, targeting and creative testing.
• Conversion tracking and attribution using GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps and present performance narratives.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

English communication (US clients)

Tools

GA4

Tag Manager

Pixels (platform)

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Veterinary you own paid media for a book of veterinary clients (veterinary groups and multi-clinic practices): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.


• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.


• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.


• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.


• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.


• A record of moving ROAS, CPA or pipeline numbers you can walk us through.


• Agency experience across several clients at once.


• Clear spoken English with US clients on live calls.


• Paid media for veterinary or similar multi-location businesses is a strong plus.