PPC Analyst

Altima Dental; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

123Dentist is seeking a PPC Analyst to lead paid media across Canada. You will manage Google and Meta Ads, perform keyword research, and optimize campaigns for ROI. Collaboration with Regional Marketing Managers and agencies is core to the role, with a data-driven approach driving performance.

The ideal candidate brings 2+ years in Google Ads and Meta Ads, strong analytics, and bilingual English/French communication. This full-time role supports a national network with growth opportunities.

Qualifications

• Minimum 2 years managing Google Ads campaigns.
• Minimum 2 years managing Meta Ads campaigns.
• Certifications in Google Ads and Meta Ads preferred.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Own Google Ads and Meta Ads accounts for the network.
• Conduct keyword research, audience targeting, and account setup.
• Optimize campaigns for ROI with bid management and data modelling.
• Monitor results, analyze metrics, and make strategic recommendations.
• Set up tracking and reporting frameworks for analytics and campaigns.
• Collaborate with internal teams and external agencies to guide paid media.
• Stay current on industry best practices and platform updates.

Skills

Analytical skills

English-French bilingual

Communication

Google Analytics (GA4)

Excel/Google Sheets

Education

Degree in Business or Marketing

Google Ads Certification

Meta Ads Certification

Tools

Google Ads

Google Tag Manager

Facebook Business Manager

HubSpot

CallRail

Looker Studio

Job description

Employment Type: Permanent Full-Time

About 123Dentist

At 123Dentist, we are building one of Canada’s leading dental support organizations, backing a growing network of more than 475 practices with data-driven marketing, operational excellence, and a patient-first approach. With over 7,000 team members nationwide, our Digital Marketing team plays a critical role in driving patient acquisition and growth across every market we serve.

About the Role

As PPC Analyst, you will be the cornerstone of paid digital performance across the 123Dentist network. Working closely with Regional Marketing Managers and reporting to the Director, Digital Marketing, you will own the planning, execution, and ongoing optimization of paid advertising campaigns for both 123 Corporate and Legacy clinics across Canada.

This is a hands‑on, high‑impact role. You will manage Google and Meta ad accounts, conduct keyword research, perform audience targeting, and use data to continuously improve campaign performance and ROI. You will also collaborate with internal teams and external agencies, helping to guide and elevate the quality of paid media work across the network.

We are a data‑driven organization, and this role is central to that. If you are a curious, self‑starting paid media professional who loves digging into performance data and turning insights into action, this role is built for you.

What You’ll Do

• Own the creation, maintenance, and ongoing health of Google Ads and Meta Ads accounts across the 123Dentist network
• Conduct in-depth keyword research, ad grouping, audience targeting, and account setup for new and existing campaigns
• Perform ongoing campaign optimization including audience expansion, bid management, and data modelling to maximize effectiveness and ROI
• Proactively monitor campaign results, analyze key metrics, and make strategic recommendations to improve performance
• Set up tracking and reporting frameworks to analyze website analytics, PPC initiatives, and campaign outcomes, including third-party aggregating reporting tools
• Provide PPC input on clinic reports and campaign forecasting
• Collaborate with internal departments and external agencies to guide and strategically advise on paid media execution
• Stay current on industry best practices, emerging technologies, and platform updates, and apply them to day‑to‑day operations

What You Bring

Education & Qualifications

• Degree in Business, Marketing, or a relevant field, or equivalent industry experience
• 2 or more years of experience managing Google Ads campaigns
• 2 or more years of experience managing paid campaigns across the Meta Ads Network
• Google Ads Certification
• Meta Ads Certification
• Solid understanding of performance marketing, conversion, and online customer acquisition for brick‑and‑mortgage businesses

Required Skills & Abilities

• Strong analytical skills, including proficiency with Google Analytics (GA4), and the ability to translate complex data into clear, actionable insights
• Hands‑on experience with Google Ads, Google Tag Manager, Facebook Business Manager, HubSpot, and CallRail
• Proficiency with Google Sheets, Docs, Slides, and G‑Suite
• Experience with Looker Studio, Airtable, Asana, Notion, HotJar, or Mailchimp is an asset
• Strong written and verbal communication skills in both English and French.
• Detail‑oriented and highly organized, with the ability to manage multiple campaigns and deadlines simultaneously
• Collaborative team player who can work effectively across internal teams and external agency partners
• Adaptable and comfortable in a fast‑paced, dynamic marketing environment
• Curious, open‑minded, and genuinely passionate about digital marketing and continuous improvement

Why Join 123Dentist?

• Manage paid media at real scale across one of Canada’s largest dental networks
• Work in a data‑driven team that values insight, experimentation, and continuous improvement
• Collaborate with Regional Marketing Managers and agency partners across the country
• Be part of a growing national marketing team with real room to develop your career
• Join an organization where your work has a direct and measurable impact on growth

123Dentist is an equal opportunity employer.

We are committed to an inclusive, barrier‑free recruitment process and work environment.

Accommodations are available on request for candidates taking part in all aspects of the selection process.