Digital Ads (PPC) Specialist

Jelly Digital Marketing & PR Agency; City of Langley; On-site; CAD 60,000 - 90,000; Full time

Job summary

Jelly Digital Marketing & PR Agency is seeking a Digital Ads Specialist to lead paid ad campaigns across major platforms and optimize client ROIs. You will handle campaign setup, tracking, and reporting while coordinating with account managers.

The role requires detail-oriented analytics, strong communication, and the ability to balance macro SEO impact with micro ad copy decisions in a fast-paced hybrid environment.

Qualifications

• Experience managing paid ad campaigns across multiple platforms.

Responsibilities

• Track, report and analyze website analytics and PPC initiatives.

Skills

Attention to detail

Written and verbal communication

Macro and micro thinking

Planning and time management

Self-motivation and team player

Education

College Diploma or University Degree

Tools

Google Analytics

Google Ads

SEMrush

Job description

Jelly is looking to add a Digital Ads Specialist to our high-energy team of go-getters, storytellers, and experts in all things digital.

The ideal candidate would consider themselves a detail-oriented data junkie with experience creating, executing and managing ad campaigns on various digital platforms including but not limited to: Facebook, Instagram, Google Search, Display and LinkedIn.

Job Type : Full-time, Hybrid
Location : Fort Langley, BC
Reports To: Director of Operations and Personnel

Job Description:

Jelly’s Digital Ads Specialist’s primary responsibility is to administer and manage the digital ad campaigns for Jelly’s client roster. You will be responsible for ensuring that all paid campaigns are executed on time and of high quality, including campaign/keyword research and development, set-up, management and reporting.

Required Experience:

• Managing paid ad campaigns on various digital platforms
• Managing multiple budgets (small and large) simultaneously
• Google Analytics, Adwords and SEM Rush certifications an asset

College Diploma or University Degree in a related field not required but an asset.

Required Skills and Attributes:

• An eye for detail, specifically with numbers, budgeting and ad creative (copy and imagery)
• Excellent written and verbal communication skills
• The ability to think macro (how will this affect this client’s long term SEO) as well as micro (what’s an engaging headline for this ad?)
• Excellent planning, organization, and time management skills
• Self-motivated, team player who thrives in a fast-paced environment

Role responsibilities:

• Track, report and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, assisting in staying on budget, estimating monthly costs and reconciling discrepancies.
• Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid campaigns.
• Conduct keyword research
• Create and manage digital ad campaigns on Google, Facebook and other platforms
• Optimize copy and landing pages for search engine marketing.
• Research and analyze competitor advertising links.
• Work with Account Managers to ensure best practices are properly implemented.
• Recommend changes to client website architecture, content linking and other factors to improve conversions for target keywords
• Preparing and as needed, presenting reports to clients

Which PPC tools do you rely on most, and what decisions do they help you make? *

A campaign has: high CTR, low conversion rate, low CPC and a high bounce rate. What does this likely indicate? *

You’re given a $10,000/month budget for a local service business. How would you allocate it across: Google Search, Meta, remarketing, and testing. Why did you allocate it that way? *

Write: 2 Google Search headlines, 1 Meta primary text and 1 CTA for a local dental clinic offering Invisalign. *

Using your own example, explain to a non-technical client why ROAS dropped this month. *

How many ad accounts have you run simultaneously? *

When would you choose Meta Ads over Google Ads, and vice versa? *

When could you start? Please be specific. *