Portfolio Marketing Manager

Softchoice; Old Toronto; Remote; CAD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking company as a Portfolio Marketing Manager, where your expertise in B2B technology marketing will shine. This pivotal role involves crafting compelling narratives and strategies that position our innovative Workplace solutions in the market. You'll collaborate with dynamic teams to develop impactful messaging and sales materials, driving growth and awareness. With a culture that values inclusion and creativity, you'll thrive in an environment that supports your professional development. If you're passionate about technology and eager to make a difference, this is the perfect opportunity for you.

Benefits

Flexible Work Hours

Collaborative Environment

Competitive Benefits

Award-Winning Workplace

Career Development Opportunities

Inclusive Culture

Qualifications

• 8+ years in B2B marketing communications, especially in tech.
• Strong skills in messaging frameworks and market research.

Responsibilities

• Define and communicate strategic narratives for marketing portfolios.
• Collaborate with leadership to execute go-to-market strategies.

Skills

Marketing Communications

B2B Technology

Workplace Technologies

Positioning Statements

Content Creation

Sales Enablement

Market Research

Communication Skills

Relationship Building

Creative Thinking

Education

Bachelor's Degree in Marketing or Related Field

8+ Years of Experience

Tools

CRM Software

Marketing Automation Tools

Data Analysis Tools

Job description

Location: Toronto, ON, CA

Company: Softchoice

Whyyou’lllove Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.

We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.

The impact you will have:

The Portfolio Marketing Manager, a key role within Softchoice’s Solutions & Alliances organization, is responsible for defining and communicating the strategic narrative for our portfolios and value propositions for solutions and services. This cross-functional position sets the direction for how these narratives are communicated both internally and externally.

Reporting to the Senior Manager of Portfolio Marketing, you will collaborate closely with Softchoice’s leadership team and solution development leads in the Workplace business unit.

What you’ll do:

1. Identify priorities for Softchoice’s Workplace business unit in partnership with the Workplace leadership team.
2. Define the strategy by which the portfolio is effectively positioned in the market.
3. Develop an internal and external go-to-market strategy aligned to Workplace priorities; this includes message development, content creation, sales enablement, and campaign planning and execution.
4. Partner with cross-functional teams to execute against go-to-market strategy; these include content creation, demand generation and sales enablement teams.
5. Conduct extensive market research and work closely with subject matter experts to define compelling value propositions and key differentiators for our Workplace solutions.
6. Build messaging frameworks for all priority solutions designed to inform the development of internal and external facing content.
7. Lead the development of sales materials such as data sheets, customer presentations, call scripts, email templates, explainer videos, and more.
8. Prioritize and plan the launch of new Workplace services.
9. Collaborate on Workplace brand awareness and lead generation campaigns; this includes working closely with our demand generation, partner category, and brand communications teams.
10. Monitor the performance of the Workplace portfolio and use data to inform and prioritize marketing activities that drive portfolio growth.

What you’ll bring to the table:

1. 8+ years of experience in marketing communications within the B2B technology space.
2. Deep understanding of Workplace technologies, customer needs, trends and competitive dynamics.
3. Strong experience creating positioning statements and messaging frameworks.
4. Excellent written and verbal communication skills.
5. Exceptional relationship building skills and ability to work cross-functionally.
6. Creative thinking and strong presentation capabilities.
7. Ability to write in distinctive styles for a range of audiences.
8. Deep understanding of messaging and content aligned to each stage of the buyer’s journey.
9. A solution-focused team player capable of working autonomously in a remote setting.
10. A natural curiosity along with the desire to share knowledge with others.
11. Ability to communicate concisely and with the confidence to engage with our leadership team.

Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.

At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.

Why You’ll Love Working Here:

1. The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success.
2. High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other.
3. Flexibility: Plan your workdays in a way that suits you best.
4. Award-Winning Workplace: Proudly recognized as a Great Place to Work for 19 consecutive years.
5. Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self.
6. Competitive Benefits: Benefit from competitive perks that start on day one.

Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.

Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to [e-mail]. We are committed to working with you to best meet your needs.

Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.

Before you start with us, we will conduct a criminal record check, verify your education, and check your references.

When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.

Job Requisition ID: 6352
EoE/M/F/Vet/Disability