Personalization Solutions Analyst

Manulife; Toronto; Hybrid; CAD 74,000 - 123,000; Full time

Job summary

Manulife is seeking a Specialist, Digital Solutions to lead the technical business analysis and solution requirements for personalization use cases. You will translate journey needs into data, triggers, integrations, QA, and delivery requirements to enable activation.

This role partners with multiple teams, ensures data availability, identifies gaps, coordinates readiness, and supports launch-ready use cases under the Director, Marketing Technology Solution Design & Enablement.

Qualifications

• 5+ years of experience in business analysis, marketing technology, solution enablement, data enablement, personalization, or technical delivery.
• Strong understanding of customer data, audience logic, campaign triggers, integrations, QA, and activation workflows.
• Experience translating business requirements into technical requirements.
• University or college degree in marketing, communications, business, or a related field of study
• Strong analytical, documentation, and problem-solving skills.
• Ability to coordinate across technical and non-technical stakeholders.

Responsibilities

• Translate business and journey requirements into technical and operational requirements.
• Define data needs, trigger logic, eligibility rules, suppression requirements, integration needs, and QA expectations.
• Confirm data availability and identify gaps that may impact delivery. Partner with technical teams to resolve missing attributes, triggers, integrations, or data flow issues.
• Coordinate across data, technology, activation, measurement, and business teams to support use case readiness.
• Build workback plans for technical dependencies and validation steps.
• Track risks, blockers, and open decisions related to technical enablement.
• Ensure requirements are clear before use cases move into build.
• Establish QA plans for data flows, audience logic, triggers, integrations, and measurement setup.
• Support testing and launch readiness reviews.
• Troubleshoot issues during build, QA, launch, and early post-launch monitoring.
• Improve standards, documentation, and repeatable solution patterns.

Skills

Business analysis

Marketing technology

Solution enablement

Data enablement

Personalization

Technical delivery

Education

Marketing/Business degree

Job description

Manulife is seeking a Specialist, Digital Solutions to lead the technical business analysis and solution requirements for personalization use cases. You will translate journey needs into data, triggers, integrations, QA, and delivery requirements to enable activation.

This role partners with multiple teams, ensures data availability, identifies gaps, coordinates readiness, and supports launch-ready use cases under the Director, Marketing Technology Solution Design & Enablement.