Senior Business Analyst, AEM & Digital Experience

Manulife group; Toronto; On-site; CAD 74,000 - 123,000; Full time

Job summary

Manulife is seeking a Senior Business Analyst with Adobe Experience Manager (AEM) expertise to translate complex business needs into scalable digital solutions. You will partner with Marketing, Digital Experience, Engineering, Accessibility, and QA to design, document, and implement AEM components, templates, and publishing workflows.

You will lead requirements, drive design discussions, and ensure accessibility and brand alignment while supporting publishing needs across web and mobile

Qualifications

• 5+ years of experience as a Business Analyst or similar in digital product, platform or design system teams.
• Bachelor's degree in Business, Marketing, Technology, or a related discipline.
• Hands-on experience with Adobe Experience Manager (AEM) including templates and publishing workflows.
• Direct experience with design systems (enterprise or global-scale preferred).
• Strong understanding of UX/UI design and front-end development practices (Figma, Storybook).
• Proven ability to write clear documentation for technical and non-technical audiences.
• Experience in Agile delivery environments and managing backlogs in Jira/Confluence.
• Excellent facilitation and communication skills bridging business and technical views.

Responsibilities

• Lead requirements analysis, solution design, and stakeholder alignment for AEM initiatives.
• Define requirements, evaluate solutions, and support issue resolution for publishing needs.
• Collaborate with Marketing, Digital Experience, Engineering, Accessibility, QA teams.
• Document user stories, acceptance criteria, and success measures in Agile delivery.
• Triages publishing requests, clarifies requirements, and coordinates next steps.
• Ensure accessibility, brand compliance, and design-system consistency across channels.

Skills

AEM

Design systems

UX/UI

Agile

Documentation

Education

Bachelor's degree

Tools

Figma

Storybook

Job description

Senior Business Analyst, AEM & Digital Experience

Are you an experienced Business Analyst with expertise in Adobe Experience Manager (AEM) and a passion for delivering scalable digital experiences? We are seeking a Senior Business Analyst to serve as a key partner between business, product, design, and technology teams, translating complex business needs into effective AEM solutions and supporting publishing needs across enterprise web and mobile channels.

As a Senior Business Analyst, you will leverage deep AEM expertise to lead requirements analysis, solution design, stakeholder alignment, and initial troubleshooting of web and publishing issues. Partnering with Marketing, Digital Experience, Engineering, Accessibility, and QA teams, you will define requirements, evaluate solutions, support issue resolution, and deliver scalable, user-centered digital experiences.

Position Responsibilities:

Adobe Experience Manager (AEM) & Design System Expertise

• Leverage strong knowledge of AEM templates, components, content architecture, and authoring and publishing workflows, along with familiarity with Figma libraries and Storybook, to validate requirements and guide business, design, and technical discussions.
  
• Translate accessibility (WCAG 2.2 AA) and brand compliance criteria into system-level requirements.
• Collaborate with designers and engineers to ensure technical feasibility and consistency with the GDS architecture and token strategy.
• Perform initial troubleshooting to reproduce web issues, document findings and business impact, and engage the appropriate teams for further investigation and resolution.
• Provide AEM publishing support for high-priority requests or urgent fixes, as needed.

Requirements Discovery & Documentation

• Partner with Marketers, Design Leads, Technical Leads, and Product Managers to capture, clarify, and translate business and product objectives into AEM and design system requirements.
• Evaluate requirements against existing AEM capabilities and recommend component or template reuse, enhancement, or development.
  
• Document functional and non-functional requirements for components, patterns, templates, and tokens—capturing dependencies, edge cases, authoring and accessibility needs.
• Write and maintain user stories, acceptance criteria, and success measures in alignment with Agile delivery practices.
  
• Review and refine requirements, designs, authoring workflows, and implementation plans, resolving gaps before development begins.
• Help manage and triage publishing requests by clarifying requirements, assessing priorities, and coordinating next steps.
  

Cross-Functional Collaboration & Alignment

• Collaborate with Marketing, Editorial, Design, Development, QA, Analytics, Compliance, Accessibility, and project management partners.
  
• Facilitate requirements sessions, design reviews, planning discussions, and decision-making forums.
  
• Document key decisions, actions, owners, dependencies, and next steps to keep initiatives moving forward.
• Identify and manage delivery risks, open decisions, dependencies, blockers, and requirements requiring further review or approval, escalating issues when broader stakeholder alignment or formal approval is needed.
• Participate in sprint ceremonies, requirements walkthroughs, refinement sessions, user acceptance testing, and release activities.
• Support internal communication and alignment across segments to ensure shared understanding of priorities and progress.

Required Qualifications:

• 5+ years of experience as a Business Analyst, Systems Analyst, or similar role within digital product, platform and/or design system teams.
• Bachelor's degree in Business, Marketing, Technology, or a related discipline.
• Hands-on experience with Adobe Experience Manager (AEM), including components, templates, authoring, publishing workflows, and content management practices.
• Direct experience with design systems (enterprise or global-scale preferred).
• Strong understanding of UX/UI design and front-end development practices (Figma, Storybook, component-driven development).
• Proven ability to write clear and comprehensive documentation for both technical and non-technical audiences.
• Experience in Agile delivery environments, with comfort managing backlogs and running refinement sessions in Jira/Confluence.
• Excellent facilitation and communication skills; adept at bridging business and technical perspectives.

Preferred Qualifications:

• Demonstrated ability to manage multiple priorities across global time zones and business lines.
• Experience working within a global enterprise or financial services organization.
• Background in web publishing, content operations, or digital experience.

When you join our team:

• As part of our global team, we’ll support you in shaping the future you want to see.
• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

If you are applying to this role in Massachusetts, please note the salary range is $73,350 - $122,250 USD. Additionally, employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance

The role being advertised is an existing vacancy.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Salary range is expected to be between

$73,725.00 CAD - $122,875.00 CAD

Are you an experienced Business Analyst with expertise in Adobe Experience Manager (AEM) and a passion for delivering scalable digital experiences? We are seeking a Senior Business Analyst to serve as a key partner between business, product, design, and technology teams, translating complex business needs into effective AEM solutions and supporting publishing needs across enterprise web and mobile channels.

As a Senior Business Analyst, you will leverage deep AEM expertise to lead requirements analysis, solution design, stakeholder alignment, and initial troubleshooting of web and publishing issues. Partnering with Marketing, Digital Experience, Engineering, Accessibility, and QA teams, you will define requirements, evaluate solutions, support issue resolution, and deliver scalable, user-centered digital experiences.

Position Responsibilities:

Adobe Experience Manager (AEM) & Design System Expertise

• Leverage strong knowledge of AEM templates, components, content architecture, and authoring and publishing workflows, along with familiarity with Figma libraries and Storybook, to validate requirements and guide business, design, and technical discussions.
  
• Translate accessibility (WCAG 2.2 AA) and brand compliance criteria into system-level requirements.

• Collaborate with designers and engineers to ensure technical feasibility and consistency with the GDS architecture and token strategy.

• Perform initial troubleshooting to reproduce web issues, document findings and business impact, and engage the appropriate teams for further investigation and resolution.
• Provide AEM publishing support for high-priority requests or urgent fixes, as needed.

Requirements Discovery & Documentation

• Partner with Marketers, Design Leads, Technical Leads, and Product Managers to capture, clarify, and translate business and product objectives into AEM and design system requirements.

• Evaluate requirements against existing AEM capabilities and recommend component or template reuse, enhancement, or development.
  
• Document functional and non-functional requirements for components, patterns, templates, and tokens—capturing dependencies, edge cases, authoring and accessibility needs.

• Write and maintain user stories, acceptance criteria, and success measures in alignment with Agile delivery practices.
  
• Review and refine requirements, designs, authoring workflows, and implementation plans, resolving gaps before development begins.

• Help manage and triage publishing requests by clarifying requirements, assessing priorities, and coordinating next steps.
  

Cross-Functional Collaboration & Alignment

• Collaborate with Marketing, Editorial, Design, Development, QA, Analytics, Compliance, Accessibility, and project management partners.
  
• Facilitate requirements sessions, design reviews, planning discussions, and decision-making forums.
  
• Document key decisions, actions, owners, dependencies, and next steps to keep initiatives moving forward.

• Identify and manage delivery risks, open decisions, dependencies, blockers, and requirements requiring further review or approval, escalating issues when broader stakeholder alignment or formal approval is needed.

• Participate in sprint ceremonies, requirements walkthroughs, refinement sessions, user acceptance testing, and release activities.
• Support internal communication and alignment across segments to ensure shared understanding of priorities and progress.

Required Qualifications:

• 5+ years of experience as a Business Analyst, Systems Analyst, or similar role within digital product, platform and/or design system teams.
• Bachelor's degree in Business, Marketing, Technology, or a related discipline.
• Hands-on experience with Adobe Experience Manager (AEM), including components, templates, authoring, publishing workflows, and content management practices.
• Direct experience with design systems (enterprise or global-scale preferred).
• Strong understanding of UX/UI design and front-end development practices (Figma, Storybook, component-driven development).
• Proven ability to write clear and comprehensive documentation for both technical and non-technical audiences.
• Experience in Agile delivery environments, with comfort managing backlogs and running refinement sessions in Jira/Confluence.
• Excellent facilitation and communication skills; adept at bridging business and technical perspectives.

Preferred Qualifications:

• Demonstrated ability to manage multiple priorities across global time zones and business lines.
• Experience working within a global enterprise or financial services organization.
• Background in web publishing, content operations, or digital experience.

When you join our team:

• As part of our global team, we’ll support you in shaping the future you want to see.
• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

If you are applying to this role in Massachusetts, please note the salary range is $73,350 - $122,250 USD. Additionally, employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance

The role being advertised is an existing vacancy.

マニュライフとジョン・ハンコックについて

マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 https://www.manulife.co.jp/ lをご覧ください。

マニュライフは機会均等を是とする雇用主です

マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。

雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律に従った方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、 [e-mail] までご連絡をお願いします。

Referenced Salary Location

Toronto, Ontario

Working Arrangement

ハイブリッド勤務

Salary range is expected to be between

$73,725.00 CAD - $122,875.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [e-mail] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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We believe that embracing inclusion is the key to creating a stronger, more resilient organization. It's not just a value - it's a strategic advantage that sets us apart.