Hybrid Digital Campaigns & Personalization Analyst

CIBC US; Toronto; Hybrid; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Benefits program

Pension plan

Employee share purchase plan

Wellbeing support

MomentMakers recognition

Job summary

Simplii Financial, part of CIBC, is seeking a Digital Expansion Analyst in Toronto to drive data-driven marketing campaigns across web, online banking, and mobile channels. You will work hands-on with Braze and Adobe Target to deliver contextual acquisition and engagement experiences that move the business forward.

You will collaborate with Product, Growth, Analytics, and Marketing Communications to optimize journeys, analyze performance, and evolve the marketing technology roadmap.

Qualifications

• 3–5 years of experience in digital marketing or martech.
• Experience with Braze, Adobe Target, or Analytics is a plus.
• Customer-focused mindset with user-centric view of campaigns.
• Analytically curious with ability to translate data into actionable insights.
• Strong execution, organized, and collaborative across teams.

Responsibilities

• Design, build, and deliver personalized client journeys and digital marketing campaigns using Braze and Adobe Target.
• Configure audiences, implement campaign logic, and optimize cross-channel experiences.
• Analyze campaign performance with Adobe Analytics and Tableau; create clear reports and dashboards.
• Partner with Product, Growth, Analytics, and Marketing Communications to align campaigns with goals.
• Identify opportunities to improve client journeys and retargeting through testing and optimization.

Skills

Agile Methodology

Communication

Dashboard Reporting

Identifying Sales Opportunities

Tools

Braze

Adobe Target

Adobe Analytics

Adobe Audience Manager

Job description

Simplii Financial, part of CIBC, is seeking a Digital Expansion Analyst in Toronto to drive data-driven marketing campaigns across web, online banking, and mobile channels. You will work hands-on with Braze and Adobe Target to deliver contextual acquisition and engagement experiences that move the business forward.

You will collaborate with Product, Growth, Analytics, and Marketing Communications to optimize journeys, analyze performance, and evolve the marketing technology roadmap.