Personal Banking Officer

Alterna Sa; Whitchurch-Stouffville; On-site; CAD 45,000 - 75,000; Full time

Job summary

Join a forward-thinking cooperative financial institution dedicated to transforming lives through exceptional service. As a Personal Banking Officer, you'll engage with members to understand their financial needs, driving sales through proactive outreach and personalized solutions. This role not only emphasizes building strong relationships but also offers opportunities for personal growth and development. With a commitment to integrity and collaboration, this innovative organization fosters a supportive environment that values your contributions. If you're passionate about making a difference in your community and excel in a dynamic sales environment, this position is perfect for you.

Qualifications

• 3 years of experience in a financial institution or equivalent.
• Proven sales track record in banking products.

Responsibilities

• Meet sales targets by delivering tailored banking products.
• Provide financial advice and solutions to members.

Skills

Analytical Skills

Interpersonal Skills

Communication Skills

Problem-Solving Skills

Negotiation Skills

Education

Post-secondary education

CSC or IFIC course

Financial Planning or similar programs

Tools

Excel

Word

Job description

Description

Scope of Position

The Personal Banking Officer is the lead role involved in outbound, banker-initiated contact of members using in-branch renewal lists, branch and marketing lead lists. The focus of this role is to contact and meet with designated members to understand and meet their overall banking needs, consolidate share of wallet, and refer to more senior bankers. Sales are driven by appointments generated from proactive calling and upselling referrals provided by other sales professionals.

Contributes to meeting team sales targets and related activities through effective assessment of member financial needs. Provides product and service solutions (medium to high complexity in credit and investment) through effective interviewing and probing, delivering financial advice designed to satisfy the member’s total financial needs. Recognizes and acts on referrals and sales opportunities, maintaining relationships with business partners to optimize business opportunities and referrals.

Major Responsibilities

1. Contribute to the growth and ongoing maintenance of the business and community portfolio.
2. Source, receive, investigate, and analyze requests for products from various sources, including individual accounts, commercial accounts, non-member/business entities, associations, cooperatives, and not-for-profit organizations.
3. Manage Alterna’s business relationships, including commercial accounts, cooperatives, and not-for-profit organizations.
4. Meet sales targets by delivering products and services that prioritize the member’s needs.
5. Proactively promote, sell, and deliver a full range of banking products and services to meet member needs.
6. Participate actively in branch meetings, huddles, initiatives, and campaigns following the sales and service model.
7. Maximize sales opportunities using effective interviewing skills to uncover long-term financial needs.
8. Provide financial advice to members with investment/credit needs requiring moderate solutions, using financial calculators.
9. Acquire and refer potential high-value member relationships to internal and external partners.
10. Maintain current knowledge of all products and services, and stay updated on procedural changes.
11. Understand and apply risk-based pricing models, using rational pricing discretion to ensure profitability.
12. Use sales and service tools to support member interactions.
13. Develop and implement a proactive member call plan.
14. Follow through on self-generated sales and retention leads, as well as referrals from staff.
15. Identify personal development opportunities and complete related activities.
16. Participate actively in coaching sessions.
17. Comply with anti-money laundering guidelines.
18. Perform other duties as assigned.
19. Meet contact commitments and sales objectives as defined by the sales plan.
20. Satisfy members’ short- and long-term financial needs.
21. Identify and note exceptions to policy when recommending credit approval.

Qualifications

Education / Certification / Experience

• Post-secondary education combined with 3 years of related experience in a financial institution, or an equivalent combination of education and experience.
• Proven sales track record.
• CSC or IFIC course completed or obtained within 12 months.
• Enrolled in Financial Planning or similar programs as part of continuing education.
• Experience providing credit solutions.

Knowledge / Skills

• Above-average analytical, interpersonal, business knowledge, and mathematical skills.
• Detailed knowledge of investment products, and good knowledge of lending and mortgages to analyze needs and explain features.
• Proficiency in computer applications like Excel and Word.
• Strong communication skills for effective interviewing and uncovering needs.
• Good problem-solving skills for resolving complex issues.
• Negotiation skills for member solutions and sales.

About Alterna Savings

Alterna Savings and Credit Union Limited has been serving communities for over 115 years, creating financial services that transform lives while giving back to the community. It is made up of Alterna Savings and Credit Union Limited and its wholly owned subsidiary, Alterna Bank.

As the first full-service, member-owned cooperative financial institution outside Quebec, Alterna serves over 210,000 members through more than 40 branches across Ontario, along with call center and digital channels. Members also benefit from industry-leading online brokerage and investment services.

Working at Alterna

We pride ourselves on our culture of Integrity, Respect, and Collaboration, working together for the financial wellbeing of our employees, members, and customers. Our efforts have earned us several employer awards, including the National Capital Region's Top Employers award for eight consecutive years.

* Preference will be given to candidates who most closely meet the outlined qualifications, skills, and competencies.

* Alterna complies with the Ontarians with Disabilities Act. If you have a disability, please contact our Recruitment Team for accommodations.