Performance Media Coordinator

VERB Interactive; Halifax; Hybrid; CAD 42,000 - 62,000; Full time

Benefits offered by this job

Health insurance

Travel / expense perks

Annual travel credit

Hybrid work 3 days in office

Snack and beverages

Job summary

VERB Interactive, a digital marketing and technology agency in Halifax, is seeking a Performance Media Coordinator to assist our media team. You will help implement optimization tactics across major paid channels, support reporting, and onboard new clients.

A strong eye for detail, solid communication, and the ability to present insights to clients are essential. You will work in a hybrid setup (3 days in office) and collaborate with strategists to grow your skills while contributing to campaign

Qualifications

• 1–2 years of marketing experience (co-op allowed)
• Post-secondary education in advertising, marketing, journalism, business, or relevant experience
• Strong ability to measure success via numbers and share insights with clients
• Professional and confident client-facing communication
• Excellent written and verbal communication
• Highly organized in a fast-paced environment
• Hybrid work policy requiring in-office presence 3 days/week

Responsibilities

• Support the implementation of optimization tactics across Google, Facebook, Bing, Metasearch and other paid media channels
• Track client tickets and implement updates under supervision, assist with dashboard reviews and note-taking
• Assist in invoicing and billing for managed accounts
• Grow understanding of platform toolsets by collaborating with strategists
• Pull reports and insights to aid strategists
• Monitor campaign budgets and results, escalate issues as needed
• Attend client status calls as required
• Optimize campaigns to meet goals and review analytics for performance
• Support with vendor research and campaigns under senior guidance
• Proof dashboards prior to status meetings
• Maintain knowledge of industry best practices and developments
• Draft search and social copy as required

Skills

Marketing experience

Client communication

Attention to detail

Presenting to clients

Organized

Education

Post-secondary education in advertising/marketing/business or related field

Job description

VERB is a digital marketing and technology agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands—and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office– or wherever we happen to be working. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast

Sound good? Great, here’s who we’re looking for…

The Performance Media Coordinator collaborates with the media team to support campaign objectives and grow their skills across platforms. They help to implement optimizations, support with reporting and assist in onboarding new clients.

What You Will Do

• Support with the implementation of optimization tactics across Google, Facebook, Bing, Metasearch and other relevant paid media channels
• Track relevant client tickets and implement updates under the direction of an Analyst or Strategist as well as support with the coordination of media accounts through note taking, dashboard reviews, etc.
• Support with accurate and timely invoicing and billing for accounts being managed based on training from senior members of the team
• Grow understanding of Google, Bing, Metasearch and FB toolset by working closely with strategists
• Assist strategists by pulling together reports and insights
• Monitor campaign budgets and results, escalating any issues as required
• Attend client status calls as required
• Optimize campaigns based on goals and review analytics to ensure goals are being achieved
• Support with traditional and third-party vendor research and campaigns as required, under the direction of a senior member of the team
• Proof dashboards, ensuring they are accurate prior to status meetings
• Maintain knowledge of industry best practices and developments in technology
• Draft search and social copy, as required

• 1-2 years of marketing experience (can include Co-Op placements)
• Post-secondary education in advertising, marketing, journalism, business, or relevant experience
• Avid interest in measuring success by numbers, and able to share those insights with clients in an easy-to-understand way
• Demonstrated ability to present and speak to clients professionally and confidently
• Strong attention to detail
• Excellent written and verbal communication with experience presenting to clients
• Highly organized with the ability to function in a fast-paced business environment
• Ability to be in office 3 days per week as per our hybrid policy.

Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.

In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:

• Premium co-share option for Group Health Insurance (medical, dental, vision)
• $1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
• Company matching RRSP program
• Top up for Parental/Pregnancy leave
• Hybrid work arrangements (3 days in office per week for local employees)
• Remote opportunities available for other locations.
• Professional and Personal Development opportunities
• Internal recognition programs
• Recreational sports teams and social event
• Transit and fitness discounts