Performance Media Analyst

VERB Interactive; Halifax; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Vacation days from day one

Annual travel credit

Hybrid work arrangement

Free snacks and drinks

Job summary

VERB Interactive, based in downtown Halifax, Nova Scotia, delivers digital marketing solutions for global brands and offers an employee travel credit and a flexible work environment.

The Performance Media Analyst will manage end-to-end paid media campaigns, optimize for ROI, and report results to clients while collaborating with analytics, creative, and development teams to drive results in a fast-paced agency setting.

Qualifications

• 2–4 years of experience managing paid media.
• Post-secondary education in advertising, marketing, journalism, business or relevant experience.
• Proficiency with paid social platforms (Facebook, Instagram, TikTok, Pinterest).
• Experience with Google Ads and Google Analytics.

Responsibilities

• Monitor, optimize and report campaigns on an ongoing basis.
• Establish channel and tactical strategies along the path-to-purchase.
• Present findings and strategy to clients.
• Collaborate with analytics, creative and development teams on tracking & best practices.

Skills

Paid media management

Budget management

Communication

Organization

Education

Advertising or Marketing degree

Tools

Google Ads

Google Analytics

Job description

VERB is a digital marketing agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands—and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office– or wherever we happen to be working from. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sound good? Great, here’s who we’re looking for…

The Performance Media Analyst is responsible for managing the end to end performance media for clients, including planning, implementing, and reporting on campaigns. They work within a variety of platforms and collaborate with VERB’s internal teams to ensure the best ROI for their clients.

What You Will Do

• Responsible for monitoring, optimizing and reporting campaigns on an ongoing basis
• Optimize campaigns based on goals and review analytics
• Work directly with analytics to report on insights
• Establish channel and tactical strategies along the path-to-purchase
• Establish benchmarks and projections for tactics
• Work directly with clients to present findings and strategy
• Work with creative teams to develop fresh concepts and ideas that drive results
• Work with development teams on tracking plans, best practices and issue resolution
• Monitor campaign budgets and results and make budget and channel allocation recommendations
• Set-up and manage campaigns across various digital platforms
• Set up new accounts and implement account strategy
• Present and report to clients
• Proof dashboards prior to status meetings
• Grow expertise and skillset across all paid media channels by working closely with strategists and team leads
• Maintain knowledge of industry best practices and developments in technology
• Draft POVs on new tools and tactics, as required
• Draft search and social copy, as required
• 2-4 years of experience managing paid media
• Post-secondary education in advertising, marketing, journalism, business or relevant experience
• Knowledgeable and proficient with paid social platforms (i.e., Facebook, Instagram, TikTok, Pinterest, etc.)
• Experience with Google Ads and Google Analytics
• Up-to-date on the latest digital trends and able to apply educated recommendations based on this knowledge
• Demonstrates an interest in researching new channels and methods of paid amplification
• Strong attention to detail and proven ability to manage budgets
• Excellent written and verbal communication and comfortable presenting to clients
• Highly organized with the ability to function in a fast-paced business environment

Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.

In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:

• Premium co-share option for Group Health Insurance (medical, dental, vision)
• $1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
• Company matching RRSP program
• Top up for Parental/Pregnancy leave
• Hybrid work arrangements (3 days in office per week for local employees)
• Remote opportunities available for other locations.
• Career Advancement
• Professional and Personal Development opportunities
• Internal recognition programs
• Recreational sports teams and social event
• Transit and fitness discounts