Performance Marketing Specialist (Remote)

Fireflies.ai; Canada; Remote; CAD 70,000 - 100,000; Full time

Job summary

Fireflies.ai is seeking a Performance Marketing Specialist to drive customer acquisition through paid search marketing. The role involves managing substantial advertising budgets and leading high-impact campaigns focused on US-based customers. Ideal candidates will have a data-driven mindset and a strong focus on consumer needs.

Benefits

Competitive compensation

Work remotely from anywhere

Paid time off and flexible leave policy

Flexible working hours

Tech reimbursements

Qualifications

• 3-5 years of experience in performance marketing.
• Proven experience managing large budgets.
• Experience with US-based customer acquisition.

Responsibilities

• Lead and optimize paid search campaigns.
• Manage large ad budgets efficiently.
• Conduct keyword research and optimize for conversions.

Skills

Analytical Skills

Communication Skills

Data-Driven Approach

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Bing Ads

Google Analytics

Job description

Fireflies.ai is the #1 AI voice assistant automating note-taking, making meetings searchable, and turning voice into action & insights. It integrates into Zoom, Google Meet, and all major web-conferencing platforms. Fireflies is trusted by over 16M users across 300k+ companies worldwide. This year, Ramp recognized Fireflies as the 6th most popular AI platform behind OpenAI, Midjourney and Anthropic. Chances are you’ve seen Fireflies in one of your meetings!

We’re a fast-growing SaaS company, looking to expand our marketing efforts with a hands-on Performance Marketing Specialist . The ideal candidate will have deep expertise in paid search marketing and will manage large advertising budgets across Google Ads , Bing , and other paid media platforms. You’ll lead high-impact campaigns, particularly focused on driving US-based customer acquisition for our consumer SaaS product, ideally with a subscription-based model . If you thrive in a data-driven, fast-paced environment and have a consumer-first mindset , we’d love to have you on our team!

Responsibilities :

• Paid Search Campaigns : Lead, optimize, and scale paid search ads (Google Ads, Bing Ads, etc.) with a focus on high-impact campaigns for US-based customers .
• Campaign Management : Own and manage large ad budgets, ranging from $20k-$50k+ per month , ensuring efficient use of spend and maximization of ROI.
• Keyword Research & Optimization : Conduct keyword research , track performance, and optimize for conversion rates and customer acquisition .
• Creative Testing & Ad Copy : Collaborate with creative teams to test and optimize ad copy , landing pages, and calls-to-action (CTAs).
• Conversion Tracking & Analysis : Monitor and optimize paid media channels for acquisition cost , lifetime value (LTV) , and overall ROI.
• Cross-Channel Marketing : Partner with other marketing teams to align paid search efforts with other channels (e.g., display ads, YouTube ads, retargeting).
• Reporting & Data Insights : Generate detailed performance reports and provide actionable insights to leadership.

Requirements :

• 3-5 years of experience in performance marketing with an emphasis on paid search and Google Ads .
• Proven experience managing large budgets in a consumer SaaS and subscription-based product environment (e.g., Netflix , Grammarly , VPN tools ).
• Strong analytical skills and experience using Google Analytics , Google Ads , Bing Ads , and other performance marketing tools .
• Experience working with US-based customers and driving customer acquisition in competitive markets.
• Consumer-first mindset : Ability to adapt B2C growth strategies to B2B SaaS environments.
• A strong data-driven approach to campaign optimization.
• Excellent communication skills for reporting and collaboration with cross-functional teams.

Values that are important to us :

• You should be a great communicator and culture maintainer.
• You're data-driven and customer-focused.
• You value fast & incremental engineering cycles.
• You maintain design excellence and minimize complexity.
• You measure your results & automate when possible.
• You get 10% better at something every week.
• You have an internal compass and take accountability & initiative.
• We value overcommunication, candid feedback and a results-driven culture.

Perks and benefits :

• Competitive compensation.
• Work remotely from anywhere.
• Opportunities to move laterally within a team and grow rapidly.
• Paid time off and flexible leave policy.
• A "no boss" culture that empowers you to take ownership.
• Flexible working hours to fit your lifestyle.
• LGBTQ+ friendly.
• Fun international offsite to connect and recharge.
• Tech reimbursements to support your work.

About us :

At Fireflies.ai , we’re dedicated to revolutionizing the way teams interact with AI in their daily workflows. Our inclusive culture champions security, innovation, customer experience, and growth. Backed by $19 million from top-tier investors like Canaan, Khosla Ventures, and angels from Slack, Facebook, Dropbox, Amazon, and Salesforce, Fireflies is driven by a passionate 100+ member global team spanning 20+ countries and every timezone. We’re building a world-class, global-first team, and we dogfood our own product to do so.

We are an equal-opportunity employer and strongly value diversity at our company because our team will be stronger with different perspectives and experiences. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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