Performance Marketing Specialist

MIFX; Markham; On-site; CAD 60,000 - 85,000; Full time

Job summary

MIFX, a leading fintech trading platform, is seeking a People Partner and Acquisition specialist to spearhead digital marketing initiatives. The position requires a minimum of three years of experience in digital growth processes, alongside hands-on knowledge of various digital platforms, to enhance brand presence and optimize performance marketing across channels.

Qualifications

• Min. 3 ans d'expérience en marketing digital.
• Experience dans la fintech, notamment produits d'investissement.
• Compétences en reporting et présentation.

Responsibilities

• Gérer l'intégration et l'optimisation des campagnes marketing.
• Développer des stratégies de marketing innovantes.
• Analyser les performances des campagnes et fournir des recommandations.

Skills

Digital marketing

SEO

Paid ads

Analytics

CRM

Tools

Google Ads

Facebook Ads

TikTok Ads

Excel

Google Analytics

Tableau

Job description

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People Partner and Acquisition @ MIFX | HR Business Partnering | Tech Recruiter

About Us

MIFX is a pioneer trading platform in Indonesia that is backed by a 22 years old market leader in the industry, Monex Investindo Futures. We are a futures broker facilitating forex, commodities, and index trading that is fully regulated and complies with BAPPEBTI regulations.

MIFX focuses on making the trading process #SemudahItu by prioritizing easy access, trading education, and providing the lowest prices to start trading where traders can buy 0.01 micro lots from our platform.

Led by a solid marketing-technology team that leverages lean analytics and agile product development with a vision of creating the most seamless trading experience for the millennial generation through the MIFX platform, we are proud to continuously growing our volumes by improving our customer experience and people's experience for sure to grow with us.

We are looking for more talents to create a positive impact.

#SemudahItu join us and be part of Indonesia's next largest fintech company!

Are you ready to be a part of MIFX for the upcoming “big wave”?

What you will do:

• In charge and accountable for M1 online and overall M2 projects as in digital acquisition, retention, branding strategy, martech, communications to all stakeholders and managing cross-team relations.
• Ensure the error-free and high-quality campaign setup, tracking, and data reporting.
• Lead end-to-end branding projects as in the project communication, branding messaging, execution and reporting. While also ensuring brand consistency across all performance marketing channels, maintaining a strong and unified brand presence.
• Plan and optimize campaign budget effectively by planning for seasonality factor through accurate forecasting, rigorous testing, and agile optimization–to avoid overspend and underspend, ensure a strong return on investment (ROI) for all performance marketing activities.
• Proactively propose Branding communication and channel selection.
• Consistently provide updates to every stakeholder.
• Continuous learning on the required skills (such as mixpanel, brand communication, etc), develop, and translate the logic to business requirements.
• Work independently to discuss the projects with other teams, with minimal supervision.

Specific Responsibility:

• Develop and implement innovative and data-driven performance marketing strategies aligned with the company's objectives and target metrics.
• Oversee the planning, execution, and optimization of performance marketing campaigns across various channels, including digital advertising, social media, SEM, and affiliate marketing.
• Be aware and be able to manage running various and multiple campaigns of different objectives and outcomes.
• Provide consistent improvement plans based on the market condition and existing performing assets, in alignment with KPI’s.
• Generate comprehensive reports and documentation on the performance of marketing campaigns, presenting insights, and recommending optimizations.
• Track and measure all digital marketing metrics including (but not limited to) actual spend, conversion volumes, ROAS metrics, optimization per day, GDS, etc.
• Analyze overall app conversion rate optimization and develop and optimize landing page strategy.
• Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers, remarketing lists, and new markets.
• Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize marketing effectiveness.
• Understand your products inside out. Research competitors and their strategies to find the gaps in the industry and accordingly set up marketing and advertising goals for the brand.
• Use multi-touch attribution to track touchpoints across the funnel, which will help maximize campaign bidding, and tracking effectiveness.
• Be able to use, understand and manage analytics and database tools such as Excel, Google Analytics, Tableau, and performance marketing platforms, to ensure data accuracy and reporting for quick decision making.
• Provide research for potential new markets such as the market challenges, marketing communication (solution), audience size and ROAS.
• Clear and persuasive presentation skill. Understand the presented data, reason of presenting and to whom the data is presented.

What you will need :

• Min. 3 years of experience in executing and evaluating the CRM/digital growth/digital marketing process of multiple digital products.
• Have experience/exposure or at least strong interest in the financial technology industry, preferably investment digital products such as forex, stocks, mutual funds, etc.
• Hands-on in SEO and paid ads, with proficiency in handling various digital marketing platforms (such as Google Ads, Facebook Ads, TikTok Ads, etc) and programmatic network ads.
• Familiar with the automation and/or MarTech process.
• Technical knowledge in the form of Frontend and data-processing understanding (such as HTML, CSS, mySQL), to facilitate collaboration with the development teams.
• Having experience in handling digital marketing strategy and execution for e-commerce or online platforms in APAC is a plus.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology, Analyst, and Product Management

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