Partner Marketing and Events Lead

Dayforce; Canada; On-site; CAD 90,000 - 150,000; Full time

Job summary

Dayforce is seeking a Partner Marketing and Events Lead to drive integrated partner marketing programs that accelerate pipeline and ecosystem growth. You will own planning, execution, and optimization, collaborating with Alliances, Demand Center, Sales, Product Marketing, and more.

Responsibilities include building annual/quarterly plans, co-branded content, enablement, MDF strategy, and AI-enabled scale of campaigns to maximize partner influence and revenue impact.

Qualifications

• 7+ years of experience in partner marketing, alliance marketing, demand generation, field marketing, ecosystem marketing, or B2B campaign marketing.
• Experience building and executing partner-led, partner-through, and partner-with marketing programs.
• Experience working with strategic alliances, system integrators, resellers, consulting partners, marketplace partners, or technology ecosystem partners.
• Strong understanding of B2B demand generation, pipeline creation, campaign planning, account engagement, funnel conversion, and revenue reporting.
• Proven ability to manage integrated campaigns across events, webinars, content, digital, social, email, nurture, PR, and sales follow-up.
• Experience managing MDF or partner marketing budgets with clear ROI expectations.
• Strong ability to translate partner strategy into executable programs with measurable business outcomes.
• Experience working cross-functionally with Sales, Alliances, Demand Generation, Field Marketing, Product Marketing, Marketing Operations, and Revenue Development.
• Strong project management skills and ability to manage multiple priorities with limited resources.
• Comfortable with pipeline reporting, campaign performance analysis, executive-level readouts, and data-driven optimization.
• Demonstrated ability to use AI tools or automation to improve campaign planning, content development, personalization, reporting, or operational efficiency.
• Strong strategic campaign planning, pipeline accountability, partner relationship management, and demand generation skills.
• Strong operational discipline, executive communication, data-driven optimization, and cross-functional influence.
• Strong budget and MDF management skills with an ownership mindset.

Responsibilities

• Develop and own integrated partner marketing strategies aligned to GTM priorities, segment-specific growth motions, and priority partner objectives.
• Build annual and quarterly partner marketing plans that define target audiences, campaign motions, partner roles, investment levels, expected outcomes, and performance targets.
• Translate partner strategy into executable programs that support pipeline creation, pipeline acceleration, partner influence, and ecosystem growth.
• Create scalable partner marketing models that balance 1:1 strategic partner plans with 1:many partner programs that can be repeated across regions, segments, and partner types.
• Identify where partner marketing can amplify Demand Center, Field Marketing, and Sales plays through partner credibility, reach, co-branded content, and joint market activation.

Skills

Partner marketing

Alliances marketing

Demand generation

Field marketing

Ecosystem marketing

B2B campaign marketing

Cross-functional leadership

AI / automation in marketing

Tools

Salesforce

Marketo

Power BI

Job description

About the Opportunity

The Partner Marketing and Events Lead will lead the strategy, planning, execution, and optimization of integrated partner marketing programs that drive awareness, account engagement, partner-sourced pipeline, partner-influenced revenue, and scalable ecosystem growth.

This role will be responsible for turning partner relationships into measurable market impact through integrated campaigns, co-marketing programs, partner enablement, MDF strategy, and AI-enabled campaign scale. The Partner Marketing and Events Lead will work closely with Strategic Partners, Alliances, Demand Center, Field Marketing, Revenue Development, Sales, Product Marketing, Marketing Operations, Digital, and Brand teams to activate high-impact partner motions across with-partner, to-partner, and through-partner channels.

What You'll Get to Do

• Develop and own integrated partner marketing strategies aligned to GTM priorities, segment-specific growth motions, and priority partner objectives.
• Build annual and quarterly partner marketing plans that define target audiences, campaign motions, partner roles, investment levels, expected outcomes, and performance targets.
• Translate partner strategy into executable programs that support pipeline creation, pipeline acceleration, partner influence, and ecosystem growth.
• Create scalable partner marketing models that balance 1:1 strategic partner plans with 1:many partner programs that can be repeated across regions, segments, and partner types.
• Identify where partner marketing can amplify Demand Center, Field Marketing, and Sales plays through partner credibility, reach, co-branded content, and joint market activation.

Partner Enablement & Activation

• Build programs that enable strategic partners, system integrators, resellers, and ecosystem partners to position Dayforce more effectively in the market.
• Develop co-branded campaign kits, messaging frameworks, partner playbooks, partner nurture assets, event-in-a-box materials, and sales enablement content.
• Support partner “to” motions that educate, activate, and accelerate partner practices around Dayforce.
• Ensure partners are equipped with clear value propositions, campaign assets, target personas, proof points, customer stories, competitive positioning, and follow-up plays.
• Use AI to scale partner enablement content and tailor materials by partner type, region, industry, segment, or campaign motion.
• Build partner activation programs that improve partner participation in Demand Center, Field Marketing, and Growth Marketing initiatives.

MDF Strategy, Budget Ownership & ROI Discipline

• Own MDF planning, allocation, execution, performance tracking, and optimization for assigned partner programs.
• Ensure MDF investments are tied to clear campaign objectives, measurable pipeline outcomes, and minimum ROI expectations.
• Maintain disciplined budget management with accurate forecasting, spend tracking, reconciliation, and no material overage or underspend.
• Build clear recommendations on where to scale, optimize, or discontinue partner-funded activities based on performance.
• Partner with Alliances and Finance stakeholders to ensure MDF utilization supports both partner relationship goals and measurable revenue impact.
• Support the broader goal of disciplined MDF utilization and a minimum payback expectation for partner marketing investments.

Cross-Functional Leadership & Stakeholder Alignment

• Serve as the senior marketing point of contact for assigned strategic partners and partner marketing programs.
• Collaborate with Alliances, Sales, Demand Center, Field Marketing, Product Marketing, Brand, PR, Digital, Marketing Operations, Revenue Development, and regional teams.
• Represent partner marketing in integrated campaign planning, quarterly business planning, and cross-functional growth motions.
• Ensure partner marketing programs align to broader Growth Marketing priorities, GTM plays, segment plans, sales plays, and event calendars.
• Influence stakeholders across teams without direct authority and bring clarity to ownership, timelines, dependencies, and expected outcomes.
• Identify risks early, especially around unclear ownership, weak follow-up, poor targeting, duplicated activity, or partner programs that do not connect to revenue outcomes.

Reporting, Optimization & Executive Readouts

• Deliver regular performance updates on partner marketing outcomes, including engagement, funnel conversion, sourced pipeline, influenced pipeline, MDF utilization, campaign ROI, and partner contribution.
• Build clear post-program readouts with insights, recommendations, and next-best actions.
• Use AI and data analysis to identify performance trends, campaign learnings, partner opportunities, and areas for operational improvement.
• Develop executive-level reporting that connects partner marketing activity to revenue impact, not just activity volume.
• Create feedback loops with Sales, Revenue Development, Alliances, Demand Center, and Field Marketing to continuously improve targeting, follow-up, messaging, partner mix, and program design.

Skills and Experience We Value

• 7+ years of experience in partner marketing, alliance marketing, demand generation, field marketing, ecosystem marketing, or B2B campaign marketing.
• Experience building and executing partner-led, partner-through, and partner-with marketing programs.
• Experience working with strategic alliances, system integrators, resellers, consulting partners, marketplace partners, or technology ecosystem partners.
• Strong understanding of B2B demand generation, pipeline creation, campaign planning, account engagement, funnel conversion, and revenue reporting.
• Proven ability to manage integrated campaigns across events, webinars, content, digital, social, email, nurture, PR, and sales follow-up.
• Experience managing MDF or partner marketing budgets with clear ROI expectations.
• Strong ability to translate partner strategy into executable programs with measurable business outcomes.
• Experience working cross-functionally with Sales, Alliances, Demand Generation, Field Marketing, Product Marketing, Marketing Operations, and Revenue Development.
• Strong project management skills and ability to manage multiple priorities with limited resources.
• Comfortable with pipeline reporting, campaign performance analysis, executive-level readouts, and data-driven optimization.
• Demonstrated ability to use AI tools or automation to improve campaign planning, content development, personalization, reporting, or operational efficiency.
• Strong strategic campaign planning, pipeline accountability, partner relationship management, and demand generation skills.
• Strong operational discipline, executive communication, data-driven optimization, and cross-functional influence.
• Strong budget and MDF management skills with an ownership mindset.

What Would Make You Stand Out

• Experience in HCM, SaaS, enterprise software, HR technology, workforce management, payroll, or adjacent B2B technology markets.
• Experience working with global or regional partner ecosystems.
• Experience managing MDF programs and tracking ROI.
• Familiarity with Salesforce, Marketo, Power BI, Demandbase, or similar marketing and sales systems.
• Experience building scalable partner campaign kits, co-branded content, and partner enablement programs.

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

This job posting is for an existing vacancy

Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.

About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.