Paid Search Specialist — Remote & Growth-Focused

Outshine Online Marketing Inc.; Halifax; Hybrid; CAD 65,500 - 80,000; Full time

Benefits offered by this job

Competitive vacation time

Health and dental plan

Wellness budget

RRSP matching

Extensive training opportunities

Monthly cell phone allowance

Job summary

A leading digital marketing firm based in Halifax is seeking a Paid Search Specialist to optimize and manage search programs for top B2B SaaS companies. In this role, you’ll develop and implement paid search strategies while analyzing performance data to enhance campaign ROI. The ideal candidate possesses over three years of experience in digital advertising, particularly with Google Ads and Microsoft Ads. This position offers a competitive salary ranging from $65,500 to $80,000 CAD plus comprehensive benefits and a hybrid work environment.

Qualifications

• 3+ years experience in paid search digital advertising platforms.
• Experience managing complex projects and fostering client relationships.
• Experience in B2B or SaaS marketing is an asset.

Responsibilities

• Develop paid search strategies based on client goals.
• Adjust tactics and budgets to optimize client campaigns.
• Measure KPIs and identify trends using analytics tools.

Skills

Campaign strategy & planning

Ad & budget management

Testing & optimization

Performance analysis

Client service

Communication & collaboration

Knowledge sharing

Education

3+ years experience in paid search digital advertising

Tools

Google Ads

Google Analytics

Microsoft Ads

HubSpot

Salesforce

Job description

A leading digital marketing firm based in Halifax is seeking a Paid Search Specialist to optimize and manage search programs for top B2B SaaS companies. In this role, you’ll develop and implement paid search strategies while analyzing performance data to enhance campaign ROI. The ideal candidate possesses over three years of experience in digital advertising, particularly with Google Ads and Microsoft Ads. This position offers a competitive salary ranging from $65,500 to $80,000 CAD plus comprehensive benefits and a hybrid work environment.