Performance Marketing Specialist (Paid Search)

Triwill Group; Canada; On-site; CAD 60,000 - 90,000; Full time

Job summary

Triwill Group is seeking a Performance Marketing Specialist (Paid Search) based in Canada to lead and optimize paid search campaigns across multiple markets and business lines. You will own channel strategy, execution, and measurement to drive efficient customer acquisition in a mature Canadian market while supporting US and international expansion.

This hands-on role requires collaboration with web, CRO, and commercial teams in a fast-moving environment.

Job description

Description:

Our partner is looking for a Performance Marketing Specialist (Paid Search) based in Canada.

This is a hands-on opportunity to own and scale paid search across multiple markets and business lines. You will be responsible for driving efficient customer acquisition in a mature Canadian market while helping launch and build demand in the US. You will also manage paid search for an Australian brand and a growing B2B business. The role combines channel strategy, campaign execution, experimentation, measurement, and performance storytelling. You will work closely with web, CRO, and other commercial teams in a lean, fast-moving environment. There is also significant scope to expand beyond Google and explore emerging search surfaces, automation, and AI-powered marketing tools.