Paid Search Specialist

Acceler8labs; Oakville; On-site; CAD 50,000 - 80,000; Full time

Job summary

A leading performance marketing company seeks a Digital Marketing Specialist to drive growth through managing and optimizing Google and Amazon advertising campaigns. Candidates should have prior agency experience within a fast-paced environment, handling substantial budgets while focusing on returns. This role offers opportunities for learning and certifications, ideal for professionals looking to advance their marketing career.

Benefits

Learning and certification opportunities

Qualifications

• 1+ year of agency-side experience managing digital marketing campaigns.
• $30,000+ monthly budget management for Google.
• Knowledge of keyword research tools for Google.

Responsibilities

• Developing and executing paid search strategy focused on Google and Amazon ads.
• Overseeing campaign setup, optimization, and performance analysis.
• Interfacing with clients for day-to-day account management.

Skills

Collaboration

Communication

Problem Solver

Tools

Google Ads

Google Analytics

Amazon Ads

GA4

GTM

Job description

Acceler8 Labs is a leading performance marketing company founded by two former-Facebookers. Our team has over 25 years of experience in expanding our clients businesses globally and generating over $1 billion dollars in revenue. From the worlds largest brands to disruptive startups, our clients trust us to scale their businesses.

Who You Are

You are entrepreneurial and have a get things done attitude. You enjoy an ever changing environment where no two days are the same. You are focused on growth and scale of real business KPIs. You treat your clients dollars with respect as if they were your own. You thrive in a transparent environment where you learn from and inspire colleagues and clients. You believe in constant improvement and arent afraid to test and learn.

Who Our Partners Are

• Venture-Backed Startups
• Fortune 500 companies
• Global leaders in their industry

From Enterprise Software to CPG, Fashion to Fitness, and Travel to Finance, we have it all! Our partners are sharp and laser-focused; they trust us with their most important functions and expect us to deliver on the bottom line.

The Role

Were looking for someone like you to join our team and help us scale our company while accelerating your career! The role will consist of :

• Developing and executing our paid search strategy across various platforms, with a primary focus on Google and Amazon ads.
• Overseeing campaign setup, optimization, and performance analysis to drive continuous improvements and meet key performance indicators (KPIs).
• Optimizing Google Merchant Center feed and fix product feed errors.
• Interfacing directly with clients for day-to-day account management, reporting campaign results and gathering feedback on a regular basis.
• Identifying opportunities for expanding campaign reach and growth through innovative tactics and audience targeting.
• Ensuring compliance with advertising policies and guidelines set by Google, Amazon and other advertising platforms.
• Manage budgets, bidding strategies, and overall campaign expenses to achieve optimal ROI.
• Conduct keyword research, ad copy testing, and recommend landing page optimizations to maximize campaign performance.
• Staying informed of industry updates and new platforms to ensure our clients are following the latest best practices and getting early mover advantage.

Requirements

We want to make sure you will succeed and here are the qualifications that will set you up for success!

• Must have 1+ year of full time agency-side experience managing conversion-focused digital marketing campaigns on Google for Ecommerce clients. Amazon and retail media platforms is a plus.
• Previous experience managing $30,000+ monthly advertising budgets on Google while maintaining ROAS targets.
• Prior experience in a client-facing role.
• Knowledge and experience with keyword research tools for Google.
• In-depth knowledge of Google's Performance Max campaigns.
• Problem solver who can identify any potential challenges, understand the root cause and propose solutions.
• Thrive in a fast paced changing environment where no two days are often the same, and embody a get things done attitude.
• Strong collaboration, communication and presentation skills both internally and externally.
• Google Ads, Google Analytics and Amazon ads certifications are a plus.
• Working knowledge of GA4 and GTM is a nice-to-have.
• Candidate must reside in Canada.

What we offer

• Learning and certification opportunities

If all of the above sounds like you, wed love to chat!

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