Paid Media Strategist — Remote, Data-Driven Growth

POD Marketing Inc.; Calgary; On-site; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Paid vacation

Flex days

Passion Day

Mental health initiative

Remote work policy

Volunteer time

Health benefits

Mentorship program

Leadership development

DiSC training

Job summary

POD Marketing Inc. in Calgary, AB is seeking a Paid Media Strategist to manage client portfolios and lead strategy, execution, and optimization of Google Search, Display, YouTube, and Meta campaigns.

You will oversee budgets, tracking, performance analysis, and reporting while delivering a tailored client experience. Candidates should have 2+ years in SEM and strong analytical skills.

Qualifications

• Legally able to work in Canada and located in Calgary, AB
• Bachelor’s degree in Business Administration, Marketing, or a related field
• 2+ years of SEM experience managing PPC campaigns on Google
• 2+ years in customer service or client relationship management
• Experience with GA4 and Google Tag Manager is an asset
• Strong knowledge of Meta advertising
• Analytical and data-driven mindset with experience in A/B testing
• Ability to manage multiple projects concurrently
• Strong organizational skills for campaign management
• Keen attention to detail for accuracy

Responsibilities

• Plan, create, and oversee digital advertising campaigns across Google and Meta.
• Manage a diverse client portfolio with tailored experiences.
• Track budgets, forecast monthly expenditures, and reconcile discrepancies.
• Ensure deadlines and precise execution of all tasks.
• Analyze website analytics with GA4 and report performance metrics.
• Implement conversion tracking on client websites.
• Collaborate with cross-functional teams to manage client accounts.
• Support process innovation to improve campaign efficiency.
• Stay updated on industry trends and best practices.

Skills

SEM management

Google Ads

Meta advertising

GA4

Google Tag Manager

Client service

Data analysis

A/B testing

Project management

Attention to detail

Education

Bachelor’s degree in Business Administration, Marketing, or a related field

Tools

GA4

Google Tag Manager

Job description

POD Marketing Inc. in Calgary, AB is seeking a Paid Media Strategist to manage client portfolios and lead strategy, execution, and optimization of Google Search, Display, YouTube, and Meta campaigns.

You will oversee budgets, tracking, performance analysis, and reporting while delivering a tailored client experience. Candidates should have 2+ years in SEM and strong analytical skills.