Senior Paid Media Strategist — B2B SaaS Growth

Directive; Montreal; On-site; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, dental, vision plans

401(k) with 3% company match

Annual bonus

Annual Anniversary Trip

Job summary

Directive, a performance marketing agency in Canada, is seeking a Paid Strategist with 3+ years of experience in digital marketing. This role focuses on managing client deliverables, creating custom strategies, and optimizing PPC advertising campaigns. Ideal candidates will have deep expertise in paid search and social advertising. Benefits include unlimited PTO, medical, dental, and a 401(k) plan. Enjoy a remote-first work environment that emphasizes people and diversity.

Qualifications

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Ability to drive results and measure via OCT.

Responsibilities

• Oversee and lead Paid Media accounts.
• Build strategies for clients each quarter.
• Execute and optimize PPC advertising campaigns.

Skills

Deep expertise in paid search and social advertising

Ability to analyze campaign performance

Strong understanding of PPC principles

Proficiency in Google Ads and Facebook Ads

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Job description

Directive, a performance marketing agency in Canada, is seeking a Paid Strategist with 3+ years of experience in digital marketing. This role focuses on managing client deliverables, creating custom strategies, and optimizing PPC advertising campaigns. Ideal candidates will have deep expertise in paid search and social advertising. Benefits include unlimited PTO, medical, dental, and a 401(k) plan. Enjoy a remote-first work environment that emphasizes people and diversity.