Paid Media Specialist

Estoras Group; Vancouver; Remote; CAD 60,000 - 85,000; Full time

Job summary

A leading company in digital marketing is seeking a Paid Media Specialist to enhance their online advertising efforts. This role requires at least 4 years of experience managing multi-platform campaigns and involves driving customer acquisition through effective paid media strategies. Join a collaborative team focused on innovative marketing solutions and opportunity for professional growth.

Benefits

Competitive salary based on experience

Flexible remote work options

Professional development and training budget

Collaborative, performance-driven team environment

Opportunities to lead innovative campaigns

Qualifications

• Minimum 4 years of experience in digital advertising.
• Proven success managing PPC and paid media campaigns.
• Deep understanding of key performance metrics.

Responsibilities

• Develop and optimize paid media campaigns across multiple platforms.
• Monitor and report on campaign performance using analytics tools.
• Collaborate with creative teams to develop compelling ad creatives.

Skills

Analytical skills

Problem-solving

Organizational skills

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

Contract | Estoras Group of Companies | Canada

Posted On 20/06/2025

Job Information

Company Name Archive Digital

Work Experience 4-5 years

Technology

Negotiable

City Vancouver

State/Province British Columbia

V6C3E2

Job Description

Job Title: Paid Media Specialist

Location: Remote Must be able to work in PST time

Job Type:Full-Time
Department:Marketing
Reports To:Digital Marketing Manager / Director of Marketing

About Us:

Archive Digital is a results-driven, data-informed organization focused on creating high-impact marketing campaigns that convert. Our team thrives on innovation, performance, and measurable growth. We’re looking for aPaid Media Specialistto take our digital advertising efforts to the next level.

Position Summary:

We’re seeking a highly skilled and analyticalPaid Media Specialistwith at least4 years of hands-on experiencemanaging multi-platform digital advertising campaigns. You will play a critical role in driving customer acquisition, brand awareness, and ROI through paid channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and others.

Key Responsibilities:

• Develop, execute, and optimize paid media campaigns across platforms including Google Ads, Facebook/Instagram, LinkedIn, and other relevant channels.
  
• Create campaign structures, audience targeting strategies, bidding tactics, and performance tracking systems.
  
• Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, Meta Ads Manager, etc.).
  
• Conduct A/B testing on ad creatives, copy, audiences, and landing pages to improve CTR, conversion rates, and ROI.
  
• Manage advertising budgets and ensure campaigns stay within allocated spend while achieving performance KPIs.
  
• Collaborate with creative teams to develop compelling ad creatives, landing pages, and funnel strategies.
  
• Stay current on industry trends, algorithm changes, and emerging ad platforms.
  
• Provide regular reporting with insights, optimization recommendations, and strategic direction.
  

Requirements:

• Minimum4 years of experiencein a digital advertising or paid media role.
  
• Proven success managing PPC, display, and paid social media campaigns.
  
• Proficiency inGoogle Ads,Meta Ads Manager,LinkedIn Campaign Manager, and similar platforms.
  
• Deep understanding of key performance metrics such as ROAS, CTR, CPC, CPM, and CAC.
  
• Strong skills inGoogle Analytics, UTM tracking, conversion tracking, and audience segmentation.
  
• Experience with remarketing, lookalike audiences, and funnel optimization.
  
• Strong analytical, problem-solving, and organizational skills.
  
• Ability to work independently and collaborate effectively with cross-functional teams.
  

Nice to Have:

• Experience in e-commerce, B2B, or SaaS paid media environments.
  
• Certification in Google Ads and/or Meta Blueprint.
  
• Familiarity with tools like SEMrush, HubSpot, Tableau, or Looker Studio (formerly Data Studio).
  
• Knowledge of SEO principles and how they complement paid strategy.
  

What We Offer:

• Competitive salary based on experience
  
• Flexible remote work options
  
• Professional development and training budget
  
• A collaborative, performance-driven team environment
  
• Opportunities to lead and scale innovative paid media campaigns
  

Requirements

• Minimum4 years of experiencein a digital advertising or paid media role.
  
• Proven success managing PPC, display, and paid social media campaigns.
  
• Proficiency inGoogle Ads,Meta Ads Manager,LinkedIn Campaign Manager, and similar platforms.
  
• Deep understanding of key performance metrics such as ROAS, CTR, CPC, CPM, and CAC.
  
• Strong skills inGoogle Analytics, UTM tracking, conversion tracking, and audience segmentation.
  
• Experience with remarketing, lookalike audiences, and funnel optimization.
  
• Strong analytical, problem-solving, and organizational skills.
  
• Ability to work independently and collaborate effectively with cross-functional teams.