Paid Media Manager, Veterinary (Remote, London)

Blacksmith Agency LLC; London; Remote; CAD 70,000 - 100,000; Full time

Job summary

Blacksmith Agency is a remote, AI-first digital agency seeking a Paid Media Manager for veterinary clients. You will own paid media strategy across Google Ads, Meta, LinkedIn and Microsoft Ads, manage budgets, and drive ROAS.

You’ll lead 90-day roadmaps, perform testing, track conversions with GA4 and tag manager, and communicate performance to US clients on live calls. Multi-location veterinary clients welcomed.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.
• Paid media for veterinary or multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing.
• Conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• Develop the 90 day and quarterly roadmaps for each client and explain the numbers.
• Drive account growth: retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Advertising

ROAS optimization

Tools

GA4

Tag Manager

Platform pixels

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Veterinary you own paid media for a book of veterinary clients (veterinary groups and multi-clinic practices): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for veterinary or similar multi-location businesses is a strong plus.