Performance Marketing Manager

Relay Fi; Toronto; On-site; CAD 117,000 - 143,000; Full time

Job summary

Relay is a digital banking platform that helps SMB owners gain visibility into cash flow and profitability. You will lead a sophisticated paid program across search, social, publisher, CTV, and direct mail with a $2-3M monthly budget, focusing on growing Approvals while protecting LTV:CAC.

You will use SQL and Metabase daily, collaborate with Brand and data science, optimize a dual acquisition motion (PLG and sales-assisted), and push for innovative channel strategies at scale.

Qualifications

• You've personally run more than one paid channel at meaningful spend.
• You've managed a large monthly ad budget (at least $500k) and can explain how you allocated it.
• You're SQL-fluent and treat attribution models as inputs, not final answers.
• You are comfortable operating in ambiguous environments and changing priorities.
• You proactively identify new channels or opportunities and pursue them.

Responsibilities

• Own optimization and testing across paid search, YouTube, connected TV/TV and direct mail, reallocating budget based on Approvals and LTV:CAC signals.
• Manage publisher channels and optimize media partners for efficient approvals.
• Build and scale Relay's paid social program with a clear growth plan.
• Manage day-to-day relationships with Relay's advertising and media buying vendors.
• Collaborate with Brand to translate performance data into creative direction for down-funnel assets.
• Use SQL and Metabase daily to pull numbers and work with data scientists on marketing mix models.
• Flex spend allocation and creative approach across dual acquisition motion (PLG and sales-assisted).
• Provide independent views on channel best practices and attribution reads.

Skills

Paid channels

Budget management

SQL

Attribution models

Analytical mindset

Tools

Metabase

Job description

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.

You'll join Relay as a Performance Marketing Manager, who runs one of the most analytically sophisticated paid programs in the SMB fintech space — operating across paid search, paid social, publisher, CTV, and direct mail with a $2-3M monthly budget. Your mission: keep Approvals growing while protecting the unit economics — the LTV-to-CAC relationship — that make every dollar of media spend defensible.

What You'll Be Doing

• Own optimization and testing across paid search, YouTube, connected TV/TV and direct mail — continually reallocating budget based on Approvals and LTV:CAC signal, not just channel-level ROAS.

• Manage our publisher channel, scaling and optimizing a portfolio of media partners to produce efficient quality approvals.

• Build out Relay's paid social program, bringing your own point of view on where and how it can scale.

• Manage day-to-day relationships with Relay's advertising and media buying vendors.

• Partner with the Brand team to build feedback loops on how creative and video assets are performing down-funnel, translating performance data into clear creative direction.

• Use SQL and Metabase daily to pull your own numbers, and work with data scientists on our marketing mix model to sanity-check attribution rather than taking reports at face value.

• Flex spend allocation and creative approach across Relay's dual acquisition motion — self-serve (PLG) and sales‑assisted — recognizing that a single playbook doesn't work for both.

• Bring an independent point of view on channel best practices and attribution reads, rather than accepting industry "best practices" or a model's output at face value.

Who You Are

• You've personally run more than one paid channel at meaningful spend (not just Google, not just Meta) and can speak to the tradeoffs between them.

• You've been responsible for a large ad budget (at least $500k monthly) and can walk through how you allocated it and why, not just executed a plan someone else set.

• You're comfortable operating in ambiguous situations where playbooks are still being written and priorities change.

• You're SQL‑fluent and treat attribution models (MTA, MMM, last‑click) as inputs to question, not answers to accept at face value.

• You have a track record of noticing an opportunity — a new channel, a new segment, a platform change — and going after it without being told, rather than waiting for direction.

The Interview Process

• Stage 1: A 30-minute Google Meet video call with a member of the Talent team

• Stage 2: A 60-minute Google Meet video call with the Director, Demand Generation

• Stage 3: A 60-minute live session with members of our Marketing team

• Stage 4: A 45-minute in‑person interview with a member of the Leadership team

Our Compensation Approach

We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once‑a‑year review cycle.

The annual salary range for this role is $117,000 - 143,000 CAD.

For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $130,000 CAD. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one.

For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.

Why Relay Might Be the Perfect Fit For You

• You push relentlessly for reinvention: You're always asking "how can this be better?" -- in your work, in your craft, in yourself. Comfort is a signal to push harder, not coast. You'd rather build something better than defend something familiar.

• You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.

• You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.

• You build with AI, not just use it: You're actively embedding AI into how you work, pushing what's possible, and bringing your team along with you.

• You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition, and you let your work speak for itself.

• You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.

• You seek out feedback: You see directness as respect, not criticism. You actively seek input, sit with hard truths, and use feedback as fuel for improvement.

• Small businesses are why we're here: Relay exists to help them thrive -- and that mission has to resonate with you.

Join Us

We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.

If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.

Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.