Outside Sales Representative – Brantford & Brant County

Bobcat-of-Brantfor; Brantford; On-site; CAD 55,000 - 75,000; Full time

Job summary

Bobcat of Brantford is seeking an Outside Sales Representative to cover Brantford and Brant County. You will promote and sell Bobcat equipment, attachments, and solutions while building long-term customer relationships and growing market share within your territory.

This role offers an energetic, independent sales professional environment with a focus on solving customer challenges and contributing to a high-performance team.

Qualifications

• Previous sales experience in equipment, agriculture, construction, rental or related industries.
• Strong customer service and relationship-building skills.
• Ability to work independently and manage a territory.
• Experience using CRM software and maintaining organized sales records.
• Excellent communication, presentation, and negotiation skills.
• Valid driver’s license with a clean driving record.

Responsibilities

• Manage an assigned sales territory by supporting existing customers and developing new business opportunities.
• Build strong relationships with contractors, landscapers, farmers, municipalities, and other equipment users.
• Represent Bobcat of Brantford with professionalism and exceptional customer service.
• Conduct equipment demonstrations, on-site product presentations, and assist with equipment deliveries when required.
• Maintain accurate customer records and opportunities within our CRM system.
• Develop and execute a structured weekly sales plan focused on prospecting, visits, and follow-up.

Skills

Sales experience

Relationship building

Self-motivation

Communication skills

Negotiation skills

Valid driver’s license

Tools

CRM software

Job description

Outside Sales Representative

Bobcat of Brantford

Location: Brantford, Ontario

Are you motivated, relationship-driven, and passionate about helping customers succeed? Bobcat of Brantford is seeking an Outside Sales Representative to support customers throughout Brantford and Brant County. In this role, you will be responsible for promoting and selling Bobcat equipment, attachments, and solutions while building long-term customer relationships and growing market share within your assigned territory.

This is an excellent opportunity for an energetic sales professional who enjoys working independently, solving customer challenges, and being part of a supportive, outcome-driven team.

Key Responsibilities

• Manage an assigned sales territory by supporting existing customers and developing new business opportunities.
• Build strong relationships with contractors, landscapers, farmers, municipalities, and other equipment users.
• Represent Bobcat of Brantford with professionalism, integrity, and a commitment to exceptional customer service.
• Conduct equipment demonstrations, on-site product presentations, and assist with equipment deliveries when required.
• Maintain accurate customer records and opportunities within our CRM system.
• Develop and execute a structured weekly sales plan focused on prospecting, customer visits, and follow-up activities.
• Complete equipment trade evaluations and provide customers with equipment recommendations tailored to their needs.
• Follow up with customers after the sale to ensure satisfaction and identify future opportunities.
• Participate in sales meetings, manufacturer training, and ongoing professional development.
• Achieve monthly, quarterly, and annual sales objectives.

Qualifications

• Previous sales experience, preferably within the equipment, agricultural, construction, rental, or related industries.
• Strong customer service and relationship-building skills.
• Self-motivated with the ability to work independently and manage a territory effectively.
• Experience using CRM software and maintaining organized sales records.
• Excellent communication, presentation, and negotiation skills.
• Valid driver's license with a clean driving record.

About Bobcat of Brantford

Bobcat of Brantford has proudly served our customers since 2002, providing equipment sales, rentals, parts, and service solutions across Southwestern Ontario. We're committed to delivering exceptional customer experiences while living our core values:

Live Safe Be Better Make It Easy No Drama Outcome Driven

Bobcat of Brantford is committed to providing accommodations throughout the recruitment process in accordance with the Accessibility for Ontarians with Disabilities Act (AODA).