Outreach Co-ordinator

Toronto Alliance for the Performing Arts; Toronto; Hybrid; CAD 28,000 - 40,000; Part time

Job summary

Theatre Passe Muraille (TPM) is seeking an energetic OUTREACH CO-ORDINATOR to boost audience engagement with a focus on social media and group sales. This part-time role may involve in-person video capture and event support for openings and fundraising in Toronto.

The successful candidate will blend artistic storytelling for social channels with strategic outreach, reporting to the Artistic Producer, Artistic Director and General Manager. Hybrid work arrangement with some remote work available.

Qualifications

• Experience in outreach or audience development.
• Ability to pitch group bookings and partnerships.
• Strong written and verbal communication skills.
• Comfort with cold outreach and event support.

Responsibilities

• Identify, pitch, and secure group bookings for TPM productions, including corporate packages.
• Manage outbound communication through cold calls, email campaigns, and networking.
• Create, edit, and publish promotional content tailored to groups across platforms (Instagram, Facebook, TikTok, LinkedIn).
• Track engagement metrics (reach, clicks, shares, conversions) using tools like Meta Business Suite or Google Analytics.
• Event support: assist leadership for openings, fundraisers, and group arrivals.

Skills

Digital literacy

Social media management

Communications

Sales outreach

Organizational skills

Equity & inclusion values

Tools

Canva

CapCut

Adobe Suite

Meta Business Suite

Google Analytics

Job description

Start date: Immediately Salary: $25/hour Term: 10 hours/week contract until June 30, 2027 Format: Option to work from home with some requirements for in-person City/Town: Toronto

Organization Description:

Founded in 1968, Theatre Passe Muraille (TPM) is one of Canada’s oldest alternative theatre companies. Our mission is to break down walls by pushing against boundaries. We develop and produce innovative, provocative, and joyful Canadian theatre that reflects the complexity of our intercultural society, prioritizing independent artists, emerging voices, and historically marginalized communities. At TPM, we are as deeply committed to cultivating diverse audiences, relationships, and communities as we are to developing groundbreaking art. Typically, Theatre Passe Muraille produces and/or presents 6-8 shows a year and hosts rental companies and festivals throughout the year. Theatre Passe Muraille operates 2 performance spaces - a Mainspace Theatre (175 seats) and the Bob Nasmith Backspace Theatre (50 seats)

Job Description:

TPM is seeking an energetic, relationship-driven OUTREACH CO-ORDINATOR to join our team. This new part-time role aims to increase general audience engagement with a specific focus on social media and developing group sales. This role may involve in-person presence to capture video/images for social media, as well as general support for events (openings, fundraising etc.) when needed. The ideal candidate possesses a unique blend of artistic storytelling flair (for social media management) and strategic hustle (for group sales). This role reports to the leadership team (Artistic Producer – Indrit Kasapi, Artistic Director – Marjorie Chan, and General Manager – Jenn Sartor)

Core Responsibilities:

• Identify, pitch, and secure group bookings for TPM productions, including corporate packages.
• Manage outbound communication through cold calling, email campaigns, and networking.
• Create, edit, and publish promotional content tailored to groups and community events across platforms like Instagram, Facebook, TikTok, and LinkedIn.
• Track engagement metrics (reach, clicks, shares, and conversion rates) using tools like Meta Business Suite or Google Analytics.
• Event Support
  • Assist Leadership team as needed for certain events (include welcoming groups, openings, fundraisers and other networking opportunities)

Desired Skillsets:

Digital Literacy

Strong familiarity with native social media platform interfaces (Meta Business Suite, TikTok etc.) and content creation tools (Canva, CapCut, or basic Adobe Suite or equivalents)

Communications

Exceptional verbal and written communication skills with an ability to write copy that is warm, accessible, and inclusive

Sales/Outreach Hustle

An organic networker who feels comfortable making cold calls, sending outreach emails, and pitching ideas for outings to community leaders.

Organizational Skills

Ability to work independently, strong attention to detail, capable of managing multiple platforms as well as good time-management

Alignment with Values

Deep commitment to equity, anti-racism, and accessibility. A passionate understanding of Toronto’s diverse community and independent arts ecosystem is highly preferred.

Working Conditions

This is a hybrid position requiring regular working hours at our historic 16 Ryerson Avenue office, alongside remote flexible work. Evening and weekend availability may be required during production runs to coordinate group arrivals and capture live social content.

Theatre Passe Muraille is an equal opportunity employer and strongly encourages applications from Indigenous, Black, Persons of Colour, 2SLGBTQIA+, and Disabled cultural workers.