Audience Engagement & Promotions Coordinator

FirstOntario Performing Arts; St. Catharines; On-site; CAD 50,000 - 60,000; Full time

Benefits offered by this job

Benefits

Pension

Generous PTO

Job summary

The FirstOntario Performing Arts Centre in St. Catharines, ON, seeks an Audience Engagement & Promotions Coordinator to advance audience development and promotional initiatives.

The role supports campaigns across performances, memberships and events, delivering timely execution and strong audience resonance. Reporting to the Marketing & Communications Manager, you will manage campaign calendars, execute targeted communications, and collaborate with internal teams to optimize ticket sales and

Qualifications

• Minimum of two years experience in marketing, promotions, audience development, customer engagement, sales support or a related field.
• Experience in arts and culture, events, tourism or related sector is an asset.
• Experience with email marketing, customer relationship management tools, ticketing or digital advertising is an asset.

Responsibilities

• Translate approved campaign strategies into execution plans with timelines and deliverables.
• Coordinate day-to-day audience development and promotional campaigns for performances, series and memberships.
• Support promotional activities across campaigns, prioritizing by ticket sales pace and objectives.
• Maintain campaign calendars and files, and coordinate with teams, artists and partners.

Skills

Marketing

Audience development

Customer engagement

Promotions

Education

Post-secondary marketing/business/communications degree

Tools

Email marketing

CRM tools

Ticketing

Digital advertising

Google Analytics/GA4

Job description

JOB POSTING – Audience Engagement & Promotions Coordinator

Position Location: 250 St. Paul Street, St. Catharines, ON, Canada

Job Type: Permanent Full-Time

Hours of Work: 35 hours/week, Monday through Friday. Evening, weekend and overtime hours will be required to accommodate business demands and position requirements.

Salary Range: $50,000 to $60,000 plus benefits, pension and generous PTO

ABOUT THE PAC

The FirstOntario Performing Arts Centre (PAC) is a vibrant cultural hub and charitable organization located in downtown St. Catharines, the largest city in the Niagara Region of Ontario, Canada. The PAC aims to engage people in exceptional live arts experiences and to enrich the lives of the citizens of St. Catharines and the Niagara region, while providing a worldclass venue for local, national and international artists and community arts organizations to flourish. The PAC opened its doors in 2015 as part of a transformative effort to rejuvenate St. Catharines’ downtown area. and has been a key catalyst for downtown development and an economic driver for Niagara, with over 40 new businesses opening with an economic spin-off of $21 million in 2025. The PAC team believes that healthy communities are built through arts and cultural engagement, and that our individual and collective identities are shaped through the stories told. They engage audiences across the Niagara region and work to remove barriers for under-served community members to experience the arts.

The PAC features four performance venues: Partridge Hall, Recital Hall, Robertson Theatre, The Film House as well as the outdoor The Mann Raceway Plaza. Current PAC programs include: PAC Presents Live Performance Series, The Film House - an indie film house offering unique films and community screenings in a modern cinematic environment as well as facilitated community discussions, imPACt Education Series and access initiatives such as Pay-What-YouCan, and partnership with the CANOO program to provide newcomers with access to free performing arts and film experiences. The PAC employs 27 full-time staff, 48 part-time staff, a pool of IATSE union workers and over 75 engaged and dedicated volunteers.

THE OPPORTUNITY

Located in the heart of Niagara’s vibrant cultural corridor, the FirstOntario Performing Arts Centre (PAC) is a flagship destination for more than 100K annual visitors and generates over $4M in box office revenue. The PAC is deepening relationships with its highly engaged audience, with strong core sales and promising uptake of new premium membership offerings. Recognized for its exceptional patron service and meaningful community partnerships, the PAC plays a vital role in enriching the region’s creative and civic life.

The PAC presents a diverse range of programming, from popular to provocative, including signature initiatives such as the 2026 Art in Action: Climate Festival, which featured Edward Burtynsky’s In the Wake of Progress. These bold artistic undertakings reflect the PAC’s commitment to cultural leadership, innovation, and impact.

This is an exciting opportunity for a skilled, collaborative, forward-thinking marketing professional to join the PAC team. This organized, adaptive professional will efficiently execute multiple marketing channels, enhancing engagement and resonance throughout the Niagara region and beyond.

THE ROLE

Reporting to the Marketing & Communications Manager, the The Audience Engagement & Promotions Coordinator supports the efficient execution of audience development, promotional and revenue-generating initiatives that advance the FirstOntario Performing Arts Centre's strategic priorities.

The position is focused on audience activation, promotional coordination, campaign execution and administration. The role works within established marketing strategies, campaign plans, audience segments and brand standards to ensure timely and effective execution across the customer journey.

The position supports the PAC's objectives to broaden and deepen its audiences, increase participation and conversion, strengthen relationships with existing and prospective patrons and the PAC community, and maximize the effectiveness of available marketing resources. This is an execution and coordination role.

DUTIES AND RESPONSIBILITIES:

Audience Development & Campaign Execution

• Translate approved campaign strategies and objectives into detailed execution plans, timelines, task lists and deliverables.
• Coordinate the day-to-day execution of audience development and promotional campaigns for performances, series, festivals, memberships, fundraising initiatives and other PAC activities.
• Identify campaign execution gaps or opportunities for additional audience activation and elevate them appropriately.
• Support the coordination of promotional activities across multiple campaigns, while prioritizing initiatives according to ticket sales pace, audience opportunity, campaign objectives and organizational priorities.

Audience Segmentation & Targeted Marketing

• Support the implementation of audience segmentation and targeted marketing initiatives using customer and ticketing data.
• Assist with identifying and activating relevant audience segments for performances, promotions, memberships and audience-development initiatives.
• Execute targeted communications and promotional offers based on approved audience strategies and campaign objectives.
• Support customer lifecycle initiatives designed to move audiences from first-time participation toward repeat attendance, membership and deeper engagement.
• Maintain accurate audience lists, campaign segments, offer details and customerfacing information.

Website & Digital Marketing Administration

• Coordinate and execute updates to event pages, campaign landing pages, promotional messaging, calls to action and related website content.
• Coordinate and create campaign content across email, website, digital advertising, social media, print, onsite promotion and external promotional channels

Ticket Sales & Campaign Performance Support

• Maintain campaign tracking documents and prepare regular campaign updates using available ticketing, email, organic and paid digital platforms and audience data to support timely promotional decision-making.
• Flag campaigns that are underperforming against established objectives or sales pace and coordinate with the Marketing and Communications manager on approved tactical responses.
• Assist with post-campaign reporting, including campaign activity, audience response, ticket sales and other relevant performance indicators.

Marketing Operations & Administration

• Maintain accurate and up-to-date campaign calendars, promotional schedules, task lists and supporting documentation.
• Maintain organized campaign files, templates, audience lists, reports and other marketing documentation.
• Coordinate marketing deliverables, approvals and work to assigned deadlines with internal teams, artists, agents, presenters and community partners.
• Coordinate the distribution of approved promotional materials where required.
• Follow established processes for approvals, tracking, reporting and campaign documentation.
• Provide other administrative and execution support to the Marketing & Engagement team as required.

QUALIFICATIONS

• Minimum of Two (2) years experience in marketing, promotions, audience development, customer engagement, sales support or a related field.
• Post-secondary diploma or degree in marketing, business, communications or a related discipline, preferred.
• Experience working in arts and culture, entertainment, events, tourism or related sector.
• Experience working with email marketing, customer relationship management tools, ticketing, digital advertising or other audience/customer marketing platforms.
• Experience coordinating multiple campaigns, projects or promotional initiatives simultaneously.
• Experience working with customer or audience data and campaign performance information is an asset.

REQUIRED KNOWLEDGE, SKILLS & ABILITIES:

• Strong understanding of marketing execution, promotional tactics and customer engagement principles.
• Ability to work within approved marketing strategies, campaign objectives, messaging and brand standards.
• Ability to work with audience segments, customer data and campaign performance information.
• Strong analytical and problem-solving skills.
• Strong storytelling and copywriting skills, attention to detail and the ability to adapt approved messaging for different audiences and channels.
• Strong digital literacy and ability to learn and work confidently across marketing, ticketing, email, website and reporting platforms.
• Fundamental visual and graphic design skills: designing visual assets or adapting templates using basic layout and editing tools like Canva or the Adobe Creative Suite.
• Proficiency with Microsoft Office.
• Familiarity with project management tools such as Asana, Trello, or similar, an asset.
• Proficiency with social media and other digital marketing platforms.
• Experience with AudienceView, Mailchimp, Google Analytics/GA4, Meta advertising or similar systems is an asset.
• Ability to work collaboratively with internal departments, artists, agents, presenters, partners, suppliers and other stakeholders.
• Strong customer service and interpersonal skills.
• Ability to prioritize work according to organizational objectives, campaign urgency, audience opportunity and available resources.
• Willingness to grow professionally through continuous learning.
• Ability to actively embrace a safe, inclusive and diverse culture.
• Willingness to perform all other related duties as directed.
• Demonstrated commitment to excellence and high standards, ensuring compliance with PAC standards, policies and procedures.

Working Conditions:

• Open concept, dog-friendly office environment
• Fast paced, creative environment with multiple concurrent events, clients, deadlines and operational requirements.
• Must be capable of coordinating multiple tasks simultaneously amidst continuous distractions, conflicting priorities, and tight deadlines.
• Availability and willingness to work evenings, weekends, as events and business demands.
• Must frequently interact with internal and external stakeholders and members of the public.
• Availability and willingness to work some evenings, weekends, as events and business demands

OUR PAC EMPLOYEE PROMISE

Working at the PAC means embracing the values of collaboration, creativity, care, and continued learning. We offer a robust health and dental benefits plan including an employee assistance program and extended health care, pension plan, opportunities for learning and growth and vacation flexibility. The PAC is a casual, creative environment that offers an open-concept, petfriendly workplace, supports flexible work schedules and believes in the importance of a healthy work-life balance.

DIVERSITY, EQUITY AND INCLUSION

At the FirstOntario Performing Arts Centre, a diverse, inclusive, and equitable workplace is one where all employees and volunteers, whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, or disability, feels valued and respected. Managers commit to a nondiscriminatory leadership and provide equal opportunity for employment and advancement in their department, programs, and work environment. All the PAC employees will respect and value diverse life experiences and heritages and ensure that all voices within their team and the FirstOntario PAC are valued and heard.

HEALTH AND SAFETY

All employees will be expected to follow all company policies and procedures with regards to Health & Safety. A worker shall work in compliance with the provisions of this Act and the regulations; use or wear the equipment, protective devices, or clothing that the worker's employer requires to be used or worn. A worker must report to their employer or supervisor the absence of or defect in any equipment or protective devices of which the worker is aware and which may endanger himself, herself, or another worker; and report to their employer or supervisor any contravention of this act or the regulations or the existence of any hazard of which he or she knows. No worker shall remove or make ineffective any protective device required by the regulations or by their employer, without providing adequate temporary protective device and when the need for removing or making ineffective the protective device has ceased, the protective device shall be replaced immediately; use or operate any equipment, machine, device or thing or work in a manner that may endanger themselves or any other worker; or engage in any prank, contest, feat of strength, unnecessary running or rough and boisterous conduct. A worker is not required to participate in a prescribed medical surveillance program unless the worker consents to do so. (OHSA Sec. 27)

The FirstOntario Performing Arts Centre is an equal-opportunity employer, and we believe that our organization is stronger when we have a team that reflects our region’s diversity.

We encourage applications from all qualified individuals and will consider accessibility accommodations to applicants upon request.