Oncology Brand Lead: Launch & Digital Strategy

Boehringer Ingelheim GmbH; Burlington; Hybrid; CAD 138,000 - 184,000; Full time

Benefits offered by this job

Paid time off

Comprehensive benefits

Pension plan

Wellness programs

Job summary

Boehringer Ingelheim GmbH in Burlington, Ontario is seeking a senior marketing leader to drive ICP development and omnichannel campaigns across brands. The role requires launch experience, strong cross-functional leadership, and deep expertise in digital and analytics to optimize customer experience and commercial outcomes.

The position is based in Burlington with a flexible, hybrid work model. You will mentor teams, work with external partners, and ensure campaigns are delivered on time and

Qualifications

• 7+ years of experience in the pharmaceutical industry, including 3+ years in pharma marketing.
• Launch experience and oncology exposure preferred.
• Bilingual French/English an asset.

Responsibilities

• Lead cross-functional teams to develop ICPs and omnichannel campaigns.
• Translate global strategy into local ICPs and campaigns and drive execution across channels.
• Oversee digital asset development and ensure campaign alignment with analytics and content plans.
• Coach and mentor team members to improve collaboration, accountability and performance.
• Monitor marketing performance, adjust plans and manage brand budgets.

Skills

Strategic mindset

Digital savvy

Leadership

Communication

Cross-functional teamwork

Budget management

Tools

Veeva

Job description

Boehringer Ingelheim GmbH in Burlington, Ontario is seeking a senior marketing leader to drive ICP development and omnichannel campaigns across brands. The role requires launch experience, strong cross-functional leadership, and deep expertise in digital and analytics to optimize customer experience and commercial outcomes.

The position is based in Burlington with a flexible, hybrid work model. You will mentor teams, work with external partners, and ensure campaigns are delivered on time and