Senior Brand Manager, Oncology

Boehringer Ingelheim GmbH; Burlington; Hybrid; CAD 138,000 - 184,000; Full time

Benefits offered by this job

Paid time off

Comprehensive benefits

Pension plan

Wellness programs

Job summary

Boehringer Ingelheim GmbH in Burlington, Ontario is seeking a senior marketing leader to drive ICP development and omnichannel campaigns across brands. The role requires launch experience, strong cross-functional leadership, and deep expertise in digital and analytics to optimize customer experience and commercial outcomes.

The position is based in Burlington with a flexible, hybrid work model. You will mentor teams, work with external partners, and ensure campaigns are delivered on time and

Qualifications

• 7+ years of experience in the pharmaceutical industry, including 3+ years in pharma marketing.
• Launch experience and oncology exposure preferred.
• Bilingual French/English an asset.

Responsibilities

• Lead cross-functional teams to develop ICPs and omnichannel campaigns.
• Translate global strategy into local ICPs and campaigns and drive execution across channels.
• Oversee digital asset development and ensure campaign alignment with analytics and content plans.
• Coach and mentor team members to improve collaboration, accountability and performance.
• Monitor marketing performance, adjust plans and manage brand budgets.

Skills

Strategic mindset

Digital savvy

Leadership

Communication

Cross-functional teamwork

Budget management

Tools

Veeva

Job description

Lead the cross functional team to develop launch readiness plans and Integrated Customer Plans (ICPs)for the brand(s), patients & specific customer segments in line with corporate Integrated Business Plans (IBPs) strategic objectives & Critical Success Factors (CSFs). Translate ICPs into omnichannel campaigns, develop & produce content/programs, & lead communication of the ICP & campaigns to relevant cross functional teams, especially the CFT to ensure understanding, buy-in, optimal implementation & gather feedback. Drives organizational excellence in all aspects of marketing, including digital and social media planning, digital marketing, digital content management, analytics and channel mix/content optimization. Monitor launch readiness milestones and in-market brand performance & contribute to development of cross functional and cross-brand action plans to ensure exceptional customer experience as well as commercial objectives are met or exceeded. Is recognized as an expert for their brand(s) and/or indication(s), has experience, including launch experience, across different therapeutic areas and therefore, provides leadership, mentoring and guidance to others.

This job posting is for an existing vacant position.

Responsibilities

Strategic Mindset & Integrated Customer Planning:

• Demonstrates strong customer focus, product life-cycle management (from product/indication launches to Loss of Exclusivity (LOE) planning), Therapeutic Area (TA) knowledge and competitive understanding.
• Validates corporate IBP & identifies any required strategic deviations.
• Translates global strategy & develops an aligned omnichannel plan to deliver on local needs.
• Leads development of ICPs for target customer segments to achieve strategic & commercial objectives as well as exceptional customer experience.
• Works with Analytics & Insights business partners to Ensure voice of the customer is part of the strategy & execution and includes customer needs early to create positive customer experiences.
• Identifies all relevant customer touch-points and ensures tactics are aligned with customer preferences and channels to create meaningful engagements.
• Collaborates with all cross functional TA partners to ensure customer journeys and campaigns are integrated across brands, functions and
  channels.
• Proactively develops & implements omnichannel campaigns based on customer engagement preferences, customer needs & commercial objectives. This includes the development, & approval of content in all assets to be used for the omnichannel campaigns including for the customer-facing team (eg. print promotional materials, Closed Loop Marketing (CLM) shows, Veeva suggestions, Follow-up email (FUeM) templates/fragments, live/web promotional meetings/events etc.)
• Responsible for leading the development and approval of all digital assets to support digital campaigns (eg. head office driven, paid digital and social media, Boehringer websites, 3rd party websites, HQ/3rd party email campaigns, apps, podcasts, chatbots, and other digital channel options.
• Works with Omnichannel Manager to ensure digital campaign alignment with earned media strategies and plans.
• Assists in UAT testing of all digital assets in campaigns and participates in rapid evaluation and optimization activities post campaign launch.
• Explores opportunities for innovation within the existing channels as well as new channels.
• Works with the cross-functional partners to ensure the integration of the customer experience across channels and brands.
• Cascades learnings to accelerate development of collective digital savvy.

Leadership, Communication & Coaching:

• Consistently demonstrates strong leadership & communication skills through engaging storytelling & adapts style & format based on needs of the audience.
• Works with cross- functional stakeholders & relevant external stakeholders (e.g. vendors, agencies) to ensure ICPs & campaigns are rolled out & implemented effectively.
• Includes development of integrated Plan of Action (POA) playbooks, setting the tone & direction for the brand's POA (either live or virtual) & drives clear impactful two- way communication and engagement with CFT & other relevant stakeholders.
• Works with Omnichannel Manager and Digital Production Specialist to ensure automated campaigns are launched on time with all relevant digital content and programming completed.
• Works with cross functional team to identify and incorporate best practices in marketing & digital marketing processes and use of tools into daily work.
• Constructively holds all members of the brand team accountable for projects, deadlines and budget. Proactively acts as a peer coach and mentor to establish trust, ask powerful questions and facilitate learning & action.

Customer Focus & Business Insights:

• Ensures insights from market research, analytics, predictive analytics, advisory boards & consultancy forums are utilized to gain a deep understanding of customer needs & perspectives that impact brand strategy & ICP development.
• Active customer focus & engagement through multiple channels (eg. frequent interactions with customers, field rides, qualitative market research, etc.) to gain first-hand feedback on campaigns & implementation, enhance insight generation & supplement data-driven decision making.
• Co-create value-added materials & services for ICPs with customers to optimize customer experience with Boehringer & our products.
• With cross functional team, leads regular performance review meetings to identify areas of underperformance, identify root causes and prioritizes specific actions to address opportunities,risks and challenges.

Execution and Performance:

• Proactively establishes clearly defined metrics based upon agreed upon objectives.
• Supports the Marketing Director/TA Head with the development of the forecasts and data to support performance updates in conjunction with the Forecasting and Analytics Manager.
• Also contributes to key forecasting meetings including Annual Discussion (LTF), Outlook +1 and Country Performance Call (CPC).
• Monitors product & competitor performance, as well as campaign & customer response metrics to ensure team is focused on delivering against key milestones so that commercial targets are met or exceeded.
• Adjusts the plan as needed based upon analysis and assess when to optimize and when to stop tactics.
• Consistently & pro-actively strategizes contingency plans in anticipation of multiple challenges.
• Accountable for managing financial resources of assigned brand(s) within budget.
• Continually prioritizes or re-prioritizes budget allocation for the brand with the brand team based on internal or external changes, accountable for optimizing and managing Direct
• Promotion (DP) spending, changes & accruals as per approved budget, SOPs and strategy, and holds cross functional team members accountable for alignment and adherence to same.

This position is based in the Burlington, Ontario office located at 5180 South Service Road and is flexible.
Employees in flexible roles are required to be at the office a minimum of 50% of the time each month and must report to the office when requested and required by their Manager/Department.

Requirements

• At the "proficient level" in all or most of the Marketing Value Principles (MVP) core competencies including: Customer Focus, Market/Business Insights, Executional Excellence, Communication, Coaching, Strategic Mindset, Digital Savvy
• Ideally 7+ years experience in the pharmaceutical industry (sales, access and/or associated functions such as medical affairs), including 3+ years experience in pharma marketing
• Oncology experience is strongly preferred
• Launch experience is preferred
• Experience working directly with digital partners and/or experience with ICP, omni- channel, digital and content creation
• Experience in working with forecasts
• Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred
• Experience managing all product lifecycle phases. Product/indication launch experience strongly preferred.
• Demonstrated cross-functional project and team leadership skills
• Demonstrated ability to manage budget and resources, cross-functionally
• Bilingual (French/English) an asset

Total Rewards

We offer competitive total rewards that includes a generous amount of paid time off (vacation, personal days, contingency paid time off days for Long Term Contract Employees), comprehensive and flexible benefits plan, Defined Contribution Pension Plan with company matching of RRSPs, Employee and Family Assistance Plan, employee and leadership development programs, and programs to support overall health and wellness for employees.

Our total rewards philosophy reflects and recognizes employee contributions to the company.

The salary range for this position is from $138,150 to $184,230. Performance, relevant experience and competency in the role will be a key factor in driving the compensation offered. In addition, this position is eligible for a variable bonus target opportunity of 15% of the annual base salary.

DEADLINE FOR APPLICATIONS

Applications for this position will be accepted until October 06, 2026