Omnichannel Consumer Experience Manager

BoehringerPRD; Burlington; On-site; CAD 118,000 - 158,000; Full time

Benefits offered by this job

Comprehensive benefits plan

Pension plan with company match

Employee development programs

Job summary

Boehringer Ingelheim Canada is seeking a Manager, Consumer Experience based in Burlington, Ontario. You will develop and localize consumer strategies, translate integrated plans into compliant omnichannel campaigns, and work with cross-functional teams to meet brand and commercial objectives.

You will leverage insights, market research, and performance data to improve the consumer journey across online pharmacies and healthcare platforms, while ensuring PAAB/Health Canada compliance and

Qualifications

• 3-5+ years of CPG marketing or Direct to Consumer marketing experience (preferably in consumer healthcare or pharma)
• Experience executing omnichannel campaigns across digital, social, CRM, email, and traditional channels
• Strong cross-functional collaboration and stakeholder management capabilities

Responsibilities

• Support the development and execution of local consumer campaigns aligned with brand objectives
• Assist in localization of global consumer segments and journeys for Canadian market
• Execute integrated omnichannel campaigns across digital, social media, search, CRM, email, and print channels
• Manage end-to-end execution of consumer campaigns including medical, legal review and PAAB/ASC reviews
• Coordinate agency partners and vendors to deliver compliant marketing assets and campaigns
• Monitor campaign performance and adjust based on leading/lagging indicators

Skills

Omnichannel marketing

Project management

Agency management

Digital analytics

Education

Bachelor's degree in Marketing, Business, Communications, Life Sciences, or related

Job description

Boehringer Ingelheim Canada is seeking a Manager, Consumer Experience based in Burlington, Ontario. You will develop and localize consumer strategies, translate integrated plans into compliant omnichannel campaigns, and work with cross-functional teams to meet brand and commercial objectives.

You will leverage insights, market research, and performance data to improve the consumer journey across online pharmacies and healthcare platforms, while ensuring PAAB/Health Canada compliance and